If you were in Santa Monica this weekend, you may have seen the line of excited fans winding from the iconic pier to Civic Center. If you were lucky, you joined them for the hottest concert of the summer, our Pandora Presents Iggy Azalea with Magic! and Rita Ora.
To deliver THE concert of the season, we leveraged not only listening data to identify artists resonating with the 13-24 year old audience in the area but also our artist partnerships to book not one, not two, but three break out stars who have topped the U.S. charts with smash singles.
This mega lineup was brought to fans for free through partnerships with brands looking to reach that key audience during the back-to-school timeframe. Onsite, our brand partner activations ranged from a selfie sharing station to interactive art murals, product sampling, and branded swag, resulting in thousands of interactions and social posts. On Pandora, title sponsor, Amazon Student, brought fans nation-wide a custom mixtape curated by none other than Iggy Azalea herself.
And on the heels of JWT’s research stating 72% of Millennials would rather spend their money on experiences than regular products, events like Pandora Presents Iggy Azalea with Magic! and Rita Ora create the perfect opportunity for connecting bands, brands, and fans during the busy back-to-school shopping season.
From big data and artist partnerships to memorable moments, Pandora delivers holistic programs that put your brand center stage with your target audience. Contact your Pandora Rep today, or give us your contact info here, to learn how your brand can be a part of the lineup.