Group 35 Copy 2 Created with Sketch.
event

Pandora LIVE: Trap Karaoke

To kick off to the biggest week in music, Pandora provided over 1,000 Hip-Hop and R&B fans with an interactive live music event at Exchange LA. At this special event, we partnered with user-generated concert series, [TRAP Karaoke](https://trapkaraoke.com/) where fans took to the stage for their own live performances alongside [Flipp Dinero](https://www.pandora.com/artist/flipp-dinero/ARZwjhtw6Xd7zjc), [City Girls](https://www.pandora.com/artist/city-girls/ARq92XKJccv2ftK), [Ty Dolla $ign](https://www.pandora.com/artist/ty-dolla-sign/ARZl2pmprz6n939), [The-Dream](https://www.pandora.com/artist/the-dream-r-and-b/ARkrX7tqz2Xcrww), and [Soulja Boy](https://www.pandora.com/artist/soulja-boy/AR5nqnwVmrZVV2q)! ## Sponsors in the Spotlight Our sponsors were integral to this unforgettable event experience and contributed to the excitement of the night by providing fun and unique offerings. __Boost Mobile__ gave away branded phone chargers that allowed fans to capture amazing moments all night long. They also hosted a photo moment + sweepstakes where fans could flip a switch for a chance to win a variety of exciting prizes (including meet and greets with Flipp Dinero, a free year of Boost Mobile service, and a chance to flip a giant Boost switch onstage to start the show.) __Reese’s Puffs__ distributed branded PopSockets to fans, which were an absolute hit with everyone. Fans were also able to take photos in front of a colorful graffiti backdrop plus create their own uniquely designed hats at the Pandora branded black light hat dipping station. Who wouldn’t want to be a part of sharing a live experience with their favorite artists AND engaging with cool brand activations...for FREE? Now is your time to shine. How will your brand take the stage? Find out more about our experiential event offerings [here](https://www.pandoraforbrands.com/solution/experiential-sizzle). ![3813 TrapKaraoke postEvent r1 photos](//images.ctfassets.net/nh8g790vi8yy/6Cn6MHaDiAEcnfRBGI109b/fa88d8eb56e89b67090470cceeffec1a/3813_TrapKaraoke_postEvent_r1_photos.jpg)

