All eyes were on stage as Maren Morris performed for Pandora LIVE, headlining an all-female lineup that included powerhouse singers Tenille Townes and Lindsay Ell. Pandora fans jammed to a female-empowered country music setlist—a response to a call for more representation in country music—that set the tone for a rocking summer in Nashville.
Pandora’s experiential events give sponsors the chance to make connections with listeners and leave them with memories that last long after the show ended. A few highlights were:
With the goal to build strong connections and engagement with military members and families, USAA was honored to sponsor and host 50 active military members from nearby Fort Campbell base. These VIP guests received exclusive expedited entry and front-row viewing to the show— with select fans even attending an artist meet-and-greet! USAA also featured a photo booth and mobile-powered fans to keep cool during hot Nashville summer days.
Burt’s Bees® showed up ready to surprise and delight puckered-up fans! With a line that started forming at 7am, Burt’s Bees® new matte stick product launch was a huge hit at Pandora LIVE. From a surprise meet and greet with Maren for the first fans in line to specialized samples to custom lip-reading fortunes from lipologists, Burt’s Bees® made sure everyone at Pandora LIVE was hydrated in style.
Cremo brought the style game to another level with professional barbers offering free beard and hair services to attendees. Set within an airstream, fans were lined up all night long to be sharpened up and get their hands on free Cremo products—helping to raise brand awareness keep fans looking fresh long after the show ended.
Check out more of our experiential offerings and find out how you can get involved here.