From well-known national brands to local businesses in your backyard, Pandora drives results for our clients. Campaigns on Pandora don’t just simply deliver, they rock. One of those campaigns comes to us from the Sunshine State where the power of Pandora was put to use to drive leads for one local auto dealer.
Airport Chrysler Dodge Jeep in Orlando was a broadcast radio advertiser for many years and used the medium exclusively. After meeting with a local Pandora sales rep, the client knew they had to give Pandora a try. Within a few days, they launched a test campaign to determine if we could effectively generate new leads for the dealership.
Using a $5 oil change promotional message, Airport CDJ looked to capture leads on its website to drive in-dealership traffic. To precisely track response and ROI, the promotion was only made available to Pandora listeners. The campaign targeted adult 25 to 54 in the Orlando Metropolitan Statistical Area, or MSA.
The Pandora Solution
The Airport CDJ test campaign was a huge success—the CTRs and total leads generated far exceeded the client’s expectations.
General Manager Scott McAlpin said, “Pandora is a game changer that makes me second-guess the value of traditional radio.”
Based on the success of the test campaign, Airport CDJ continues to run campaigns on Pandora, and now focuses on broad brand messaging.
To find out how Pandora can drive results for your business, contact your Pandora representative today.