article

Getting Started With Pandora

Launching a digital audio campaign with Pandora is easy! Whether you’re trying to grow brand awareness or drive store traffic, our dedicated team is here to understand your goals and make sure you nail it. To help you get started, here’s a cheat sheet for some of our most frequently asked questions. # FAQs __Q: How much does it cost to advertise on Pandora?__ A: We can accommodate budgets of all sizes. Our minimum spend to work with a dedicated Sales representative is $5,000; our managed service provides custom solutions to meet your unique business objectives and budget parameters. However, if you are unable to meet the minimum, we have a self-serve solution with [Audio Go.](https://www.audiogo.com/pandora) With a minimum spend of $250, you can access Pandora’s premium inventory as well as other audio publisher’s inventory. __Q: What’s the biggest difference between buying digital audio vs. radio?__ A: Digital audio is structured on a per impression basis—a 1:1 relationship with the listener. Our listeners are logged in 100% of the time, so we know precisely who is being targeted and receiving ads. Alternatively, when you buy traditional radio spots, you must buy the station’s total audience during specific dayparts regardless of your target. There’s no way to guarantee who is actually listening and who has tuned out during a commercial break. __To illustrate:__ Let’s say you want to reach women 18-34 who live in Palm Beach, Florida. Using digital audio, you can buy that exact audience and feel confident that no impressions (or $$) are being wasted. Using traditional radio, it’s more of a guessing game—you would need to buy multiple stations in the Miami DMA or MSA and select radio formats you presume are geared towards women within that age range. You would be paying for listeners outside of your target area of Palm Beach who live in other counties within the DMA or MSA, as well as listeners who are not women 18-34. __Q: Can I reach my local audience on Pandora + SoundCloud?__ A: Yes! We have 118M1 monthly unique visitors, which means we can deliver local audiences at scale. In fact, we are #1 in 86 markets and larger than all broadcast radio formats, A18+2. We have precision targeting capabilities and can reach your most likely customers segmented by age, gender, geo, plus lots more. Got questions about a specific market? No problem, we’ve got you covered! We can tell you how many people you’ll reach in your desired DMA, MSA, or county. For more targeting talk, take a read through [Your Audience Is Listening: Connect on Pandora.](https://www.pandoraforbrands.com/article/smb-audience-solutions) __Q: How do I know the right product/s for my brand?__ A: Our in-house experts will craft a custom proposal with recommendations based on your objectives and unique business needs. However, our most popular product is in fact our Audio Everywhere product. Audio Everywhere is a cross-platform solution in which your :10, :15, or :30 creative spot runs within music or podcast content, and is also amplified with visual presence across mobile, tablet and web. The ability to reach customers across all devices allows you to connect with your audience in meaningful moments throughout the day: in-car, at home, with friends, and more. We also have a variety of other digital and video solutions that can help you achieve your goals. Check out our media kit for the most current product roster: [download the media kit.](https://www.pandoraforbrands.com/media-kit) __Q: Do I need to have an audio spot to advertise on Pandora + SoundCloud?__ A: No, you don’t. Phew! Creative services are available to our advertising partners. Our creative team can develop an audio spot customized for your brand and tailor-made to fit your objectives. __I have a radio spot already produced, should I use that?__ A: Of course, you can definitely use pre-existing audio spots. But remember, a digital audio environment is a different environment than that of radio (think: earbuds and at home vs. car). Make sure your spot has the appropriate tone and volume for those settings. __Q: Do I get any post-campaign reporting?__ A: Oh yes, you do! Unlike radio, we will provide you with a reporting package that includes impressions, reach, and frequency at the end of the campaign so you know exactly how your campaign performed. Interested to learn more about measurement? [Check out: Let’s Talk Measurement: Set Your Brand Up for Success.](https://www.pandoraforbrands.com/article/measurement-set-your-brand-up-for-success) Ready to get started? Awesome, we’re here for ya! Reach out to one of our Sales reps today: [Let's Connect.](https://www.pandoraforbrands.com/advertise) ___ __1__ comScore Media Metrix, May 2019 P13+ Pandora Audience Exchange __2__ Simmons Research Fall 2018

