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event

Pandora LIVE: Trap Karaoke

To kick off to the biggest week in music, Pandora provided over 1,000 Hip-Hop and R&B fans with an interactive live music event at Exchange LA. At this special event, we partnered with user-generated concert series, [TRAP Karaoke](https://trapkaraoke.com/) where fans took to the stage for their own live performances alongside [Flipp Dinero](https://www.pandora.com/artist/flipp-dinero/ARZwjhtw6Xd7zjc), [City Girls](https://www.pandora.com/artist/city-girls/ARq92XKJccv2ftK), [Ty Dolla $ign](https://www.pandora.com/artist/ty-dolla-sign/ARZl2pmprz6n939), [The-Dream](https://www.pandora.com/artist/the-dream-r-and-b/ARkrX7tqz2Xcrww), and [Soulja Boy](https://www.pandora.com/artist/soulja-boy/AR5nqnwVmrZVV2q)! ## Sponsors in the Spotlight Our sponsors were integral to this unforgettable event experience and contributed to the excitement of the night by providing fun and unique offerings. __Boost Mobile__ gave away branded phone chargers that allowed fans to capture amazing moments all night long. They also hosted a photo moment + sweepstakes where fans could flip a switch for a chance to win a variety of exciting prizes (including meet and greets with Flipp Dinero, a free year of Boost Mobile service, and a chance to flip a giant Boost switch onstage to start the show.) __Reese’s Puffs__ distributed branded PopSockets to fans, which were an absolute hit with everyone. Fans were also able to take photos in front of a colorful graffiti backdrop plus create their own uniquely designed hats at the Pandora branded black light hat dipping station. Who wouldn’t want to be a part of sharing a live experience with their favorite artists AND engaging with cool brand activations...for FREE? Now is your time to shine. How will your brand take the stage? Find out more about our experiential event offerings [here](https://www.pandoraforbrands.com/solution/experiential-sizzle). ![3813 TrapKaraoke postEvent r1 photos](//images.ctfassets.net/nh8g790vi8yy/6Cn6MHaDiAEcnfRBGI109b/fa88d8eb56e89b67090470cceeffec1a/3813_TrapKaraoke_postEvent_r1_photos.jpg)

podcast

Episode 14: Unlocking the Influential Power of Black Consumers

African Americans are a major force in every aspect of American culture, from music to sports, to politics and entertainment. Not only that, but this community also represents $1.2 trillion dollars in spending power annually. We sat down with the co-CEO, McGhee Osse, and Creative Director, Lewis Williams, at the leading multicultural agency, Burrell Communications, to discuss this powerful audience and what it takes to connect with the African American consumer.

Your Audience Is Listening

Connect with an engaged network of over 120M* listeners through their love of music.

event

Pandora LIVE: Trap Karaoke

To kick off to the biggest week in music, Pandora provided over 1,000 Hip-Hop and R&B fans with an interactive live music event at Exchange LA. At this special event, we partnered with user-generated concert series, [TRAP Karaoke](https://trapkaraoke.com/) where fans took to the stage for their own live performances alongside [Flipp Dinero](https://www.pandora.com/artist/flipp-dinero/ARZwjhtw6Xd7zjc), [City Girls](https://www.pandora.com/artist/city-girls/ARq92XKJccv2ftK), [Ty Dolla $ign](https://www.pandora.com/artist/ty-dolla-sign/ARZl2pmprz6n939), [The-Dream](https://www.pandora.com/artist/the-dream-r-and-b/ARkrX7tqz2Xcrww), and [Soulja Boy](https://www.pandora.com/artist/soulja-boy/AR5nqnwVmrZVV2q)! ## Sponsors in the Spotlight Our sponsors were integral to this unforgettable event experience and contributed to the excitement of the night by providing fun and unique offerings. __Boost Mobile__ gave away branded phone chargers that allowed fans to capture amazing moments all night long. They also hosted a photo moment + sweepstakes where fans could flip a switch for a chance to win a variety of exciting prizes (including meet and greets with Flipp Dinero, a free year of Boost Mobile service, and a chance to flip a giant Boost switch onstage to start the show.) __Reese’s Puffs__ distributed branded PopSockets to fans, which were an absolute hit with everyone. Fans were also able to take photos in front of a colorful graffiti backdrop plus create their own uniquely designed hats at the Pandora branded black light hat dipping station. Who wouldn’t want to be a part of sharing a live experience with their favorite artists AND engaging with cool brand activations...for FREE? Now is your time to shine. How will your brand take the stage? Find out more about our experiential event offerings [here](https://www.pandoraforbrands.com/solution/experiential-sizzle). ![3813 TrapKaraoke postEvent r1 photos](//images.ctfassets.net/nh8g790vi8yy/6Cn6MHaDiAEcnfRBGI109b/fa88d8eb56e89b67090470cceeffec1a/3813_TrapKaraoke_postEvent_r1_photos.jpg)

