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Audience Solutions

Audience Targeting

Platforms: Cross Platform

Precision target audiences wherever they are and however they are listening with Pandora’s 100% logged-in listener base. Gain access to our robust proprietary data and over 2,000 off-the-shelf audience segments.

Demographics: Age, Gender, Geographic Location

First-party audiences: Music Enthusiasts, Ethnicity, Lifestyle, Connectivity, plus more

Contextual Targeting: Activity Targeting, Genre Targeting, Artist Targeting

Third party audiences: 10+ integrations with premium industry partners

Retargeting & Lookalike Modeling

Platforms: Cross Platform

Expand reach and keep prospect pipelines full with our comprehensive Retargeting and Lookalike Modeling capabilities. We use on-platform listener signals to create custom audiences who are most likely to engage with your content.

Client Data Activation

Platforms: Cross Platform

Target, expand or suppress known customers to optimize your campaign. 

Database Matching

Database Lookalike Modeling

Database Suppression

Audience Explorer

Optimize campaign strategies with our proprietary in-house tool that helps you better understand your audience, their lifestyle, and the best way to engage them on Pandora.

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