article

Now Playing: The Power of the Asian American Audience

It may be Asian American & Pacific Islander Heritage Month, but for us, it’s not about just one month of recognition. Asian Americans are making their mark on the U.S. mainstream year-round. From the box-office success of “Crazy Rich Asians,” to flourishing K-pop music trends, this group is stealing the spotlight and demanding attention from advertisers. According to Nielsen, Asian Americans control a whopping $1 trillion in spending power.1 They spend 22% more on online purchases than their general market counterparts,2 so it’s no surprise that they are also 38% more likely than other consumers to rely on online ads for information. Both powerful reasons why you need to start engaging your Asian American audience now. To help you get started, we curated a list of the top things you need to know about Asian American consumers. ## Five things you need to know about yourAsian American audience __1. Growing and Diverse:__ Asian Americans are the fastest growing ethnic segment in the U.S., growing at a rate of 72% between 2000 and 2015 and reaching over 20 million people. This group is predicted to become the largest immigrant group by 2055,2 with immigration and representation from more than 19 groups of origin. Nearly half (46%) of U.S. Asians live in the West, with about one-third (31%) in California alone.3 California is also the state with the highest Asian American buying power where they control over $340 billion.4 __2. Culturally Connected:__ Asian Americans are connected to their culture with 72% saying that their ethnicity is important to defining who they are.5 While there is much debate about the existence of a collective Asian American identity, this group shares common values and beliefs. On Pandora, Asian Americans rank food, traditions, family values, language, and music as their top cultural connectors as they provide a direct link to their heritage. __3. Language Agnostic:__ While 56% feel that language is another important way to connect with their culture,4 this group is highly proficient in English. In fact, 95% of Asian Americans under the age of 35 speak English well, very well, or exclusively, and even those over 35 years old speak English at a rate of 80%.1 __4. Highly Educated & Affluent:__ Asian Americans differ in their levels of income and education attainment, but as a collective, this segment is highly educated and affluent. With a college enrollment rate of 94%, their level of education exceeds that of any other multicultural segment.1 Over half (52%) of those age 25+ have a bachelor’s degree or higher level of education, compared to just 31% of all Americans 25+.1 Higher education leads to a higher mean individual income- $42K vs. $33k for the total U.S.1 And on Pandora, this segment is 71% more likely than other listeners to make over $100K.6 __5. Connected & In Control:__ Asian Americans are the most digitally connected. In fact, 99% of Asian American households have internet access, compared to 93% of the total population.1 This audience has a strong appetite and appreciation for the latest in tech, with 61% saying they prefer products that offer the latest in new technology.1 The zeitgeist shift in society with digital and technology is here, and brands are already reflecting this in the advertising world—digital advertising is predicted to reach $129 billion by 2021, accounting for the majority (51%) of total U.S ad spending.7 And it is because of this that brands need to be connecting with the most digitally enabled consumers – Asian Americans. ![4087 AAPI-blog callout2](//images.ctfassets.net/nh8g790vi8yy/6JEpIAoFZZ236sJ6R8YVRU/0a53d07ce6d4f86e0c13c606855a3460/4087_AAPI-blog_callout2.jpg) ## Now, make an impact Because of their growing population and income power, this digitally fluent and tech-adopting audience is essential to reach for any brand’s growth strategy. When advertising to this audience: - Look to represent the many facets of the community and show the diverse faces of Asian Americans in the U.S. - Invest in research to understand this audience without stopping at one country of origin or generation. Understand their history and experiences in the U.S. and the role your brand plays in their lives. - Tap into this segment’s shared cultural connection, but leverage advanced targeting approaches to communicate in a more nuanced and relevant way. - Don’t let language nuances keep you from speaking to this audience. English is the shared language among Asian American consumers and can be an effective way to connect with them. - Shift your strategy to be digitally-focused. Because of their propensity to shop online, your brand can make a huge impact by pushing your message digitally. ## Reach Asian Americans On Pandora Pandora is the effortless source of personalized music enjoyment and discovery for close to 5 million Asian American listeners across the U.S. This audience spends an average of 16 hours a month on the platform, thumbing over 24 million songs and creating 2.5 million stations every month.6 Their engagement on Pandora allows us to identify listeners like them. We leverage data and insights from high-density Asian American zip-codes, coupled with engagement with Asian artists and genres to identify Asian American listeners on the platform. ![4087 AAPI-blog callout1](//images.ctfassets.net/nh8g790vi8yy/3chjVTKMIUvDAIygEPdCO4/b5621ce5c2adaeb6bc19781fd0017956/4087_AAPI-blog_callout1.jpg) ## Are you currently building your Multicultural strategy? __#YourAudienceIsListening.__ Learn more about our [audience solutions](https://www.pandoraforbrands.com/audience-solutions), or reach out to us [here](https://www.pandoraforbrands.com/advertise). And if you want to hear the sound of Asian American culture, check out [this](https://www.pandora.com/playlist/PL:844424985758993:1756780791) genre-spanning playlist of Asian Americans & Pacific Islanders artists. ___ __1__ Nielsen, The Asian American Consumer Journey, 2019 __2__ Nielsen, Asian Americans: Digital Lives & Growing Influence, May 2018 __3__ Pew Research Center, Key facts about Asian Americans, September 2017 __4__ Nielsen, The Asian American Consumer Journey, 2019 __5__ Pandora Soundboard, Culture Survey, January 2015 __6__ Pandora Internal Data __7__ eMarketer: The Digital Advertising Stats You Need 2018

