Article

Culture First, Powered by Audio

Leading with culture is essential in the multicultural world we live in. Audio is a powerful way to personalize a message to every consumer regardless of age, gender, race, or ethnicity. Culturally relevant ads strike a chord, with listeners responding positively to ads that leverage strong cultural cues. Ensure every impression makes an impression by leveraging these creative best practices. ## Multicultural Audio Creative Best Practices __Apply Cultural Context:__ Introduce culturally relevant themes and cues, while avoiding stereotypes. __Use Language Strategically:__ Address audiences across the language spectrum. __Address the Individual Listener:__ You’re reaching millions of people, one listener at a time. __Use a Conversational Tone:__ No need to shout - speak to the listener like you are talking to a friend. ![ANA MC, In-culture ads on Pandora](//images.ctfassets.net/nh8g790vi8yy/4AWRP8xzfqUeQMA266OqwQ/4ffe51bdb6a29854c04f3108b842c826/3607_ANArecap_r1_callout1.jpg) ## Audio Storytelling Tools As we continue to move into a voice-activated world, how we tell stories must evolve. Leverage these four tips to amplify your message. __Theater of the Mind:__ Paint a sonic picture with words and audio cues, letting listeners’ imaginations finish the story for you. __The Power of Words:__ Keep it simple and direct. Audio is so powerful you don’t need many words to create an impact. __Human Voice:__ Be relatable. A genuine voice gives your message a sense of authenticity – natural, trusted and culturally relevant. __The Power of Music:__ Music helps regulate emotions and connects audiences during relevant moments, making them more receptive to your message. Your consumers are listening, how will you connect with them? [![ANA MC - DGA Visual CTA](//images.ctfassets.net/nh8g790vi8yy/ww5f9PdZYs8aW6wMugu0i/7aafd48816ec54dcd3f3f4a54b1cba9d/3607_ANArecap_r1_btn_dga.png)](https://www.pandoraforbrands.com/article/culture-first-powered-by-audio?leadattribute=BL-2018-10-1566-2019DGA)

Event

Beyond 2018 with Cardi B

Beyond 2018, Beyond Successful! Pandora threw one of the biggest parties of the year this past week in New York City’s Terminal 5. *Pandora Presents: Beyond 2018* drew over 1,600 music-lovers from across the city to the three-level industrial venue to see their favorite Hip-Hop, R&B, and Pop artists perform, including DJ Big Ben, DaniLeigh, Julia Michaels, and the one and only Cardi B. *Beyond 2018* sponsors turned the New York venue into an ultimate experience with one-of-a-kind activations ranging from enhanced photo booths, to VIP lounges, to a live graffiti wall. Sponsors included Clorox, Glade, Lane Bryant, Mattress Firm, Shutterfly, Spectrum, Tony Chachere’s, Ulta Beauty, and the D Las Vegas. ![3628 beyond2018 postEvent r1 auote](//images.ctfassets.net/nh8g790vi8yy/2Mtx0nMMPCuiAUWIwUsCio/7c6a9ab30d07c4db978675ae675de2ce/3628_beyond2018_postEvent_r1_auote.jpg) ## Event Highlights 2018 without a doubt is ‘The Year of Cardi B’. Dominating Pandora’s biggest station, *Today’s Hits*, she is the #1 most-streamed artist with the highest number of station adds across all listeners. The “Bodak Yellow” rapper was so excited for her performance, that she shared her accomplishment and showed off sponsor gifts to her 36M followers via her Instagram Story. Before Julia Michaels performed her Grammy nominated debut single, “Issues,” DJ Big Ben led the crowd in singing “Happy Birthday” to the singer, who turned 25 on the day of the event. DaniLeigh, the emerging R&B singer and songwriter who appeared on Pandora’s Predictions Chart, performed two of her most notable songs “Lil Bebe” and “All I Know”. ## Sponsors Make Money Moves Even though the event is completely free for the fans, the real winners are our sponsors. With Pandora experiential events, sponsors get the chance to get their products in front of thousands of enthusiastic consumers and make a real, in-person connection. Want to get it in on the action? Read more about our experiential event offerings [here](https://www.pandoraforbrands.com/solution/experiential-sizzle). ![3628 beyond2018 postEvent r1 photoGrid](//images.ctfassets.net/nh8g790vi8yy/5wdgep5NnioakiG0kGoikQ/0414b9b8815b1d052a7dfb19a9f6c749/3628_beyond2018_postEvent_r1_photoGrid.jpg)

