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The Six Dimensions of Sound

Dive into an immersive audio experience focused on the art and science of sound and the connections they inspire. Buds in. Sound on!

Launch the Experience
event

Pandora LIVE: El Pulso Miami

Miami’s LatinX community is known for their love of music and fun. Pandora LIVE’s El Pulso event brought together both these passions, creating a space for sponsors to interact with, impact, and inspire listeners. For the dedicated fans who regularly tune in to Pandora’s El Pulso radio station, the live music by global LatinX superstar Natti Natasha, and up and coming LatinX singer Dalex, was electrifying! Dalex got the crowd warmed up with an upbeat, energetic set, and kept fans dancing to his hit singles. The night’s headliner, Natti Natasha, performed all her top songs, and fans eagerly sang along to their favorites. She even had reggaeton duo RKM & Ken-Y join her on stage for a surprise performance! To top it off, their night of music was enhanced by engaging and exciting sponsorship activations: A returning sponsor, McDonald’s amplified their presence this year with a lively social experience. Fans snapped shots in front of a __McDonald’s__ backdrop and printed their photos onto stickers to put into mosaic tiles. The result? A collaborative piece of fan art: individual souvenirs combined by a shared love for McDonald’s. The fans’ luck didn’t stop there. They also received premium front row stage access after posting a photo to social media and tagging the brand. And if their phones ran low from all the social media sharing, McDonald’s offered charging stations to keep them powered up throughout the night. A key ingredient in a popular Latin drink, __Clamato__ gave attendees drink tickets to choose either a spicy or authentic Michelada, and experience the incredible taste for themselves! Bartenders amazed guests with tricks and flame throwing, showcasing the zest and appeal of the brand. An influencer in attendance, [Magga Braco](https://www.instagram.com/p/By6be8Bn1Vq/), enjoyed __Nissan’s__ activation alongside curious attendees. The experience was totally immersive: fans sat inside a car, played with gadgets, and changed the colors of the display. They also received LED bracelets, keeping in style with the neon theme. As the exclusive alcohol sponsor, __Ciroc__ provided customized and creative cocktails, giving fans something to sip on while dancing along to the show. Fans enjoyed their beverages and got new ideas for how to incorporate Ciroc into their drinks in the future. __America’s Best Contacts & Eyeglasses__ passed out light-up shutter shades to fans as they entered the venue. Adding to the “neon jungle” theme, fans were ecstatic as the venue lit up with neon glasses and left with a memorable keepsake from the night and the brand. Attendees took pictures with __Univision’s__ customized Snapchat filter to remember the event. Fans posted their pictures on social media, promoting awareness throughout their circles and sharing the excitement with their friends and followers. Even popular Latin TV personality and influencer, [Roberto Hernandez](https://www.instagram.com/p/By59yxgjQQo/), got in on it, generating content and spreading the word to fans everywhere! Each attendee left the event with a fresh enthusiasm about the brands, the experience, and the music. Find out how you can get involved with these experiential offerings for your brand [here](https://www.pandoraforbrands.com/solution/experiential-sizzle)! ![4201 El-Pulso assets image](//images.ctfassets.net/nh8g790vi8yy/3Pd5IUVWRgDxDVdLK8apZT/6ac6c5bcbc4c8fab2121abf25a50c9c9/4201_El-Pulso_assets_image.jpg)

article

Take Your Storytelling to the Next Level: Creative Best Practices for Sequential Ads