Your Audience Is Listening

Connect with an engaged network of over 120M* listeners through their love of music.

event

Pandora LIVE: Trap Karaoke

To kick off to the biggest week in music, Pandora provided over 1,000 Hip-Hop and R&B fans with an interactive live music event at Exchange LA. At this special event, we partnered with user-generated concert series, [TRAP Karaoke](https://trapkaraoke.com/) where fans took to the stage for their own live performances alongside [Flipp Dinero](https://www.pandora.com/artist/flipp-dinero/ARZwjhtw6Xd7zjc), [City Girls](https://www.pandora.com/artist/city-girls/ARq92XKJccv2ftK), [Ty Dolla $ign](https://www.pandora.com/artist/ty-dolla-sign/ARZl2pmprz6n939), [The-Dream](https://www.pandora.com/artist/the-dream-r-and-b/ARkrX7tqz2Xcrww), and [Soulja Boy](https://www.pandora.com/artist/soulja-boy/AR5nqnwVmrZVV2q)! ## Sponsors in the Spotlight Our sponsors were integral to this unforgettable event experience and contributed to the excitement of the night by providing fun and unique offerings. __Boost Mobile__ gave away branded phone chargers that allowed fans to capture amazing moments all night long. They also hosted a photo moment + sweepstakes where fans could flip a switch for a chance to win a variety of exciting prizes (including meet and greets with Flipp Dinero, a free year of Boost Mobile service, and a chance to flip a giant Boost switch onstage to start the show.) __Reese’s Puffs__ distributed branded PopSockets to fans, which were an absolute hit with everyone. Fans were also able to take photos in front of a colorful graffiti backdrop plus create their own uniquely designed hats at the Pandora branded black light hat dipping station. Who wouldn’t want to be a part of sharing a live experience with their favorite artists AND engaging with cool brand activations...for FREE? Now is your time to shine. How will your brand take the stage? Find out more about our experiential event offerings [here](https://www.pandoraforbrands.com/solution/experiential-sizzle). ![3813 TrapKaraoke postEvent r1 photos](//images.ctfassets.net/nh8g790vi8yy/6Cn6MHaDiAEcnfRBGI109b/fa88d8eb56e89b67090470cceeffec1a/3813_TrapKaraoke_postEvent_r1_photos.jpg)

