Welcome to 2018! We know. We can’t believe it’s already 2018 either. While most of us are still recovering from our holiday plans, parties and vacations, it’s time for marketers to lock in a solid marketing plan for 2018.
The intense speed at which the world and advertising industry is changing doesn’t make things any easier. Selecting the right platforms, apps, creative and media mix to conjure up success for a brand can feel a bit like building a car while driving it.
That’s why we’ve done the work for you. Here’s a list of New Year’s resolutions that can help you put together a smart, forward-thinking and effective advertising strategy in 2018: