According to a recent comScore report, Thanksgiving Day weekend sales jumped this year by 10%1. Such a large year-over-year sales increase reinforces the need for effective advertising during major shopping events. Thanksgiving Day and Black Friday typically mark the start of the annual digital advertising flurry, but the brands who are succeeding this holiday season have already adopted an “always on” advertising approach.
With spending trends continuing to shift towards eCommerce and mCommerce, results-driven solutions that capture the eyes and ears of on-the-go consumers are a must. And what better way to do that than through the passion point of music.
Over this year’s Thanksgiving and Cyber Week shopping events, Pandora noticed a rise in listener engagement with our best-in-class advertising products, which we expect to continue throughout the remainder of the holiday season.
Check out the infographic below for an inside look!