article

Getting Started With Pandora

Launching a digital audio campaign with Pandora is easy! Whether you’re trying to grow brand awareness or drive store traffic, our dedicated team is here to understand your goals and make sure you nail it. To help you get started, here’s a cheat sheet for some of our most frequently asked questions. # FAQs __Q: How much does it cost to advertise on Pandora?__ A: We can accommodate budgets of all sizes. Our minimum spend to work with a dedicated Sales representative is $5,000; our managed service provides custom solutions to meet your unique business objectives and budget parameters. However, if you are unable to meet the minimum, we have a self-serve solution with [Audio Go.](https://www.audiogo.com/pandora) With a minimum spend of $250, you can access Pandora’s premium inventory as well as other audio publisher’s inventory. __Q: What’s the biggest difference between buying digital audio vs. radio?__ A: Digital audio is structured on a per impression basis—a 1:1 relationship with the listener. Our listeners are logged in 100% of the time, so we know precisely who is being targeted and receiving ads. Alternatively, when you buy traditional radio spots, you must buy the station’s total audience during specific dayparts regardless of your target. There’s no way to guarantee who is actually listening and who has tuned out during a commercial break. __To illustrate:__ Let’s say you want to reach women 18-34 who live in Palm Beach, Florida. Using digital audio, you can buy that exact audience and feel confident that no impressions (or $$) are being wasted. Using traditional radio, it’s more of a guessing game—you would need to buy multiple stations in the Miami DMA or MSA and select radio formats you presume are geared towards women within that age range. You would be paying for listeners outside of your target area of Palm Beach who live in other counties within the DMA or MSA, as well as listeners who are not women 18-34. __Q: Can I reach my local audience on Pandora + SoundCloud?__ A: Yes! We have 118M1 monthly unique visitors, which means we can deliver local audiences at scale. In fact, we are #1 in 86 markets and larger than all broadcast radio formats, A18+2. We have precision targeting capabilities and can reach your most likely customers segmented by age, gender, geo, plus lots more. Got questions about a specific market? No problem, we’ve got you covered! We can tell you how many people you’ll reach in your desired DMA, MSA, or county. For more targeting talk, take a read through [Your Audience Is Listening: Connect on Pandora.](https://www.pandoraforbrands.com/article/smb-audience-solutions) __Q: How do I know the right product/s for my brand?__ A: Our in-house experts will craft a custom proposal with recommendations based on your objectives and unique business needs. However, our most popular product is in fact our Audio Everywhere product. Audio Everywhere is a cross-platform solution in which your :10, :15, or :30 creative spot runs within music or podcast content, and is also amplified with visual presence across mobile, tablet and web. The ability to reach customers across all devices allows you to connect with your audience in meaningful moments throughout the day: in-car, at home, with friends, and more. We also have a variety of other digital and video solutions that can help you achieve your goals. Check out our media kit for the most current product roster: [download the media kit.](https://www.pandoraforbrands.com/media-kit) __Q: Do I need to have an audio spot to advertise on Pandora + SoundCloud?__ A: No, you don’t. Phew! Creative services are available to our advertising partners. Our creative team can develop an audio spot customized for your brand and tailor-made to fit your objectives. __I have a radio spot already produced, should I use that?__ A: Of course, you can definitely use pre-existing audio spots. But remember, a digital audio environment is a different environment than that of radio (think: earbuds and at home vs. car). Make sure your spot has the appropriate tone and volume for those settings. __Q: Do I get any post-campaign reporting?__ A: Oh yes, you do! Unlike radio, we will provide you with a reporting package that includes impressions, reach, and frequency at the end of the campaign so you know exactly how your campaign performed. Interested to learn more about measurement? [Check out: Let’s Talk Measurement: Set Your Brand Up for Success.](https://www.pandoraforbrands.com/article/measurement-set-your-brand-up-for-success) Ready to get started? Awesome, we’re here for ya! Reach out to one of our Sales reps today: [Let's Connect.](https://www.pandoraforbrands.com/advertise) ___ __1__ comScore Media Metrix, May 2019 P13+ Pandora Audience Exchange __2__ Simmons Research Fall 2018

