Leading with culture is essential in the multicultural world we live in. Audio is a powerful way to personalize a message to every consumer regardless of age, gender, race, or ethnicity. Culturally relevant ads strike a chord, with listeners responding positively to ads that leverage strong cultural cues. Ensure every impression makes an impression by leveraging these creative best practices.
Apply Cultural Context: Introduce culturally relevant themes and cues, while avoiding stereotypes.
Use Language Strategically: Address audiences across the language spectrum.
Address the Individual Listener: You’re reaching millions of people, one listener at a time.
Use a Conversational Tone: No need to shout - speak to the listener like you are talking to a friend.
As we continue to move into a voice-activated world, how we tell stories must evolve. Leverage these four tips to amplify your message.
Theater of the Mind: Paint a sonic picture with words and audio cues, letting listeners’ imaginations finish the story for you.
The Power of Words: Keep it simple and direct. Audio is so powerful you don’t need many words to create an impact.
Human Voice: Be relatable. A genuine voice gives your message a sense of authenticity – natural, trusted and culturally relevant.
The Power of Music: Music helps regulate emotions and connects audiences during relevant moments, making them more receptive to your message.
Your consumers are listening, how will you connect with them?