On the heels of Thanksgiving, and with Christmas and Hanukkah right around the corner, we can’t help but embrace all the flavors of the holiday season. We’re already daydreaming of cinnamon and cloves, the earthy smell of a fresh-cut Douglas Fir and—dare we say—the rich satisfaction of indulging in a Pumpkin Spice Latte.
At Pandora, we nerd out on all things audio. So all this holiday-talk got us thinking about the many different “flavors” of streaming. Where audio consumption was once relegated to a transistor radio set, today’s listeners have so many choices for indulging in their favorite music, podcasts and radio programs.
But is having too many choices a bad thing? Research shows us that more audio choices actually results in more listening time. Streaming, for example, is projected to double between 2015-2020, lifting overall audio time along with it.1
The Listening “Pie” Expands
But when it comes to streaming, there are several different categories to think about—from free simulcasts of broadcast radio to paid, on-demand listening experiences. These services broadly fit into three buckets (you can read more about each type in our Definitive Guide to Audio):
Choice Gives Control Back to Consumers
Chad Stoller, Executive Vice President & Global Information Director at IPG Mediabrands summed this up nicely when he said:
“We are in the midst of an unprecedented era of consumer control. With every trip to the app store, consumers discover new ways to connect with friends, content and services.”Ready to learn more about the current state of streaming audio? Pick up a free copy of our Definitive Guide to Audio here: CLICK HERE Sources: 1 Magna Global, Media Economy Report: Capturing Consumer Attention in an On Demand World, June 2016 2 Edison Research, Infinite Dial Study, 2016