Quick! Pretend Christmas is right around the corner and you only have one week to buy all your gifts for all the important people in your life. What (or who) do you turn to?
Your mom? Possibly.
Your Mobile Device? Bingo!
It makes no difference whether you’re shopping on-the-go or calling in reinforcements (thanks, mom!), mobile devices have become America’s trusted holiday shopping assistant. They offer on-the-go access to not only retail sites, but also social networks for gift ideas, email promotions for sale information, and a handful of emerging payment technologies. As soon as the holidays arrive, we bet your phone won’t be far away.
If these numbers are any indication of what’s to come, marketers should start planning their mobile holiday strategy today for next year!
Mobile Is More Than a Trend
Prioritize Mobile During the Holidays
Don’t let your holiday marketing plan be the same.
Tackle the holidays early by understanding what consumer behaviors will shape this season. We recently published an ebook outlining the three holiday trends you need to know about in 2016 and how to master each one with an actionable “Holiday Marketing Checklist.”
To get your own copy:
1 eMarketer, February 2016 as cited in eMarketer, “US Holiday Shopping Preview 2016,” March 2016
2 Oracle Marketing Cloud and Edison Research, “Making Spirits Bright: Increase Holiday Results with Retail Shopping Research,” 2016
3 Criteo, Q4 2015 State of Mobile Commerce Report, February 2016