A rainy night in Brooklyn didn’t dampen enthusiasm for Halsey! The star performed at Pandora’s end of the year concert for over 1,700 excited fans at Brooklyn, New York’s Great Hall at Avant Gardner. The Grammy-nominated, multi-platinum singer wowed the crowd with select songs from her upcoming album Manic, performed live for the first time ever, as well as classic hits such as “Without Me” and “Walls Could Talk.” The entertainment didn’t stop there though—the set was live streamed for crowds on a jumbotron in the heart of Times Square at Pandora’s very first silent disco! Over 500 dedicated fans and passerbys enjoyed the free concert.
Fans at The Great Hall were treated to a one-of-a-kind event that included experiential activations that filled the industrial venue. Sponsors included Wendy’s®, who treated the crowd to free Spicy Chicken Nuggets and Frosties. Tons of excited fans gathered outside of the brand’s food truck to snag some bites for the show. Wendy’s® also rewarded select fans who engaged with the brand on social media with front row access to see Halsey up close and personal.
Swag poured in thanks to returning sponsor Spectrum, who gave fans the chance to create customizable dip-dyed hats and show them off in a glow-in-the-dark GIF booth.
Burt’s Bees® showcased their nature-inspired Lip Butter collection with the help of social media influencer @Weylie and helped fans celebrate the night with a create-your-own flower crown station. Bonobos’ unique photo experience gave fans the chance to take photos and get exclusive coupons just in time for the holidays and Tostitos awarded the first fan in line—who camped out for two days—a $500 airline voucher! The brand rewarded everyone with a treat by passing out their Salsa Verde Chips to the crowd. MINDBODY, Stop & Shop, and Kit Kat all handed out more swag and treats, making sure no fan went home empty-handed.
Guests left the evening full of Halsey’s beats, free swag items and food, and lasting memories. Creating unforgettable experiences is just one of the ways Pandora helps advertisers connect with listeners. Find out more and how to get your brand in on the experience here!