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Audience Solutions

Reach exactly who you need with the largest streaming audience in the U.S., over 10 years of combined data and robust targeting capabilities.

Audience Segments

Solutions Audience Segments

Solutions Display

1st party data + 3rd party data=2,300 ready-to-use audience segments.

Pandora First Party Data

Gain access to our proprietary data collected based on listener behavior in real-time—which is then used to classify audiences into ready-to-use segments according to:

  • Who they are (age, gender)
  • What they listen to (genre, artist)
  • Where they listen (geolocation)
  • When they listen (daypart)
  • What they are doing while they listen (activity)
  • How they listen (technographic, language preferences)

Third Party Partner Data

Enhance your targeting by utilizing our integration with over 10+ leading third party data providers. This includes online and offline habits such as:

  • Real-world shopping behaviors
  • Media consumption
  • Purchase habits
  • Entertainment enthusiasts
  • +more!

1 Source: comScore December 2018, Total Audience (A13+ on Mobile) 

2 Source: comScore, Media Metrix Multi-Platform, Jan 2019, Desktop 2+, Mobile P13+, Pandora Internal Metrics, Mar 2019 

3 Source: comScore, “Media Metrix Multi Platform,” January 2019