Last week we celebrated Latin music with the first ever Pandora Presents: El Pulso event in Los Angeles! More than 700 fans packed out the Academy Nightclub in Hollywood to see performances by local superstar headliner Becky G, supported by rising artist Farina.
Our stars brought the house down with hit songs from the Pandora El Pulso station, which played before they took the stage. The crowd was en fuego singing along to every word!
From the moment guests arrived, they started lining up to engage in exciting, custom-built activations by sponsors.
McDonald’s captured the night-to-remember for fans with an amazing 3D photo booth experience and granted front row VIP access to those who shared the photo on their social media channels.
Nissan’s custom-built 2019 Altima vehicle display was lit—literally! Guests were able to fully immerse themselves in the new model through an in-car light-up activation and audio-triggered light-up wristbands.
Fans were snapping photos left and right with their new branded TitleMax selfie lights throughout the evening. Our host, Marcos, Head of Latin Programming at Pandora, also gave one lucky guest a guitar signed by Becky G and Farina, courtesy of TitleMax.
Pandora also joined in on the fun! Guests were greeted with delicious Pandora-branded churro ice-cream sundaes as they entered the venue. In addition, fans who added the El Pulso station to the Pandora playlist were given three-month trial Premium cards as they left.
Pandora’s experiential events may be headlined by music icons, but our superstar sponsors are just as integral to the experience. These one-of-a-kind concerts give sponsors the opportunity to make personal connections with passionate consumers, who get to see their favorite artists for free.
Want to get involved? Find out more about our experiential event offerings here.