By: David Bornoff, Senior Director of Sales Marketing, Pandora
It’s no secret that music and memory go hand-in-hand. Researching that connection through neuroscience has uncovered insights that we are only beginning to understand how to apply to advertising. While we continue to quantify the relationship between music, memory, recall and brands, there is one piece of the puzzle that doesn’t require a neural diode scanner to understand: children LOVE music.
And it’s this early love for music that drives a deep connection between parents, children and certain songs. As a father and a die-hard lover of music, nothing brings me more joy than watching my three-year-old son and my two-year-old daughter light up to the lullabies of my childhood. Listening to them hum along and wave their arms to my utterly off-tune rendition of the “Wheels On The Bus” is something that will be imprinted on my mind and heart forever.
In honor of Father’s Day this coming weekend, we asked some other Pandora dads to share their favorite music moments with their families. Do any of them sound relatable?