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What Does the Future Sound Like?

We are witnessing a massive technological shift. A new age of connectivity. A digital revolution. And sound is in the forefront. Listen to predictions from top industry leaders.

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event

Pandora LIVE: Trap Karaoke

To kick off to the biggest week in music, Pandora provided over 1,000 Hip-Hop and R&B fans with an interactive live music event at Exchange LA. At this special event, we partnered with user-generated concert series, [TRAP Karaoke](https://trapkaraoke.com/) where fans took to the stage for their own live performances alongside [Flipp Dinero](https://www.pandora.com/artist/flipp-dinero/ARZwjhtw6Xd7zjc), [City Girls](https://www.pandora.com/artist/city-girls/ARq92XKJccv2ftK), [Ty Dolla $ign](https://www.pandora.com/artist/ty-dolla-sign/ARZl2pmprz6n939), [The-Dream](https://www.pandora.com/artist/the-dream-r-and-b/ARkrX7tqz2Xcrww), and [Soulja Boy](https://www.pandora.com/artist/soulja-boy/AR5nqnwVmrZVV2q)! ## Sponsors in the Spotlight Our sponsors were integral to this unforgettable event experience and contributed to the excitement of the night by providing fun and unique offerings. __Boost Mobile__ gave away branded phone chargers that allowed fans to capture amazing moments all night long. They also hosted a photo moment + sweepstakes where fans could flip a switch for a chance to win a variety of exciting prizes (including meet and greets with Flipp Dinero, a free year of Boost Mobile service, and a chance to flip a giant Boost switch onstage to start the show.) __Reese’s Puffs__ distributed branded PopSockets to fans, which were an absolute hit with everyone. Fans were also able to take photos in front of a colorful graffiti backdrop plus create their own uniquely designed hats at the Pandora branded black light hat dipping station. Who wouldn’t want to be a part of sharing a live experience with their favorite artists AND engaging with cool brand activations...for FREE? Now is your time to shine. How will your brand take the stage? Find out more about our experiential event offerings [here](https://www.pandoraforbrands.com/solution/experiential-sizzle). ![3813 TrapKaraoke postEvent r1 photos](//images.ctfassets.net/nh8g790vi8yy/6Cn6MHaDiAEcnfRBGI109b/fa88d8eb56e89b67090470cceeffec1a/3813_TrapKaraoke_postEvent_r1_photos.jpg)

article

What Does the Future Sound Like?

We are witnessing a massive technological shift. A new age of connectivity. A digital revolution. AI is advancing faster than ever before, transforming our expectations of not just how we interact with technology, but how technology interacts with us. New devices allow us to access everything we need no matter where we are, by just simply asking a question. The culmination of everything we crave in today’s technology—convenience, speed, personalization, and mobility—all point to one major function: the ability to use our voice. As we watch this revolution unfold, the Power of Audio continues to reign supreme and stand the test of time. So, we know technology is rapidly changing, and we know audio is a primary driver of this change. We’re very excited about what’s to come, however, we couldn’t help but wonder: What Does the Future Sound Like? To answer, we tapped into the brilliant minds of some of the top marketers, innovators, and experts in the industry. __What Does the Future Sound Like? Turn Your Sound On to Find Out.__

article

Why It's the Best Time to Speak to Your Healthcare Consumers

# 2019 Insurance Plans Start January 1st New Year’s goals are in high gear and staying healthy should always be at the top of the list. In between those inspiring and motivating workout songs, speak to healthcare consumers on Pandora to show them the benefits of researching in-network doctors, hospitals, specialists, and pharmacists as well as the importance of scheduling preventive care visits. ![3726 Healthcare Blog + Infographic - R3 Healthcare Infographic - 1000x](//images.ctfassets.net/nh8g790vi8yy/4WHyQLV6VOidlr7nu5G3cU/234eed5e60d56e373776952497dd87aa/3726_Healthcare_Blog___Infographic_-_R3_Healthcare_Infographic_-_1000x.jpg)