article

Now Playing: The Power of the Asian American Audience

It may be Asian American & Pacific Islander Heritage Month, but for us, it’s not about just one month of recognition. Asian Americans are making their mark on the U.S. mainstream year-round. From the box-office success of “Crazy Rich Asians,” to flourishing K-pop music trends, this group is stealing the spotlight and demanding attention from advertisers. According to Nielsen, Asian Americans control a whopping $1 trillion in spending power.1 They spend 22% more on online purchases than their general market counterparts,2 so it’s no surprise that they are also 38% more likely than other consumers to rely on online ads for information. Both powerful reasons why you need to start engaging your Asian American audience now. To help you get started, we curated a list of the top things you need to know about Asian American consumers. ## Five things you need to know about yourAsian American audience __1. Growing and Diverse:__ Asian Americans are the fastest growing ethnic segment in the U.S., growing at a rate of 72% between 2000 and 2015 and reaching over 20 million people. This group is predicted to become the largest immigrant group by 2055,2 with immigration and representation from more than 19 groups of origin. Nearly half (46%) of U.S. Asians live in the West, with about one-third (31%) in California alone.3 California is also the state with the highest Asian American buying power where they control over $340 billion.4 __2. Culturally Connected:__ Asian Americans are connected to their culture with 72% saying that their ethnicity is important to defining who they are.5 While there is much debate about the existence of a collective Asian American identity, this group shares common values and beliefs. On Pandora, Asian Americans rank food, traditions, family values, language, and music as their top cultural connectors as they provide a direct link to their heritage. __3. Language Agnostic:__ While 56% feel that language is another important way to connect with their culture,4 this group is highly proficient in English. In fact, 95% of Asian Americans under the age of 35 speak English well, very well, or exclusively, and even those over 35 years old speak English at a rate of 80%.1 __4. Highly Educated & Affluent:__ Asian Americans differ in their levels of income and education attainment, but as a collective, this segment is highly educated and affluent. With a college enrollment rate of 94%, their level of education exceeds that of any other multicultural segment.1 Over half (52%) of those age 25+ have a bachelor’s degree or higher level of education, compared to just 31% of all Americans 25+.1 Higher education leads to a higher mean individual income- $42K vs. $33k for the total U.S.1 And on Pandora, this segment is 71% more likely than other listeners to make over $100K.6 __5. Connected & In Control:__ Asian Americans are the most digitally connected. In fact, 99% of Asian American households have internet access, compared to 93% of the total population.1 This audience has a strong appetite and appreciation for the latest in tech, with 61% saying they prefer products that offer the latest in new technology.1 The zeitgeist shift in society with digital and technology is here, and brands are already reflecting this in the advertising world—digital advertising is predicted to reach $129 billion by 2021, accounting for the majority (51%) of total U.S ad spending.7 And it is because of this that brands need to be connecting with the most digitally enabled consumers – Asian Americans. ![4087 AAPI-blog callout2](//images.ctfassets.net/nh8g790vi8yy/6JEpIAoFZZ236sJ6R8YVRU/0a53d07ce6d4f86e0c13c606855a3460/4087_AAPI-blog_callout2.jpg) ## Now, make an impact Because of their growing population and income power, this digitally fluent and tech-adopting audience is essential to reach for any brand’s growth strategy. When advertising to this audience: - Look to represent the many facets of the community and show the diverse faces of Asian Americans in the U.S. - Invest in research to understand this audience without stopping at one country of origin or generation. Understand their history and experiences in the U.S. and the role your brand plays in their lives. - Tap into this segment’s shared cultural connection, but leverage advanced targeting approaches to communicate in a more nuanced and relevant way. - Don’t let language nuances keep you from speaking to this audience. English is the shared language among Asian American consumers and can be an effective way to connect with them. - Shift your strategy to be digitally-focused. Because of their propensity to shop online, your brand can make a huge impact by pushing your message digitally. ## Reach Asian Americans On Pandora Pandora is the effortless source of personalized music enjoyment and discovery for close to 5 million Asian American listeners across the U.S. This audience spends an average of 16 hours a month on the platform, thumbing over 24 million songs and creating 2.5 million stations every month.6 Their engagement on Pandora allows us to identify listeners like them. We leverage data and insights from high-density Asian American zip-codes, coupled with engagement with Asian artists and genres to identify Asian American listeners on the platform. ![4087 AAPI-blog callout1](//images.ctfassets.net/nh8g790vi8yy/3chjVTKMIUvDAIygEPdCO4/b5621ce5c2adaeb6bc19781fd0017956/4087_AAPI-blog_callout1.jpg) ## Are you currently building your Multicultural strategy? __#YourAudienceIsListening.__ Learn more about our [audience solutions](https://www.pandoraforbrands.com/audience-solutions), or reach out to us [here](https://www.pandoraforbrands.com/advertise). And if you want to hear the sound of Asian American culture, check out [this](https://www.pandora.com/playlist/PL:844424985758993:1756780791) genre-spanning playlist of Asian Americans & Pacific Islanders artists. ___ __1__ Nielsen, The Asian American Consumer Journey, 2019 __2__ Nielsen, Asian Americans: Digital Lives & Growing Influence, May 2018 __3__ Pew Research Center, Key facts about Asian Americans, September 2017 __4__ Nielsen, The Asian American Consumer Journey, 2019 __5__ Pandora Soundboard, Culture Survey, January 2015 __6__ Pandora Internal Data __7__ eMarketer: The Digital Advertising Stats You Need 2018

