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  • April 24, 2020
  • 39 second read

Infographic: Listener Needs in the Time of COVID-19

People are adjusting their lifestyles, and brands must adjust their messaging to match. But to do this effectively, it’s crucial to take a step back, understand your their new mindset, and truly tune into your customers’ needs.

In a recent 1st party study, we asked listeners how they are consuming media, the role audio now plays in their day-to-day lives, and of course, what they want to see from brands in a time of crisis.

SoundCheck - Consumer - Soundboard Infographic

Pandora is here to help you navigate through this new time. We recently launched SoundCheck, a place where you can find trends and insights about the impact of the current crisis, updates to HIPAA, and resources for optimizing your creative with Studio Resonate. Let us know how we can best help you.