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Getting Personal: Device-Level Targeting in the Connected Home

With over 715M Connected Home Devices last year in the U.S.,1 we all know the importance of reaching this connected, always-on audience. In fact, Pandora’s Connected Home audience is our 2nd largest platform with over 14M Monthly uniques.2 In response to the rapid growth of connected devices, voice is also on the rise. Listening to Pandora through voice activated devices is up 35% YOY,3 and while forecasts for voice commerce vary, those that are most optimistic suggest voice commerce on Alexa could drive $5 billion in revenue for Amazon by 2020.4 ![3909 Device-level Targeting - R1 Connected Home Mock](//images.ctfassets.net/nh8g790vi8yy/26FmnMhvuQT1caOmumfnW4/df0d16c609e47af51baa2b1e707527ea/3909_Device-level_Targeting_-_R1_Connected_Home_Mock.jpg) This means that it’s time to take Connected Home segmenting to the next level. While advertising via Connected Home devices is proving extremely successful, what if you could get down to a device-specific level as well? Think—a brand looking to promote voice commerce can address audiences connecting from just Voice Activated Devices, or an Entertainment brand looking to drive tune-in can reach those on Smart TV’s and Set Top Boxes. This would ensure you were reaching the right person at exactly the right time. Pandora’s new Device-Level targeting makes this dream a reality. The recently launched capability packs a one-two punch—the ability to maintain scale while getting more personal with smaller Connected Home sub-categories that meet niche audience needs. __Benefits include:__ * Reaching devices that are the foundation for the rise of voice-commerce and voice-first interactions with brands * Eliminating waste and getting that much closer to the point of purchase or tune-in moment * Aligning with consumers during contextually relevant moments ### Drive Bottom-of-Funnel Action Pandora has the widest variety of device-level segments on Connected Home. With approximately 2,000+ Connected Home integrations, you are able to optimize engagement with voice apps and drive towards desired outcomes by precisely reaching devices that match your specific use case. ![3909 Device-level Targeting - R1 Pullquote](//images.ctfassets.net/nh8g790vi8yy/2FqMlTNwecRQfl92E2QAFz/c3e0ed4c3e604b1b09ed3a1857f6e681/3909_Device-level_Targeting_-_R1_Pullquote.jpg) As time spent with home devices continues to grow, it’s more important than ever for brands to hone creative messaging and call to actions to resonate with the device they are showing up on. We can help. Have more questions? Ready to get started? Get the conversation going by [reaching out to us today](https://www.pandoraforbrands.com/advertise?leadattribute=BL-2016-08-1047-Standard). ---------------- 1 Source: U.S. Consumer Technology Association Sales & Forecasts 2013-2018. U.S. Consumer Technology Association Historical Sales Data. January 2018. 2 Internal Pandora Metrics, December 2018 3 Pandora Q3 2018 Earnings Call 4 Recode.net, [Voice tech like Alexa and Siri hasn’t found its true calling yet: Inside the voice assistant ‘revolution’](https://www.recode.net/2018/11/12/17765390/voice-alexa-siri-assistant-amazon-echo-google-assistant)

Podcast

Episode 11: What Does the Future Sound Like?

Event

How Will Your Brand Take the Stage?
2018 in Review

As a marketer, you know it’s not just about the impression anymore. Research has shown that consumers crave real experiences and value brands who deliver those experiences. Enter: the Pandora LIVE series. Every year, Pandora hosts a full suite of experiential events in the hottest cities featuring the trendiest artists for the biggest fans in the country. These events are FREE to consumers, giving fans the chance to see the biggest names in music in an intimate setting—all made possible by our sponsors. For brands like you, this provides the perfect opportunity to not just give consumers the experiences they crave, but elevate the night via custom, engaging onsite activations that create long-lasting connections with fans and drive brand sentiment. The Pandora LIVE series __attracted a whopping 32,904 fans and 50 artists at nine experiential events in 2018!__ ## Check it out: ![3807-Events Recap 2018 Collage R2](//images.ctfassets.net/nh8g790vi8yy/3ZxB7OR4nXOgnwuKF8FBMo/1a00ccd50d6712e96b71cfd951664680/3807-Events_Recap_2018_Collage_R2.png) And we plan on doin' it all again this year. __How will your brand take the stage?__ We're ready to build you a custom, unforgettable activation that wows your audience. [Contact us today!](https://www.pandoraforbrands.com/advertise) --- Sources: 1 Sponsorship Research International (SRi), Pandora El Pulso survey, June 2018 2 Sponsorship Research International (SRi), Pandora PCH survey, Sep 2018

