The big buzz at CES in Las Vegas this year was the “Internet of Things,” a concept first fielded by big thinker, Kevin Ashton, a pioneer of radio-frequency ID technology, way back in 1999. That’s 14 years ago, a half-dozen lifetimes in the tech world.The Internet of Things refers to in-home and automobile automation that allows the user to remotely control, and get information from, consumer electronic devices via the Internet, wherever they are and whenever they want. These devices include everything from your fire alarm to your fridge to your home entertainment system. But, until recently, the Internet of Things has been little more than so much tech-confab vaporware.
Ashton’s concept has at last come to fruition, at least according to a new report from the Consumer Electronics Association. According to the CEA, consumer electronics in emerging product categories such as 3D printers, convertible tablet/laptop PCs, health and fitness devices and ultra HD TVs should grow as much as 107% in 2014. Cisco Systems’ John Chambers predicts that some 24 billion devices will be connected by 2015, up from 12.5 billion in 2010. As yet more evidence that the Internet of Things is becoming the Internet of Everywhere, Google just bought Nest, which makes Internet-connected smoke detectors and thermostats, for a brisk $3.2 billion. That’s one bold statement of faith.
Ubiquity has been a part of Pandora’s long term strategy from the get-go. Internet everywhere means Pandora everywhere. From your tablet to your home entertainment system to your Internet connected fridge or your in-car audio system, Pandora will be there—and probably already is.
Over the past four years, Pandora has seen a dramatic rise in listening via connected consumer electronics. Between December 2010 and December 2013 we saw a 340% increase in unique monthly visitors and a 365% increase in total listening hours. Not too shabby.
In-car growth has been similarly dramatic since Ford rolled out its first Pandora integrated car back in 2010. Since then, there have been more than 4 million unique activations through integrations across 25 major auto brands and 8 aftermarket manufacturers. (Read the full post on Pandora’s in-car offering.) So what does all this mean for advertisers? It means you can reach a logged in and always connected audience wherever, whenever. To learn how you can tap into the Internet of Things by advertising on Pandora, contact your sales representative or give us your contact information and we’ll be in touch.