The advertising community gathers at Cannes Lions this week to celebrate the power of creativity. At Pandora, creativity is the beating heart of the music people discover and love. It’s also the lifeblood that advertisers pour into their work to create a truly connected experience for their audience.
This week, we’re #celebratingcreativity by showcasing our innovative brand partners and their inspirational campaigns that feature attention-based media solutions through the use of Sight, Sound, Motion, Storytelling and Social Change.
Ford sought to promote it’s pick-up truck models through a music-oriented experience to celebrate country music’s past, present and future—a genre that resonates with many truck consumers. They partnered with Pandora to create a first-of-its-kind, episodic brand experience called Country Built, which is a Custom Brand Station that utilizes video, audio and mobile content to engage with Ford’s target audience.
1 Pandora Internal Metrics, June 2016Sight Pandora's Visual Ad Experience