Last week we announced that music industry icon, tastemaker and drummer for The Roots, Questlove, will host a new program on Pandora called Questlove Supreme. This first-of-its-kind program will feature a weekly 3-hour show on the latest music trends, complete with compelling celebrity guest interviews and adventurous DJ sets. A new show will launch every Wednesday on Pandora and loop for the following 48 hours. In between releases, a mixtape curated by Questlove and inspired by his guests will play to build and maintain excitement for the program.
Today, we are proud to announce that Questlove Supreme will be delivered to listeners free-of-charge and with limited interruption through an exclusive sponsorship with Boost Mobile, a leader in the no-contract wireless industry, and a brand with a passion for music. They’ve already integrated music into their brand DNA with past advertising campaigns featuring artists like Fat Joe, Travis Barker and Kanye West.
Sponsorship Pushes the Limits of Engagement, Even for Pandora
In between show releases, while the mixtape is playing, audio and display brand messaging will be served upon station entry. The mixtape itself will evolve with the show’s content to keep interest and drive a deeper connection with fans of the program.
Pandora Continues to Innovate With Non-Music Opportunities
Interested in learning how your brand can participate in non-music opportunities on Pandora? To find out more:
1 Pandora Internal Metrics, April, 2016
2 Pandora Internal Metrics, Millward Brown, March 2016