Before we start partying “like it’s 1999” (which would actually be an amazing NYE party theme!), many of us need to lock in a solid marketing plan for 2017. And although we’ve moved past the over-hyped Y2K scares that haunted our millennium-minded colleagues—crafting a plan that is strategic, innovative and measurable can be a daunting task.
The intense speed at which the world and advertising industry is changing doesn’t make things any easier. Selecting the right platforms, apps, creative and media mix to conjure up success for a brand can feel a bit like building the plane while flying it.
That’s why we’ve done the work for you. Here’s a list of New Year’s resolutions that can help you put together a smart, forward-thinking and effective marketing strategy in 2017: