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  • February 27, 2019
  • 15 Minute Listen

Episode 11: What Does the Future Sound Like?

In this episode of The Power of Audio, we’re headed to the tech event of the year: CES in Las Vegas. Amidst the excitement, our SVP Ad Innovation, Lizzie Widhelm, sat down with a renowned influencer in the space, the Chief Growth Officer of Publicis Groupe, Rishad Tobaccowala.

This episode includes highlights from the forward-looking Fireside Chat, which ranged across topics and answered questions such as:

  • What makes audio and voice so powerful?
  • How do we do audio advertising right?
  • How do you make a case for the importance of the sonic brief?
  • How do you measure audio? And what if you make a mistake?
  • What does the future sound like?

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