All the Chiefs fans are feeling good as hell…and so are we after a back-to-back Big Game concert event series featuring The Chainsmokers, Lizzo, and surprise guest Harry Styles.
The Chainsmokers kicked off the week with a rare intimate concert at the Fillmore in Miami Beach that was live streamed on BPM, SiriusXM channel 51. The LED backdrop, pyrotechnics, and CO2 cryogenic beams helped the crowd rock out to classics like Closer and Paris, along with covers ranging from the Red Hot Chili Peppers to Coldplay. Lizzo made sure the energy continued the next day with a live performance streamed on SiriusXM’s The Heat channel 46. And for those of you who missed the cute dancing GIF that flooded the socialsphere all weekend, superstar Harry Styles joined Lizzo on stage for a special encore performance of Juice.
At both events, our sponsors scored big with fans through custom activations, fabulous swag, and one-of-a-kind guest experiences.
Virgin Voyages entertained guests waiting in line with a surprise drumline performance while Indeed helped super fans get where they want to be…the front row! The exciting Social to Front Row sponsor activation aligned perfectly with Indeed’s focus on helping people realize their aspirations and dreams. In addition to dishing out hot, delicious, complimentary pizzas all night, DiGiorno also gifted “a Year of Free Pizza” to one lucky attendee each night—creating buzz and brand love among the music and football fans. As if attendees weren’t starstruck enough, fans were also invited to a Meet & Greet with Olympic gymnast and social influencer Shawn Johnson, on behalf of WW (formerly known as Weight Watchers).
Doritos allowed fans to create their own “Cooler Ranch” music video, matching the look and feel of their new commercial spot that premiered during the Big Game. Crown Royal was the exclusive sponsor of our VIP section where fans experienced the royal treatment with a variety of tasty custom cocktails, while Bud Light-branded helmets, decor, and beverages were featured at the GA bars. Fans captured the perfect Insta-worthy pic in front of an oversized football helmet emblazoned with the State Farm logo and secured game day jerseys printed live onsite thanks to Mattress Firm. Clorox branded the venue’s high trafficked areas where their message would resonate most with consumers, including touch points throughout the bathrooms, escalators & elevators.
During the event, fans were treated to branded giveaways from Strayer University and Wrangler, and upon exit fans received discounted Lyft codes from Virgin Voyages to be redeemed at any point throughout the Big Game weekend!
Press for the event was off the charts, with nearly 1 billion press impressions, coverage from E!, GMA, PEOPLE, Buzzfeed, ET, Rolling Stone, NYTimes, Entertainment Weekly, CNN, Essence, Us Weekly, Life & Style, Refinery 29, Glamour, BET, TMZ, and MTV, just to name a few. Over 5,000 total music and football enthusiasts came to the shows, including celebrities such as Charlie Puth, Andy Cohen, Bozoma St. John, Sway, David Portney, and NFL stars Justin Tuck, Josh Lambo, Tony Gonzales, Ronnie Lott, and Matt Hasslebeck.
While our Oakland office mourned the loss of our home team, nothing cheers us up like these electrifying performers. Want to get your brand in on the party? Start a conversation with our team here!