The back-to-class shopping season is one of the largest of the year—bigger than Valentine’s Day, Mother’s Day, and Father’s Day combined. And with advancements in technology, consumers have more options on how to research, explore, and purchase back-to-class items.
Lucky for you, the cheat sheet to the Summer is here. In our newly published back-to-class eBook, we examine behavioral data from five key segments to determine exactly what it takes to reach these shoppers.
It’s not a one-size-fits-all strategy. Everyone shops differently. While parents tend to bargain shop on-the-go, young adults prefer high quality items conveniently delivered right to their dorm door. It’s crucial to adjust your message and tactics based on who you’re trying to reach.
Don’t ignore your multicultural audiences. Segments such as Hispanic and African American shoppers have enormous spending power. In fact, Hispanic Americans are expected to spend the most on average this back-to-class season. Tap into cultural moments and deliver messages that resonate to get some of that share of wallet.
Think off-screen. We get it, everyone is obsessed with their phones. But summer is the time for families to take a break from their screens and spend quality time together. However, the one thing they don’t turn off? Music. Between beach days and bonfires, music drives moments that matter, and your brand can be a part of that.
It’s time to kick your back-to-class strategy up a notch. Download our insights-filled eBook today for everything you need to know to ace the 2019 back-to-class season.