Podcast

Episode 10: Turn it Up! The 2019 Definitive Guide to Audio

Trends

Article

Culture First, Powered by Audio

Leading with culture is essential in the multicultural world we live in. Audio is a powerful way to personalize a message to every consumer regardless of age, gender, race, or ethnicity. Culturally relevant ads strike a chord, with listeners responding positively to ads that leverage strong cultural cues. Ensure every impression makes an impression by leveraging these creative best practices. ## Multicultural Audio Creative Best Practices __Apply Cultural Context:__ Introduce culturally relevant themes and cues, while avoiding stereotypes. __Use Language Strategically:__ Address audiences across the language spectrum. __Address the Individual Listener:__ You’re reaching millions of people, one listener at a time. __Use a Conversational Tone:__ No need to shout - speak to the listener like you are talking to a friend. ![ANA MC, In-culture ads on Pandora](//images.ctfassets.net/nh8g790vi8yy/4AWRP8xzfqUeQMA266OqwQ/4ffe51bdb6a29854c04f3108b842c826/3607_ANArecap_r1_callout1.jpg) ## Audio Storytelling Tools As we continue to move into a voice-activated world, how we tell stories must evolve. Leverage these four tips to amplify your message. __Theater of the Mind:__ Paint a sonic picture with words and audio cues, letting listeners’ imaginations finish the story for you. __The Power of Words:__ Keep it simple and direct. Audio is so powerful you don’t need many words to create an impact. __Human Voice:__ Be relatable. A genuine voice gives your message a sense of authenticity – natural, trusted and culturally relevant. __The Power of Music:__ Music helps regulate emotions and connects audiences during relevant moments, making them more receptive to your message. Your consumers are listening, how will you connect with them? [![ANA MC - DGA Visual CTA](//images.ctfassets.net/nh8g790vi8yy/ww5f9PdZYs8aW6wMugu0i/7aafd48816ec54dcd3f3f4a54b1cba9d/3607_ANArecap_r1_btn_dga.png)](https://www.pandoraforbrands.com/article/culture-first-powered-by-audio?leadattribute=BL-2018-10-1566-2019DGA)

Event

Beyond 2018 with Cardi B

Beyond 2018, Beyond Successful! Pandora threw one of the biggest parties of the year this past week in New York City’s Terminal 5. *Pandora Presents: Beyond 2018* drew over 1,600 music-lovers from across the city to the three-level industrial venue to see their favorite Hip-Hop, R&B, and Pop artists perform, including DJ Big Ben, DaniLeigh, Julia Michaels, and the one and only Cardi B. *Beyond 2018* sponsors turned the New York venue into an ultimate experience with one-of-a-kind activations ranging from enhanced photo booths, to VIP lounges, to a live graffiti wall. Sponsors included Clorox, Glade, Lane Bryant, Mattress Firm, Shutterfly, Spectrum, Tony Chachere’s, Ulta Beauty, and the D Las Vegas. ![3628 beyond2018 postEvent r1 auote](//images.ctfassets.net/nh8g790vi8yy/2Mtx0nMMPCuiAUWIwUsCio/7c6a9ab30d07c4db978675ae675de2ce/3628_beyond2018_postEvent_r1_auote.jpg) ## Event Highlights 2018 without a doubt is ‘The Year of Cardi B’. Dominating Pandora’s biggest station, *Today’s Hits*, she is the #1 most-streamed artist with the highest number of station adds across all listeners. The “Bodak Yellow” rapper was so excited for her performance, that she shared her accomplishment and showed off sponsor gifts to her 36M followers via her Instagram Story. Before Julia Michaels performed her Grammy nominated debut single, “Issues,” DJ Big Ben led the crowd in singing “Happy Birthday” to the singer, who turned 25 on the day of the event. DaniLeigh, the emerging R&B singer and songwriter who appeared on Pandora’s Predictions Chart, performed two of her most notable songs “Lil Bebe” and “All I Know”. ## Sponsors Make Money Moves Even though the event is completely free for the fans, the real winners are our sponsors. With Pandora experiential events, sponsors get the chance to get their products in front of thousands of enthusiastic consumers and make a real, in-person connection. Want to get it in on the action? Read more about our experiential event offerings [here](https://www.pandoraforbrands.com/solution/experiential-sizzle). ![3628 beyond2018 postEvent r1 photoGrid](//images.ctfassets.net/nh8g790vi8yy/5wdgep5NnioakiG0kGoikQ/0414b9b8815b1d052a7dfb19a9f6c749/3628_beyond2018_postEvent_r1_photoGrid.jpg)

Podcast

Episode 10: Turn it Up! The 2019 Definitive Guide to Audio

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