Welcome to The Need to Know on Digital Audio. Audio advertising isn’t just for national brands with deep pockets—it is a powerful and effective medium for businesses of all sizes.
Help local businesses get noticed. In this series, you’ll hear from experts who have the inside scoop on best practices and the tips and tricks that will help you take your marketing to the next level, all in 90ish seconds or less.
Segment 4: Tis The Season: Why Audio is a Must Buy For Holiday Plans
It’s the most wonderful time of year for audio! Lauren D. Williams, Director, Vertical Marketing, shares insights and explains why an audio strategy is crucial during the holidays.
Segment 3: Efficiency is Everything: Digital Audio vs. Radio
Are you wasting your money? In this segment, Alan Hirschbein, SMB Sales Director, explores the difference between buying digital audio vs. broadcast radio and how it’s affecting your bottom line.
Segment 2: Explained: Total Audience vs. Addressable Audience
Not sure what to look for when choosing an audio partner? Listen in as Nicole Raven, B2B Marketing Director, breaks down two of the most important terms to know.
Segment 1: Why is Digital Audio A Must Buy?
Audio is having a major moment. In this segment, Leon Van Gelder, VP SMB, Local and Inside Sales, sets the stage as to why you need to be considering digital audio.