Miami’s LatinX community is known for their love of music and fun. Pandora LIVE’s El Pulso event brought together both these passions, creating a space for sponsors to interact with, impact, and inspire listeners. For the dedicated fans who regularly tune in to Pandora’s El Pulso radio station, the live music by global LatinX superstar Natti Natasha, and up and coming LatinX singer Dalex, was electrifying!
Dalex got the crowd warmed up with an upbeat, energetic set, and kept fans dancing to his hit singles. The night’s headliner, Natti Natasha, performed all her top songs, and fans eagerly sang along to their favorites. She even had reggaeton duo RKM & Ken-Y join her on stage for a surprise performance! To top it off, their night of music was enhanced by engaging and exciting sponsorship activations:
A returning sponsor, McDonald’s amplified their presence this year with a lively social experience. Fans snapped shots in front of a McDonald’s backdrop and printed their photos onto stickers to put into mosaic tiles. The result? A collaborative piece of fan art: individual souvenirs combined by a shared love for McDonald’s. The fans’ luck didn’t stop there. They also received premium front row stage access after posting a photo to social media and tagging the brand. And if their phones ran low from all the social media sharing, McDonald’s offered charging stations to keep them powered up throughout the night.
A key ingredient in a popular Latin drink, Clamato gave attendees drink tickets to choose either a spicy or authentic Michelada, and experience the incredible taste for themselves! Bartenders amazed guests with tricks and flame throwing, showcasing the zest and appeal of the brand.
An influencer in attendance, Magga Braco, enjoyed Nissan’s activation alongside curious attendees. The experience was totally immersive: fans sat inside a car, played with gadgets, and changed the colors of the display. They also received LED bracelets, keeping in style with the neon theme.
As the exclusive alcohol sponsor, Ciroc provided customized and creative cocktails, giving fans something to sip on while dancing along to the show. Fans enjoyed their beverages and got new ideas for how to incorporate Ciroc into their drinks in the future.
America’s Best Contacts & Eyeglasses passed out light-up shutter shades to fans as they entered the venue. Adding to the “neon jungle” theme, fans were ecstatic as the venue lit up with neon glasses and left with a memorable keepsake from the night and the brand.
Attendees took pictures with Univision’s customized Snapchat filter to remember the event. Fans posted their pictures on social media, promoting awareness throughout their circles and sharing the excitement with their friends and followers. Even popular Latin TV personality and influencer, Roberto Hernandez, got in on it, generating content and spreading the word to fans everywhere!
Each attendee left the event with a fresh enthusiasm about the brands, the experience, and the music. Find out how you can get involved with these experiential offerings for your brand here!