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  • February 24, 2020

Episode 7 | You Gotta Work For It: Audio, Voice, and Earning Engagement

In this episode, Claire Fanning, Pandora VP of Ad Innovation, sits down with James Clarke, Sr. Director Media, Analytics & CRM at Frito Lay North America to discuss the challenges and opportunities that voice is introducing to the audio medium. James shares his approach to audio across the Frito Lay portfolio, how Doritos approached voice ads, and together they discuss how voice is giving brands an opportunity to be truly authentic through a new mode of consumer engagement.

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