Pandora Celebrates Automotive Leaders in the Sunshine State.Little Red Corvette. Life in the Fast Lane. Drive My Car. Mustang Sally.
From the freedom and romance of the road to the sound of a growling engine, cars have always played a huge role in musical storytelling.
Here at Pandora, much like the artists in the Music Genome Project, we’re extremely inspired by cars.
We’ve partnered with the top auto brands to make sure you can listen to Pandora through an integrated dashboard, created a groundbreaking and award-winning program for Toyota and we support the dealer community by participating in their most important industry events.
Automotive Leadership RoundtableThis week, we were proud to extend that support to the Automotive Leadership Roundtable (ALR), an event known as the “Oscars of the automotive Industry”.
Hosted at the glamorous Fountainbleau Hotel in Miami Beach on April 6 and 7, the ALR celebrates the best of the best, giving the #1 dealers from across the country the recognition they deserve. TV Producer Mark Burnett shared his perspective on success, as did the inspiring former NFL player and coach, Jack Harbaugh. But the highlight of the event, for us, was to see our own VP of Local and Broadcast, Andy Lipset, take the stage and share marketing strategies that every local auto dealer must focus on to achieve sales success, echoing some major themes of the Roundtable event:
- The importance of having a mobile strategy
- How to put big data to use
- Do more than just reach an audience – engage your consumers to drive sales
Music for The RoadBecause we are so passionate about the auto industry and wanted to reflect that passion through the universal language of music, we created theAutomotive Leadership Roundtable mixtape. It includes tracks that are inspired by the beautiful state of Florida and our love for the open road. Check it out here and turn up the volume!
And, if you’d like to learn more about Pandora’s Local Advertising Solutions, click here and we’ll be in touch soon.