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  • September 26, 2014
  • 3 minute read

Advertising Week: The Full Pandora Agenda


Want to know where you can find Pandora during Advertising Week? Check out our schedule below where you can see our executives share insights from brand engagement to the future of music. And even if you can’t make it in person, follow us at @pandorapulse for live tweeting throughout the entire week!

On Tuesday, we’re thrilled to be hosting a lively discussion between Pandora’s Founder, Tim Westergren, with one of the world’s most legendary artists, Nile Rodgers. Nile is considered one of the most influential producers in the history of popular music. He has produced some of the biggest hits in the careers of Madonna, David Bowie, Duran Duran, Diana Ross and most currently, Daft Punk, among other artists.

Tuesday 9/30:

Engagement: The Key To Winning 9:00 – 10:50 AM, The Adara Stage at Hard Rock
Creating ongoing, personalized relationships and engagement is the key to winning brands today. Join us as top executives and industry experts share their insights on how to be successful in this new world of engagement marketing. (
Moderator: Jeffrey Hayzlett, Host of C-Suite with Jeffrey Hayzlett and Contributing Editor, Bloomberg
Panelists: 10:00 – 10:50
Phil Fernandez, CEO, Marketo
Stephanie Marchesi, CMO, FleishmanHillard
Scott Howe, President & CEO, Acxiom
Jim Stengel, President & CEO, The Jim Stengel Company
John Trimble, CRO, Pandora
Charlie Metzger, CMO Detroit Pistons &Palace Sports &Entertainment
Scott Heimes, CMO, Digital River

Transforming The Future of Music 5:00 – 6:00 PM, Times Center Stage
Tim and Nile will discuss the musician’s journey and the transformation of the future of music in a connected world. They will also look at an artist’s perspective on how to engage with their fans, as well as marketers through the passion point of music. It promises to be an informative and enlightening discussion on how the power of music creates the soundtrack to all our lives. (
Tim Westergren Founder, Pandora with Nile Rodgers

Going Native in Games, Music & Sports, 5:40 – 6:00 PM, Nasdaq MarketSite
Native has become a hot topic in the advertising marketplace, but for the practice to flourish further, it needs consensus on definitions and structure. Experts from leading media companies determine best practices and strategies for native advertising that is successful and well-made. (
Moderator: Alex Kantrowitz, Reporter, Advertising Age
Bill Clifford CRO, SessionM
Tom Giovingo Audience Sales Director, Yahoo
Dan Greenberg CEO, Sharethrough
Josh Jacobs President, Accuen, Omnicom
Jack Krawczyk Dir. Product Management, Pandora
Ram Krishnan Senior Vice President, PepsiCo
Curt Larson Director of Product, Sharethrough
Gian LaVecchia Managing Partner, Digital Content Marketing North America, MEC
Jamie Leece VP, Games, MLBAM
Jonathan Lister North America Sales, VP of Marketing Solutions, LinkedIn
John McCarus Senior Vice President, Social Content, Digitas
Chris Paul Global Director, Paid Media, Edelman
Christopher Schraft President, Content Solutions, Time Inc.
Chris Schreiber VP of Marketing & Communications, Sharethrough
Scott Shapiro Manager, Ads Product Marketing, Facebook
Mike Shields Senior Editor, CMO Today, The Wall Street Journal
Tim Sims GM, Inventory Partnerships, The Trade Desk
Michele Tobin VP Global Advertising, Rovio

Pandora Battle of the Ad Bands, 8:00 – 11:00 PM, Highline Ballroom
The rock stars of Madison Avenue trade their Smart Phones and laptop keyboards for ivory keys and guitars at this annual music competition. (
Host: Tommy Page, VP Artist & Brand Partnerships

Wednesday 10/1:

HuffPost Game Changers, 11:00 AM, Hard Rock Café
Not even Gordon Moore imagined the modern-day pace of change. Varying perspectives from leading change agents on where we are, and where we are headed and the quest for work/life balance in the face of tech-driven change at breakneck speed. (
Moderator: Jordan Jayson VP, Brand Strategy & Development, The Huffington Post

Paul Bremer GM, Rhythm
Veerle De Lombaerde VP, Enterprise, The Exchange Lab
Maureen Little SVP, Corporate & Business Development, Turn
Susan Panico VP, Sales Marketing, Pandora
Lee Schrager Founder, New York City WIne & Food Festival

Engagement. The New Currency, 3:00 – 4:00 PM, Liberty Theater
In a highly fragmented, untethered world, people are more elusive than ever. Yet the consumer shift to mobility creates the opportunity to push beyond the click and create meaningful engagement in a connected world. Hear how marketers are setting their sights on building audience through the power of audio storytelling and exclusive content. Learn how infusing the passion point of music ultimately creates the new currency of time spent with their brands. (
Lizzie Widhelm, VP Digital, Pandora
Katie Redlien, Senior Brand Manager BACARDI Rum

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