We’ve all been there; that moment of pure annoyance and frustration when you see or hear the same ad for the one-hundredth-billionth time. There’s got to be a better way—and with sequential advertising, there is. Sequential advertising is a storytelling power tool that gives you the ability to control how listeners experience your brand campaign. Through sequentially targeted audio ads, you can map out an entire storyline that will trigger new messages based on whether someone has listened or clicked on a previous ad. So, what are the best practices for sequential audio advertising? Here are a few things to think about to captivate listeners with your brand: __Map Out the Story.__ Sequential audio gives you the opportunity to create an intriguing story that builds over time and leaves the listener wanting more. Think through your messaging strategy and let the creative flow from there. Some thought starters include: - What is the end goal? Describing an offer, promoting a hero product, or walking through an entire product suite? - What would be most effective for the listener to hear first? Think educational vs. creative. - How do you build upon the first ad? You can introduce a new product or remind them about the first. - How do you close the deal? Close with the same strong CTA, or change it with each spot? __Think About Length and Frequency.__ Since you have more than one chance to tell your story, make it count. The creative should be designed based on how many times a listener will hear the ad. Typically, 3–5 creatives are a good place to start, but of course—it depends on the campaign goals, budget, and overall strategy. For example, the first ad a listener hears could be longer, providing more insight into the product and capabilities, while the following ads could be shorter and increase in urgency to create that FOMO feeling that makes the “buy now” button seem so much more attractive. __Together, but Separate.__ On the storytelling note, each spot should feel like part of one campaign that progresses. But remember: listeners may not always remember the most recent ad or need a refresher if your brand is not as well-known. Make sure that each ad can stand on its own while aligning to the common theme of the overall campaign. ## To put it all together, imagine: You’re a large CPG brand. __AD 1:__ Your consumer starts their day with some wake-up jams, where they hear your first ad for cleaning spray. __AD 2:__ Later that week as they’re listening in their house, they hear about your detergent and fabric softener products that includes the same CTA as the first ad, linking them together and setting the stage for the story to continue. __AD 3:__ As the week continues, they hear another shorter ad for disinfecting wipes that communicates the urgency to buy. Just like two friends would carry on a conversation, you build a story and connection with the listeners that continues throughout the week. Your products will be top-of-mind as they clean up spills, do laundry, and go through their regular routines. Ready to take your current audio strategy to the next level? [Talk to our sales team](https://www.pandoraforbrands.com/advertise) to find out if it’s a fit for you! Advertising with Pandora means you have the experts at [Studio Resonate](https://www.pandoraforbrands.com/studio-resonate) to help you map out the best sequence for your listeners. To learn more, read about our other audio best practices and advertising capabilities [here](https://www.pandoraforbrands.com/insights?tag=advertising-insights).

article

Campaign Spotlight: Netflix’s Stranger Things

Ready to dive into the land of sweatbands, mixtapes, and hairspray? Pandora and Netflix are taking listeners back with the [Stranger Things Summer of ‘85 station](https://www.pandora.com/station/play/4293610465694866695). With personalized radio ads from Hawkins’ own DJ to terrifying interruptions from the Upside Down, this station is full of tunes for sci-fi enthusiasts, 80s lovers, and more. __Back to the 80s: Walkmans, Neon Sweatsuits, and Demogorgons__ In light of the Season 3 release, Pandora and Netflix teamed up to excite fans with a station that embodied the personality and soul of Stranger Things. 80s popstars such as Madonna, Prince, Cyndi Lauper, David Bowie, Elton John, Stevie Wonder, and Phil Collin dominate listeners’ ears as they are transported to a world with Eleven + crew fighting off the takeover of…we’ll stop there (no spoilers!). The station launched the day before Season 3 dropped, and reviews were *hot*. [Bustle](https://www.bustle.com/p/pandoras-stranger-things-summer-of-85-mixtape-is-the-ultimate-throwback-playlist-18166143) wrote up the station and praised its ingenuity in format (modeled after a Hawkins radio station), curation, and the in-app feature that takes you from your regular listening into a fully immersed Stranger Things experience. ![4262 strangerThings r1 screenshots](//images.ctfassets.net/nh8g790vi8yy/7ltRrfVxYMohuKqLmpPtJZ/6309c4c2f550b369afcd9abadd08d4fc/4262_strangerThings_r1_screenshots.jpg) ## Music Amplifies Personalized stations are one of the best ways to create excitement around a big launch—especially since audio often plays such a large role in setting the ambiance and driving the storyline of TV series or movies. Music is a great way to immediately engage your fans and build connections that will take them from Pandora app to movie theater (or couch). Interested to learn more? Check out our recent campaign with [HBO and Big Little Lies](https://www.pandoraforbrands.com/article/campaign-spotlight-hbos-big-little-lies) or [talk to one of our specialists](https://www.pandoraforbrands.com/advertise?leadattribute=BL-2016-08-1047-Standard) today to start building your own branded experience.

Your Audience Is Listening

Connect with an engaged network of over 120M* listeners through their love of music.

event

Pandora LIVE: El Pulso Miami

Miami’s LatinX community is known for their love of music and fun. Pandora LIVE’s El Pulso event brought together both these passions, creating a space for sponsors to interact with, impact, and inspire listeners. For the dedicated fans who regularly tune in to Pandora’s El Pulso radio station, the live music by global LatinX superstar Natti Natasha, and up and coming LatinX singer Dalex, was electrifying! Dalex got the crowd warmed up with an upbeat, energetic set, and kept fans dancing to his hit singles. The night’s headliner, Natti Natasha, performed all her top songs, and fans eagerly sang along to their favorites. She even had reggaeton duo RKM & Ken-Y join her on stage for a surprise performance! To top it off, their night of music was enhanced by engaging and exciting sponsorship activations: A returning sponsor, McDonald’s amplified their presence this year with a lively social experience. Fans snapped shots in front of a __McDonald’s__ backdrop and printed their photos onto stickers to put into mosaic tiles. The result? A collaborative piece of fan art: individual souvenirs combined by a shared love for McDonald’s. The fans’ luck didn’t stop there. They also received premium front row stage access after posting a photo to social media and tagging the brand. And if their phones ran low from all the social media sharing, McDonald’s offered charging stations to keep them powered up throughout the night. A key ingredient in a popular Latin drink, __Clamato__ gave attendees drink tickets to choose either a spicy or authentic Michelada, and experience the incredible taste for themselves! Bartenders amazed guests with tricks and flame throwing, showcasing the zest and appeal of the brand. An influencer in attendance, [Magga Braco](https://www.instagram.com/p/By6be8Bn1Vq/), enjoyed __Nissan’s__ activation alongside curious attendees. The experience was totally immersive: fans sat inside a car, played with gadgets, and changed the colors of the display. They also received LED bracelets, keeping in style with the neon theme. As the exclusive alcohol sponsor, __Ciroc__ provided customized and creative cocktails, giving fans something to sip on while dancing along to the show. Fans enjoyed their beverages and got new ideas for how to incorporate Ciroc into their drinks in the future. __America’s Best Contacts & Eyeglasses__ passed out light-up shutter shades to fans as they entered the venue. Adding to the “neon jungle” theme, fans were ecstatic as the venue lit up with neon glasses and left with a memorable keepsake from the night and the brand. Attendees took pictures with __Univision’s__ customized Snapchat filter to remember the event. Fans posted their pictures on social media, promoting awareness throughout their circles and sharing the excitement with their friends and followers. Even popular Latin TV personality and influencer, [Roberto Hernandez](https://www.instagram.com/p/By59yxgjQQo/), got in on it, generating content and spreading the word to fans everywhere! Each attendee left the event with a fresh enthusiasm about the brands, the experience, and the music. Find out how you can get involved with these experiential offerings for your brand [here](https://www.pandoraforbrands.com/solution/experiential-sizzle)! ![4201 El-Pulso assets image](//images.ctfassets.net/nh8g790vi8yy/3Pd5IUVWRgDxDVdLK8apZT/6ac6c5bcbc4c8fab2121abf25a50c9c9/4201_El-Pulso_assets_image.jpg)

article

Take Your Storytelling to the Next Level: Creative Best Practices for Sequential Ads

We’ve all been there; that moment of pure annoyance and frustration when you see or hear the same ad for the one-hundredth-billionth time. There’s got to be a better way—and with sequential advertising, there is. Sequential advertising is a storytelling power tool that gives you the ability to control how listeners experience your brand campaign. Through sequentially targeted audio ads, you can map out an entire storyline that will trigger new messages based on whether someone has listened or clicked on a previous ad. So, what are the best practices for sequential audio advertising? Here are a few things to think about to captivate listeners with your brand: __Map Out the Story.__ Sequential audio gives you the opportunity to create an intriguing story that builds over time and leaves the listener wanting more. Think through your messaging strategy and let the creative flow from there. Some thought starters include: - What is the end goal? Describing an offer, promoting a hero product, or walking through an entire product suite? - What would be most effective for the listener to hear first? Think educational vs. creative. - How do you build upon the first ad? You can introduce a new product or remind them about the first. - How do you close the deal? Close with the same strong CTA, or change it with each spot? __Think About Length and Frequency.__ Since you have more than one chance to tell your story, make it count. The creative should be designed based on how many times a listener will hear the ad. Typically, 3–5 creatives are a good place to start, but of course—it depends on the campaign goals, budget, and overall strategy. For example, the first ad a listener hears could be longer, providing more insight into the product and capabilities, while the following ads could be shorter and increase in urgency to create that FOMO feeling that makes the “buy now” button seem so much more attractive. __Together, but Separate.__ On the storytelling note, each spot should feel like part of one campaign that progresses. But remember: listeners may not always remember the most recent ad or need a refresher if your brand is not as well-known. Make sure that each ad can stand on its own while aligning to the common theme of the overall campaign. ## To put it all together, imagine: You’re a large CPG brand. __AD 1:__ Your consumer starts their day with some wake-up jams, where they hear your first ad for cleaning spray. __AD 2:__ Later that week as they’re listening in their house, they hear about your detergent and fabric softener products that includes the same CTA as the first ad, linking them together and setting the stage for the story to continue. __AD 3:__ As the week continues, they hear another shorter ad for disinfecting wipes that communicates the urgency to buy. Just like two friends would carry on a conversation, you build a story and connection with the listeners that continues throughout the week. Your products will be top-of-mind as they clean up spills, do laundry, and go through their regular routines. Ready to take your current audio strategy to the next level? [Talk to our sales team](https://www.pandoraforbrands.com/advertise) to find out if it’s a fit for you! Advertising with Pandora means you have the experts at [Studio Resonate](https://www.pandoraforbrands.com/studio-resonate) to help you map out the best sequence for your listeners. To learn more, read about our other audio best practices and advertising capabilities [here](https://www.pandoraforbrands.com/insights?tag=advertising-insights).

article

Campaign Spotlight: Netflix’s Stranger Things

Ready to dive into the land of sweatbands, mixtapes, and hairspray? Pandora and Netflix are taking listeners back with the [Stranger Things Summer of ‘85 station](https://www.pandora.com/station/play/4293610465694866695). With personalized radio ads from Hawkins’ own DJ to terrifying interruptions from the Upside Down, this station is full of tunes for sci-fi enthusiasts, 80s lovers, and more. __Back to the 80s: Walkmans, Neon Sweatsuits, and Demogorgons__ In light of the Season 3 release, Pandora and Netflix teamed up to excite fans with a station that embodied the personality and soul of Stranger Things. 80s popstars such as Madonna, Prince, Cyndi Lauper, David Bowie, Elton John, Stevie Wonder, and Phil Collin dominate listeners’ ears as they are transported to a world with Eleven + crew fighting off the takeover of…we’ll stop there (no spoilers!). The station launched the day before Season 3 dropped, and reviews were *hot*. [Bustle](https://www.bustle.com/p/pandoras-stranger-things-summer-of-85-mixtape-is-the-ultimate-throwback-playlist-18166143) wrote up the station and praised its ingenuity in format (modeled after a Hawkins radio station), curation, and the in-app feature that takes you from your regular listening into a fully immersed Stranger Things experience. ![4262 strangerThings r1 screenshots](//images.ctfassets.net/nh8g790vi8yy/7ltRrfVxYMohuKqLmpPtJZ/6309c4c2f550b369afcd9abadd08d4fc/4262_strangerThings_r1_screenshots.jpg) ## Music Amplifies Personalized stations are one of the best ways to create excitement around a big launch—especially since audio often plays such a large role in setting the ambiance and driving the storyline of TV series or movies. Music is a great way to immediately engage your fans and build connections that will take them from Pandora app to movie theater (or couch). Interested to learn more? Check out our recent campaign with [HBO and Big Little Lies](https://www.pandoraforbrands.com/article/campaign-spotlight-hbos-big-little-lies) or [talk to one of our specialists](https://www.pandoraforbrands.com/advertise?leadattribute=BL-2016-08-1047-Standard) today to start building your own branded experience.

#1 US Music Streaming Service*

No matter who you are, we all have one thing in common: an inherent desire for music. At home, in the car, or on the go, we take audio with us everywhere.

Capture the attention of your audience with a best-in-class product suite and advanced targeting capabilities. Our quality, brand-safe environment delivers ads to listeners when they’re ready to engage, allowing you to build personalized connections at scale.
Featured Product | Dynamic Audio

Reach Your Targets on Desktop & Mobile

Hyper-personalize your audio messages by leveraging rich listener data in real time. Intelligent ad technology optimizes various triggers such as location, weather, and time of day to serve the right message to the right listener at the right time. This custom audio execution allows your creative to scale to hundreds, thousands, and even millions of variations.

article

Unleash the Power of Music to Win Today’s Teens

Teens: Today’s Chief Household Influencers

While marketers have been preoccupied with satisfying the needs of millennials, another demographic group with enormous spending power and influence is nipping at their heels: teenagers.

