For marketers, Big Data is a sink-or-swim kind of game. It can mean the difference between a successful or unsuccessful ad campaign, and single-handedly identify who a brand’s target consumers should be.
Yet no matter how fast we chase down Big Data, we continue to find ourselves in a world with more data and less insights. Right now, many tech companies and brands believe that executing against data-driven insights is either a huge competitive advantage or their #1 concern. But for advertisers and marketers especially, knowing how to extract and apply actionable insights to a media plan is critical to making an impression with the right consumers.
The best way to approach Big Data is with an audience-first mindset. Start by knowing exactly who matters most to your business. Then, you’ll want to ensure that whatever data set you’re using to learn about this audience has enough depth and breadth to provide insights that aren’t just accurate, but also meaningful to your business.
Pandora’s Audience Explorer Puts the Audience First
Helping Make Big Data Actionable
For example, a local food and beverage company recently used Audience Explorer to discover that their target audience skews multicultural. This allowed the brand to think about new ways of connecting with their customers with across culturally relevant touch points.
Interested in learning more? Your Pandora sales representative is ready to provide you with an Audience Explorer report on any targeting segments you already use on Pandora. And if you’re new to Pandora advertising, all you need to do is fill out this form and we’ll get in touch to see how our data insights can help power an audience-first marketing plan for your brand.