The Advanced Vein Center, with 20+ years of combined clinical experience, teamed up with Pandora to increase awareness among females, age 30+, and to drive new patients to the Mesa, AZ practice.
Pandora’s media efforts helped drive new consults to the practice—delivering a 53% new patient conversion rate for the Advanced Vein Center.1 The combination of audio and data-driven advertising solutions resulted in the greatest success of all the client's marketing initiatives to date.
Seeing little results from previous marketing programs on cable TV, the Mesa, AZ practice turned to digital to reach their target patient. The practice ran two separate campaigns, one on Zoc Doc (an online medical directory where potential patients can search for nearby doctors in their network, read reviews and book appointments) and one on Pandora. The Pandora campaign was designed to support their key initiatives of:
Based on these objectives, Pandora created an audience-first campaign to reach the on-the-go female, whether she’s at work, at the gym, at home or driving the kiddos around during carpool.
Awareness, Education and Intent through Pandora’s Audio Everywhere Product: The Advanced Vein Center utilized Audio Everywhere to deliver impactful messages, combined with interactive engagements, to reach their target audience. This strategy helped the center meet both branding and traffic-driving objectives:
By capitalizing on the Power of Audio and precise data-driven targeting, the Advanced Vein Center's campaign was successful in exceeding expectations:
The campaign’s success reinforces the power of an audience-first strategy, combining audio, cross-platform reach and effective targeting to capture the attention of on-the-go females. While sometimes not the sexiest of topics, the Advanced Vein Center prides itself on educating people on the importance of healthy veins and early detection of possible issues. By partnering with Pandora, the Advanced Vein Center’s brand resonated with the quality, target audience that mattered most to their business.
1 Advanced Vein Center internal tracking (prospective patient inquires and new patient registrations)