Pandora LIVE concerts bring together award-winning artists and sponsor partners to create unforgettable experiences for fans. To celebrate country music - one of the top genres on Pandora - Pandora hosted superstar Jon Pardi, as well as RaeLynn and Dillon Carmichael at Buckhead Theatre in Atlanta, GA for an incredible FREE live concert experience. The event was extra special, seeing as Jon Pardi had two achievements to celebrate: the launch of his new album, and his billion-spin Pandora milestone! RaeLynn and Dillon Carmichael, both alums of Pandora’s Artists to Watch program, were the perfect complement to Pardi’s headlining set. The night was boosted by brands who created moments and memories for attendees.
Leading up to the event, Titlemax offered discount rideshare codes, allowing fans to save money on their trips to and from the show. Upon arrival, attendees were greeted by Honda Powersports’s Talon, inviting fans to check out the off-road vehicle and providing a chance to get in the driver’s seat.
Fans commemorated the evening with a variety of engaging social photo opps. To bring to life First Alert’s fire safety products in compelling way, Pandora refurbished a vintage fire truck where fans could get inside and snap a photo with the hot First Alert fire safety team. Jersey Mike’s offered fans a chance to hang out on a giant-sized ‘sub sandwich’ couch, complete with oversized toppings as props. Kingsford offered another Insta-worthy opportunity where fans could sit at the Kingsford inspired “PEACE, LOVE, ROCK ‘N GRILL’” drum set & rock out! They also distributed branded trucker hats for fans to wear during the performances and take home after the event.
To drive social sharing around their brand hashtag, the evening’s presenting sponsor, US Bank, hooked fans up with front row access in exchange for posting on their social media accounts. Between Raelynn and Jon Pardi’s sets, US Bank surprised two Jon Pardi superfans by calling them up on stage to receive a guitar signed by Jon Pardi! US Bank also gifted fans branded headphones so they could rock out to their favorite country music stations on Pandora long after the show.
Fans were encouraged to try several new products, thanks to our sponsors. Tastykake passed out complimentary samples of their donuts and cookie sandwiches. Purex provided fans with a branded mesh laundry bag and detergent samples to use after the event. Concert-goers also received numerous treats from Shipt, including a stadium regulated tote bag - perfect for football season and beyond.
Every guest left the night with new brand experiences, cute keepsakes, and amazing memories of the artists’ performances. Find out how your brand can get involved with these experiential offerings here!