Connecting bands, brands and fans in one epic night of music, football and beer.First-time nominee Imagine Dragons took the GRAMMYS by storm this week, taking home Best Rock Performance and tearing up the stage in an epic mash-up with Kendrick Lamar. They are taking the stage again tonight at Pandora Presents at the Bud Light Hotel.
Part of Bud Light Hotel’s weeklong festivities leading up to football’s biggest night, tonight’s Pandora Presents with Imagine Dragons, along with WALK THE MOON, Aloe Blacc and DJ Ross, is being brought to fans free of charge through a strategic partnership with Under Armour. Attendees will be treated to a star-studded event, illustrating the perfect intersection between music, sports and beer.
“It’s a powerful thing to have one of the biggest breakout acts of 2013 perform for a group of their most passionate fans who have supported them since the early days of their career,” said Tommy Page, VP of Artist and Brand Partnerships. “Connecting artists with their fans is a central part of our mission at Pandora, and with a highly engaged audience of more than 76 million active monthly listeners, we’re continually creating new ways to deliver custom events that provide opportunities for both established and emerging artists to reach their fans.”
“Under Armour is a brand that was built on passion and innovation, and we know that so many of our core consumers share an enthusiasm for music that rivals their love of sports. Like Pandora, we take a lot of pride in recognizing and supporting the next generation of breakout performers, and we’re excited to collaborate in the creation of an event that represents the ultimate convergence of sports and entertainment,” said Steve Sommers, VP of Marketing at Under Armour.
To catch the concert, check out the live stream athttp://www.pandora.com/budlighthotel.
To learn how you can partner with Pandora to connect bands, brands and fans, contact your Pandora rep or reach out here.