It’s safe to say that in this new world of staying home, we’re really missing live concerts. Enter Pandora Live’s new virtual concert series, the latest way to rock out from the comfort of your couch.
Pandora is pioneering the next era of music experiences with the launch of a virtual concert series that stays true to our core values of bringing fans closer to their favorite artists and delivering unforgettable content experiences. The inaugural concert took place on July 28th and our listeners were ready—THOUSANDS of fans tuned in to this one-of-a-kind show, garnering coverage from Forbes, Variety, Billboard, and over 50 additional publications.
Country singer Kane Brown kicked off the concert series, joined by SiriusXM’s The Highway host Storme Warren. Special guests Restless Road made a special appearance with a surprise collab, along with a whole host of other celebrities who shared their favorite memories with Kane; including Khalid, Thomas Rhett, Russell Dickerson, Florida Georgia Line, Lauren Alaina, Chris Lane, Becky G, Hoda, and Lonnie Chavis from This is Us. The show featured a special animated short film—based on true events narrated by Kane’s wife and best friend—created exclusively for the show.
Those who know Pandora Live events know that the swag and sponsor enhancements are always a highlight—and at a virtual event, this was no different.
Kingsford shared tips to create an at-home concert cookout before the show, provided select superfans with the once-in-a-lifetime opportunity to meet Kane virtually, and kicked off the night with pre-show “Get Grilled” trivia where fans tested their Kane Brown superfan knowledge.
Persil Laundry Detergent treated fans to free custom Pandora Live Kane Brown t-shirts, mailed directly to fan homes with a complimentary sample of their new detergent to keep them looking fresh! The shirts were a huge hit—with the fan chat going wild with excitement for them—and were gone within an hour!
After the show, Men’s grooming company Cremo, invited fans to continue the party, driving them to a custom listening station Pandora Live: Backstage with Kane Brown, which features more Kane Brown music and commentary, PLUS the live performance tracks from the event!
Music may look different this year, but it’s still here. Live concerts, celebrity guests, and free merch delivered directly to your home—if this is the future of concerts, sign us up!
Pandora will continue to bring at-home performances to life via a robust slate of virtual event offerings. Check in with your Sales partners to find out how your brand can get involved!