For perspective, there are about 25 million teens in the United States. This group is also part of the larger Generation Z demographic—those born between 1996 and 2015.1

Who’s the boss in the household when it comes to purchasing? Well, the truth is probably not who you think it is. It’s teens. Known as the household’s chief influencers, teens’ status as digital natives gives them significant authority in household spending decisions across categories including food and beverages, household goods, electronics, and even the next family vacation.

We also know teens are an elusive demo that is hard to reach. They quickly shift brand loyalties and adopt new technologies, which often change their consumption habits. But the one constant is the passionate relationship teens have with music—it’s the soundtrack to their regularly changing lives.

That’s where we come in.

A way to a teen’s heart is through their ears

Music is the #1 passion point among teens with 95% of them spending over 34.5 hours per week listening to their favorite music. Nearly two-thirds of teens say listening to music is the top activity (62%) above other activities competing for their time and attention, including Video Gaming (39%), Watching Movies (35%), and even tuning into TV (25%).2

Music is a form of both self-discovery and self-expression. Teenagers of every generation have found the appeal in the emotional impact that music has on them. In a recent Pandora Teen User Study3, we asked teens to share with us the effect of music has on them:

4056 TeenBlog percentages

Streaming is the #1 source for new music discovery

And while youth audiences listen to music through a variety of platforms, teens are investing the most time on streaming services to listen and discover new music. In fact, two-thirds of teens say streaming services make it super easy to find new artists and music, making it their #1 source for new music discovery.2

A winning combination to reach teens: Pandora + SoundCloud

Pandora + SoundCloud together is the top music streaming destination among teens, helping them to discover the latest and greatest in today’s new artists and music.

4056 TeenBlog piechart

Combining this with our 90% addressable audience, Pandora + SoundCloud is the best way to reach influential teens at scale. #YourAudienceIsListening and if you play it right, you can inspire lifelong customer loyalty—which is why it’s crucial to reach them now.

Learn more about our Audience Solutions and how #YourAudienceIsListening here.


1 eMarketer, Who’s the Boss? Teens Influence on Household Spending, 2018
2 2018 Nielsen 360 Music Report
3 Pandora Teen User Study, P13-17
4 (Image) comScore, Mobile Metrix, P13-17, January 2018

podcast

Episode 15: A Tale of Audio Creativity, As Told by 3 Award-Winning Creatives

event

Pandora LIVE: Nashville

Pandora LIVE: Nashville

All eyes were on stage as Maren Morris performed for Pandora LIVE, headlining an all-female lineup that included powerhouse singers Tenille Townes and Lindsay Ell. Pandora fans jammed to a female-empowered country music setlist—a response to a call for more representation in country music—that set the tone for a rocking summer in Nashville. ## Spotlight Sponsors Pandora’s experiential events give sponsors the chance to make connections with listeners and leave them with memories that last long after the show ended. A few highlights were: With the goal to build strong connections and engagement with military members and families, __USAA__ was honored to sponsor and host 50 active military members from nearby Fort Campbell base. These VIP guests received exclusive expedited entry and front-row viewing to the show— with select fans even attending an artist meet-and-greet! USAA also featured a photo booth and mobile-powered fans to keep cool during hot Nashville summer days. __Burt’s Bees®__ showed up ready to surprise and delight puckered-up fans! With a line that started forming at 7am, Burt’s Bees® new matte stick product launch was a huge hit at Pandora LIVE. From a surprise meet and greet with Maren for the first fans in line to specialized samples to custom lip-reading fortunes from lipologists, Burt’s Bees® made sure everyone at Pandora LIVE was hydrated in style. __Cremo__ brought the style game to another level with professional barbers offering free beard and hair services to attendees. Set within an airstream, fans were lined up all night long to be sharpened up and get their hands on free Cremo products—helping to raise brand awareness keep fans looking fresh long after the show ended. Check out more of our experiential offerings and find out how you can get involved [here](https://www.pandoraforbrands.com/solution/experiential-sizzle). ![4181 pandoraLive nashville r2 eventPhotos](//images.ctfassets.net/nh8g790vi8yy/30BsPcz6Va2R5ZI507xWwl/f445484cb25720037fbf228d6d7b113b/4181_pandoraLive_nashville_r2_eventPhotos.jpg)

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*Source: comScore December 2018, Total Audience (A13+ on Mobile)