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Article

Getting Personal: Device-Level Targeting in the Connected Home

With over 715M Connected Home Devices last year in the U.S.,1 we all know the importance of reaching this connected, always-on audience. In fact, Pandora’s Connected Home audience is our 2nd largest platform with over 14M Monthly uniques.2 In response to the rapid growth of connected devices, voice is also on the rise. Listening to Pandora through voice activated devices is up 35% YOY,3 and while forecasts for voice commerce vary, those that are most optimistic suggest voice commerce on Alexa could drive $5 billion in revenue for Amazon by 2020.4 ![3909 Device-level Targeting - R1 Connected Home Mock](//images.ctfassets.net/nh8g790vi8yy/26FmnMhvuQT1caOmumfnW4/df0d16c609e47af51baa2b1e707527ea/3909_Device-level_Targeting_-_R1_Connected_Home_Mock.jpg) This means that it’s time to take Connected Home segmenting to the next level. While advertising via Connected Home devices is proving extremely successful, what if you could get down to a device-specific level as well? Think—a brand looking to promote voice commerce can address audiences connecting from just Voice Activated Devices, or an Entertainment brand looking to drive tune-in can reach those on Smart TV’s and Set Top Boxes. This would ensure you were reaching the right person at exactly the right time. Pandora’s new Device-Level targeting makes this dream a reality. The recently launched capability packs a one-two punch—the ability to maintain scale while getting more personal with smaller Connected Home sub-categories that meet niche audience needs. __Benefits include:__ * Reaching devices that are the foundation for the rise of voice-commerce and voice-first interactions with brands * Eliminating waste and getting that much closer to the point of purchase or tune-in moment * Aligning with consumers during contextually relevant moments ### Drive Bottom-of-Funnel Action Pandora has the widest variety of device-level segments on Connected Home. With approximately 2,000+ Connected Home integrations, you are able to optimize engagement with voice apps and drive towards desired outcomes by precisely reaching devices that match your specific use case. ![3909 Device-level Targeting - R1 Pullquote](//images.ctfassets.net/nh8g790vi8yy/2FqMlTNwecRQfl92E2QAFz/c3e0ed4c3e604b1b09ed3a1857f6e681/3909_Device-level_Targeting_-_R1_Pullquote.jpg) As time spent with home devices continues to grow, it’s more important than ever for brands to hone creative messaging and call to actions to resonate with the device they are showing up on. We can help. Have more questions? Ready to get started? Get the conversation going by [reaching out to us today](https://www.pandoraforbrands.com/advertise?leadattribute=BL-2016-08-1047-Standard). ---------------- 1 Source: U.S. Consumer Technology Association Sales & Forecasts 2013-2018. U.S. Consumer Technology Association Historical Sales Data. January 2018. 2 Internal Pandora Metrics, December 2018 3 Pandora Q3 2018 Earnings Call 4 Recode.net, [Voice tech like Alexa and Siri hasn’t found its true calling yet: Inside the voice assistant ‘revolution’](https://www.recode.net/2018/11/12/17765390/voice-alexa-siri-assistant-amazon-echo-google-assistant)

Podcast

Episode 11: What Does the Future Sound Like?

Event

How Will Your Brand Take the Stage?
2018 in Review

As a marketer, you know it’s not just about the impression anymore. Research has shown that consumers crave real experiences and value brands who deliver those experiences. Enter: the Pandora LIVE series. Every year, Pandora hosts a full suite of experiential events in the hottest cities featuring the trendiest artists for the biggest fans in the country. These events are FREE to consumers, giving fans the chance to see the biggest names in music in an intimate setting—all made possible by our sponsors. For brands like you, this provides the perfect opportunity to not just give consumers the experiences they crave, but elevate the night via custom, engaging onsite activations that create long-lasting connections with fans and drive brand sentiment. The Pandora LIVE series __attracted a whopping 32,904 fans and 50 artists at nine experiential events in 2018!__ ## Check it out: ![3807-Events Recap 2018 Collage R2](//images.ctfassets.net/nh8g790vi8yy/3ZxB7OR4nXOgnwuKF8FBMo/1a00ccd50d6712e96b71cfd951664680/3807-Events_Recap_2018_Collage_R2.png) And we plan on doin' it all again this year. __How will your brand take the stage?__ We're ready to build you a custom, unforgettable activation that wows your audience. [Contact us today!](https://www.pandoraforbrands.com/advertise) --- Sources: 1 Sponsorship Research International (SRi), Pandora El Pulso survey, June 2018 2 Sponsorship Research International (SRi), Pandora PCH survey, Sep 2018

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