• March 25, 2014
  • 1 minute read

Pandora’s Powerful Advertising Solutions Help Local Businesses

From well-known national brands to local businesses in your backyard, Pandora drives results for our clients. Campaigns on Pandora don’t just simply deliver, they rock. One of those campaigns comes to us from the Sunshine State where the power of Pandora was put to use to drive leads for one local auto dealer.

The Challenge

Airport Chrysler Dodge Jeep in Orlando was a broadcast radio advertiser for many years and used the medium exclusively. After meeting with a local Pandora sales rep, the client knew they had to give Pandora a try. Within a few days, they launched a test campaign to determine if we could effectively generate new leads for the dealership.

Using a $5 oil change promotional message, Airport CDJ looked to capture leads on its website to drive in-dealership traffic. To precisely track response and ROI, the promotion was only made available to Pandora listeners. The campaign targeted adult 25 to 54 in the Orlando Metropolitan Statistical Area, or MSA.

The Pandora Solution

  • Audio Everywhere was used to leverage the power of audio and achieve cross-platform reach
  • Display Everywhere was added to increase overall impressions and the opportunity for listener engagement.

The Results

The Airport CDJ test campaign was a huge success—the CTRs and total leads generated far exceeded the client’s expectations.

  • More than 14,000 clicks drove traffic to the Airport CDJ site and lead gen page
  • Within the first four days of the campaign, the client had captured 200 leads
  • 1.54 CTR on Audio Everywhere
  • 1.79 CTR on Display Everywhere; 40% higher than Pandora average and 99% higher than industry average
The success of the Airport CDJ test campaign was fueled by strong promotional messaging and an exclusive special offer for Pandora listeners. It was important to pair the oil change promotion with an engaged audience, precise targeting, and the right advertising solution. Pandora brought all of these things together to drive real results.

The Love

General Manager Scott McAlpin said, “Pandora is a game changer that makes me second-guess the value of traditional radio.”

Based on the success of the test campaign, Airport CDJ continues to run campaigns on Pandora, and now focuses on broad brand messaging.

To find out how Pandora can drive results for your business, contact your Pandora representative today.

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