When: February 24 -27, 2014
Where: Fira Gran Via, Barcelona, Spain
Does Pandora know mobile? ¡Sí!
Approximately one out of every two U.S. smartphone users listened to Pandora last month. And, the average listener tunes in for approximately 19 hours every month. We know how to turn this scale and engagement into results for our performance advertisers.
To cite just one example, last year a mobile game developer came to us wanting to increase installs on its mobile gaming app and enhance in-app purchases. The result? We helped them cost-effectively drive more than 800,000 app installs in 2013. (Read the full case study here).
Given this leadership in mobile, it should come as no surprise that Pandora is headed to Mobile World Congress 2014 to take part in the year’s best and biggest mobile bacchanal in beautiful Barcelona, Spain. The conference will feature muchísimo panels, talks, booths, tchotchkes and more—all dedicated to helping you succeed in mobile. Brian Mikalis, SVP, Monetization, Andre DeRussy, Executive Director, Performance Sales, and Jesse Gillette, Executive Director, Advertising Business Development, will be there to discuss how we can mobilize your mobile campaigns through the magic of music.
In addition, Mobile World Congress will feature “4 Years From Now,” an event within the main attraction. Organized by Mobile World Capital of Barcelona and GSMA, “4YFN” will offer four days of workshops, pitching contests, networking and expert panels. (Check out www.4yfn.com for more details on participants and activities.)
Among these experts will be the aforementioned Jesse Gillette. She’ll take part in a 45-minute panel, “Tectonic changes in the monetization landscape,” scheduled for Wednesday, February 26 at 12:45 p.m. in Fira de Barcelona Montjuïc Hall M8.Please join Jesse and an all-star cast of mobile mavens for an informative discussion on the dramatic shifts shaking up the un-wired world. For a lot of learning, a little fun and maybe a tipple of Spanish Rioja or two, Mobile World Congress 2014 is the place to say ¡Olé! We hope to see you there!