podcast

Episode 14: Unlocking the Influential Power of Black Consumers

African Americans are a major force in every aspect of American culture, from music to sports, to politics and entertainment. Not only that, but this community also represents $1.2 trillion dollars in spending power annually. We sat down with the co-CEO, McGhee Osse, and Creative Director, Lewis Williams, at the leading multicultural agency, Burrell Communications, to discuss this powerful audience and what it takes to connect with the African American consumer.

#1 US Music Streaming Service*

No matter who you are, we all have one thing in common: an inherent desire for music. At home, in the car, or on the go, we take audio with us everywhere.

Capture the attention of your audience with a best-in-class product suite and advanced targeting capabilities. Our quality, brand-safe environment delivers ads to listeners when they’re ready to engage, allowing you to build personalized connections at scale.
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Reach Your Targets on Desktop & Mobile

Hyper-personalize your audio messages by leveraging rich listener data in real time. Intelligent ad technology optimizes various triggers such as location, weather, and time of day to serve the right message to the right listener at the right time. This custom audio execution allows your creative to scale to hundreds, thousands, and even millions of variations.

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Unleash the Power of Music to Win Today’s Teens

Teens: Today’s Chief Household Influencers

While marketers have been preoccupied with satisfying the needs of millennials, another demographic group with enormous spending power and influence is nipping at their heels: teenagers.

For perspective, there are about 25 million teens in the United States. This group is also part of the larger Generation Z demographic—those born between 1996 and 2015.1

Who’s the boss in the household when it comes to purchasing? Well, the truth is probably not who you think it is. It’s teens. Known as the household’s chief influencers, teens’ status as digital natives gives them significant authority in household spending decisions across categories including food and beverages, household goods, electronics, and even the next family vacation.

We also know teens are an elusive demo that is hard to reach. They quickly shift brand loyalties and adopt new technologies, which often change their consumption habits. But the one constant is the passionate relationship teens have with music—it’s the soundtrack to their regularly changing lives.

That’s where we come in.

A way to a teen’s heart is through their ears

Music is the #1 passion point among teens with 95% of them spending over 34.5 hours per week listening to their favorite music. Nearly two-thirds of teens say listening to music is the top activity (62%) above other activities competing for their time and attention, including Video Gaming (39%), Watching Movies (35%), and even tuning into TV (25%).2

Music is a form of both self-discovery and self-expression. Teenagers of every generation have found the appeal in the emotional impact that music has on them. In a recent Pandora Teen User Study3, we asked teens to share with us the effect of music has on them:

4056 TeenBlog percentages

Streaming is the #1 source for new music discovery

And while youth audiences listen to music through a variety of platforms, teens are investing the most time on streaming services to listen and discover new music. In fact, two-thirds of teens say streaming services make it super easy to find new artists and music, making it their #1 source for new music discovery.2

A winning combination to reach teens: Pandora + SoundCloud

Pandora + SoundCloud together is the top music streaming destination among teens, helping them to discover the latest and greatest in today’s new artists and music.

4056 TeenBlog piechart

Combining this with our 90% addressable audience, Pandora + SoundCloud is the best way to reach influential teens at scale. #YourAudienceIsListening and if you play it right, you can inspire lifelong customer loyalty—which is why it’s crucial to reach them now.

Learn more about our Audience Solutions and how #YourAudienceIsListening here.


1 eMarketer, Who’s the Boss? Teens Influence on Household Spending, 2018
2 2018 Nielsen 360 Music Report
3 Pandora Teen User Study, P13-17
4 (Image) comScore, Mobile Metrix, P13-17, January 2018

podcast

Episode 13: The Power of Firsts: An Interview with SoundCloud CEO Kerry Trainor

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*Source: comScore December 2018, Total Audience (A13+ on Mobile)