Beyond 2018, Beyond Successful! Pandora threw one of the biggest parties of the year this past week in New York City’s Terminal 5. Pandora Presents: Beyond 2018 drew over 1,600 music-lovers from across the city to the three-level industrial venue to see their favorite Hip-Hop, R&B, and Pop artists perform, including DJ Big Ben, DaniLeigh, Julia Michaels, and the one and only Cardi B.
Beyond 2018 sponsors turned the New York venue into an ultimate experience with one-of-a-kind activations ranging from enhanced photo booths, to VIP lounges, to a live graffiti wall. Sponsors included Clorox, Glade, Lane Bryant, Mattress Firm, Shutterfly, Spectrum, Tony Chachere’s, Ulta Beauty, and the D Las Vegas.
2018 without a doubt is ‘The Year of Cardi B’. Dominating Pandora’s biggest station, Today’s Hits, she is the #1 most-streamed artist with the highest number of station adds across all listeners. The “Bodak Yellow” rapper was so excited for her performance, that she shared her accomplishment and showed off sponsor gifts to her 36M followers via her Instagram Story.
Before Julia Michaels performed her Grammy nominated debut single, “Issues,” DJ Big Ben led the crowd in singing “Happy Birthday” to the singer, who turned 25 on the day of the event.
DaniLeigh, the emerging R&B singer and songwriter who appeared on Pandora’s Predictions Chart, performed two of her most notable songs “Lil Bebe” and “All I Know”.
Even though the event is completely free for the fans, the real winners are our sponsors. With Pandora experiential events, sponsors get the chance to get their products in front of thousands of enthusiastic consumers and make a real, in-person connection.
Want to get it in on the action? Read more about our experiential event offerings here.