#1 US Music Streaming Service*

No matter who you are, we all have one thing in common: an inherent desire for music. At home, in the car, or on the go, we take audio with us everywhere.

Capture the attention of your audience with a best-in-class product suite and advanced targeting capabilities. Our quality, brand-safe environment delivers ads to listeners when they’re ready to engage, allowing you to build personalized connections at scale.
Featured Product | Dynamic Audio

Reach Your Targets on Desktop & Mobile

Hyper-personalize your audio messages by leveraging rich listener data in real time. Intelligent ad technology optimizes various triggers such as location, weather, and time of day to serve the right message to the right listener at the right time. This custom audio execution allows your creative to scale to hundreds, thousands, and even millions of variations.

article

Unleash the Power of Music to Win Today’s Teens

Teens: Today’s Chief Household Influencers

While marketers have been preoccupied with satisfying the needs of millennials, another demographic group with enormous spending power and influence is nipping at their heels: teenagers.

For perspective, there are about 25 million teens in the United States. This group is also part of the larger Generation Z demographic—those born between 1996 and 2015.1

Who’s the boss in the household when it comes to purchasing? Well, the truth is probably not who you think it is. It’s teens. Known as the household’s chief influencers, teens’ status as digital natives gives them significant authority in household spending decisions across categories including food and beverages, household goods, electronics, and even the next family vacation.

We also know teens are an elusive demo that is hard to reach. They quickly shift brand loyalties and adopt new technologies, which often change their consumption habits. But the one constant is the passionate relationship teens have with music—it’s the soundtrack to their regularly changing lives.

That’s where we come in.

A way to a teen’s heart is through their ears

Music is the #1 passion point among teens with 95% of them spending over 34.5 hours per week listening to their favorite music. Nearly two-thirds of teens say listening to music is the top activity (62%) above other activities competing for their time and attention, including Video Gaming (39%), Watching Movies (35%), and even tuning into TV (25%).2

Music is a form of both self-discovery and self-expression. Teenagers of every generation have found the appeal in the emotional impact that music has on them. In a recent Pandora Teen User Study3, we asked teens to share with us the effect of music has on them:

4056 TeenBlog percentages

Streaming is the #1 source for new music discovery

And while youth audiences listen to music through a variety of platforms, teens are investing the most time on streaming services to listen and discover new music. In fact, two-thirds of teens say streaming services make it super easy to find new artists and music, making it their #1 source for new music discovery.2

A winning combination to reach teens: Pandora + SoundCloud

Pandora + SoundCloud together is the top music streaming destination among teens, helping them to discover the latest and greatest in today’s new artists and music.

4056 TeenBlog piechart

Combining this with our 90% addressable audience, Pandora + SoundCloud is the best way to reach influential teens at scale. #YourAudienceIsListening and if you play it right, you can inspire lifelong customer loyalty—which is why it’s crucial to reach them now.

Learn more about our Audience Solutions and how #YourAudienceIsListening here.


1 eMarketer, Who’s the Boss? Teens Influence on Household Spending, 2018
2 2018 Nielsen 360 Music Report
3 Pandora Teen User Study, P13-17
4 (Image) comScore, Mobile Metrix, P13-17, January 2018

podcast

Episode 13: The Power of Firsts: An Interview with SoundCloud CEO Kerry Trainor

Advertise With Us

Get in touch

*Source: comScore December 2018, Total Audience (A13+ on Mobile)