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event

Pandora LIVE: Trap Karaoke

To kick off to the biggest week in music, Pandora provided over 1,000 Hip-Hop and R&B fans with an interactive live music event at Exchange LA. At this special event, we partnered with user-generated concert series, [TRAP Karaoke](https://trapkaraoke.com/) where fans took to the stage for their own live performances alongside [Flipp Dinero](https://www.pandora.com/artist/flipp-dinero/ARZwjhtw6Xd7zjc), [City Girls](https://www.pandora.com/artist/city-girls/ARq92XKJccv2ftK), [Ty Dolla $ign](https://www.pandora.com/artist/ty-dolla-sign/ARZl2pmprz6n939), [The-Dream](https://www.pandora.com/artist/the-dream-r-and-b/ARkrX7tqz2Xcrww), and [Soulja Boy](https://www.pandora.com/artist/soulja-boy/AR5nqnwVmrZVV2q)! ## Sponsors in the Spotlight Our sponsors were integral to this unforgettable event experience and contributed to the excitement of the night by providing fun and unique offerings. __Boost Mobile__ gave away branded phone chargers that allowed fans to capture amazing moments all night long. They also hosted a photo moment + sweepstakes where fans could flip a switch for a chance to win a variety of exciting prizes (including meet and greets with Flipp Dinero, a free year of Boost Mobile service, and a chance to flip a giant Boost switch onstage to start the show.) __Reese’s Puffs__ distributed branded PopSockets to fans, which were an absolute hit with everyone. Fans were also able to take photos in front of a colorful graffiti backdrop plus create their own uniquely designed hats at the Pandora branded black light hat dipping station. Who wouldn’t want to be a part of sharing a live experience with their favorite artists AND engaging with cool brand activations...for FREE? Now is your time to shine. How will your brand take the stage? Find out more about our experiential event offerings [here](https://www.pandoraforbrands.com/solution/experiential-sizzle). ![3813 TrapKaraoke postEvent r1 photos](//images.ctfassets.net/nh8g790vi8yy/6Cn6MHaDiAEcnfRBGI109b/fa88d8eb56e89b67090470cceeffec1a/3813_TrapKaraoke_postEvent_r1_photos.jpg)

article

What Does the Future Sound Like?

We are witnessing a massive technological shift. A new age of connectivity. A digital revolution. AI is advancing faster than ever before, transforming our expectations of not just how we interact with technology, but how technology interacts with us. New devices allow us to access everything we need no matter where we are, by just simply asking a question. The culmination of everything we crave in today’s technology—convenience, speed, personalization, and mobility—all point to one major function: the ability to use our voice. As we watch this revolution unfold, the Power of Audio continues to reign supreme and stand the test of time. So, we know technology is rapidly changing, and we know audio is a primary driver of this change. We’re very excited about what’s to come, however, we couldn’t help but wonder: What Does the Future Sound Like? To answer, we tapped into the brilliant minds of some of the top marketers, innovators, and experts in the industry. __What Does the Future Sound Like? Turn Your Sound On to Find Out.__

article

Why It's the Best Time to Speak to Your Healthcare Consumers

# 2019 Insurance Plans Start January 1st New Year’s goals are in high gear and staying healthy should always be at the top of the list. In between those inspiring and motivating workout songs, speak to healthcare consumers on Pandora to show them the benefits of researching in-network doctors, hospitals, specialists, and pharmacists as well as the importance of scheduling preventive care visits. ![3726 Healthcare Blog + Infographic - R3 Healthcare Infographic - 1000x](//images.ctfassets.net/nh8g790vi8yy/4WHyQLV6VOidlr7nu5G3cU/234eed5e60d56e373776952497dd87aa/3726_Healthcare_Blog___Infographic_-_R3_Healthcare_Infographic_-_1000x.jpg)

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Culture First, Powered by Audio

Leading with culture is essential in the multicultural world we live in. Audio is a powerful way to personalize a message to every consumer regardless of age, gender, race, or ethnicity. Culturally relevant ads strike a chord, with listeners responding positively to ads that leverage strong cultural cues. Ensure every impression makes an impression by leveraging these creative best practices. ## Multicultural Audio Creative Best Practices __Apply Cultural Context:__ Introduce culturally relevant themes and cues, while avoiding stereotypes. __Use Language Strategically:__ Address audiences across the language spectrum. __Address the Individual Listener:__ You’re reaching millions of people, one listener at a time. __Use a Conversational Tone:__ No need to shout - speak to the listener like you are talking to a friend. ![ANA MC, In-culture ads on Pandora](//images.ctfassets.net/nh8g790vi8yy/4AWRP8xzfqUeQMA266OqwQ/4ffe51bdb6a29854c04f3108b842c826/3607_ANArecap_r1_callout1.jpg) ## Audio Storytelling Tools As we continue to move into a voice-activated world, how we tell stories must evolve. Leverage these four tips to amplify your message. __Theater of the Mind:__ Paint a sonic picture with words and audio cues, letting listeners’ imaginations finish the story for you. __The Power of Words:__ Keep it simple and direct. Audio is so powerful you don’t need many words to create an impact. __Human Voice:__ Be relatable. A genuine voice gives your message a sense of authenticity – natural, trusted and culturally relevant. __The Power of Music:__ Music helps regulate emotions and connects audiences during relevant moments, making them more receptive to your message. Your consumers are listening, how will you connect with them? [![ANA MC - DGA Visual CTA](//images.ctfassets.net/nh8g790vi8yy/ww5f9PdZYs8aW6wMugu0i/7aafd48816ec54dcd3f3f4a54b1cba9d/3607_ANArecap_r1_btn_dga.png)](https://www.pandoraforbrands.com/article/culture-first-powered-by-audio?leadattribute=BL-2018-10-1566-2019DGA)

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Episode 9: Theater of the Mind

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