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The Six Dimensions of Sound

Dive into an immersive audio experience focused on the art and science of sound and the connections they inspire. Buds in. Sound on!

Launch the Experience
Featured article

Pandora LIVE:
Jonas Brothers

This year, to the excitement of fans everywhere, Kevin, Nick, and Joe Jonas have returned to music – and the stage. Between performances on their epic comeback and Happiness Begins arena world tour, the talented trio of brothers performed an exclusive concert at Pandora LIVE. The show drew massive crowds of Jonas Brothers devotees and Sirius XM Pandora listeners. Fans started lining up around six blocks at 3 AM, having made the trek to the iconic Webster Hall in New York from places as far as London, Chile and Singapore. Attendees were eager to enjoy the once-in-a-lifetime performance from the brothers, check out emerging singer and event opener Ava Max, and experience the multi-level interactive event featuring unique experiences and giveaways. The night of upbeat tunes and unforgettable memories was enhanced by lively activations by sponsors. Here’s how they made impressions on audience members: Fans were entertained from the first moment they arrived: __Discover__ rolled out an “orange carpet,” to welcome fans to the event, and gifted them with branded Discover glow sticks and fanny packs. While fans were waiting in line, local singer Scott Martin performed covers of popular songs, getting everyone hyped for the concert. Once fans entered the venue, they snapped pictures on the Discover branded step-and-repeat and shared their photos with their social followers. A returning sponsor, __Spectrum__ created another lasting impression on fans: a hat painting station, and black light gif photo booth. Fans selected from paint options to marble Spectrum branded hats, and then took photos with multiple props to commemorate their experience. To promote their #NatureReset promotion, __St. Ives__ gave fans a “boost of happy” with their nature-like setting and new line of mood boosting Face Mists. The misting lounge was filled with lush greenery and fruit infused water, allowing fans to relax and recharge. Fans took photos throughout the instagrammable space to share on their social media pages and sampled the Face Mists. To relaunch their timeless jingle, “What would you do for a Klondike bar?” to the Millennial generation, __Klondike__ hosted a special photo booth with fun backdrop visuals that incorporated their iconic polar bear. After their photo shoot, fans posted their pictures to their social media pages. Social influencer Denzel Dion, was on the scene to provide his 2M social followers with a behind-the-scenes look into Klondike’s activation. And the cherry on top? Free ice cream samples were distributed to all guests! __Hinge__ hooked fans up with an exclusive front row view of the show. Select fans who shared the dating app’s tagline – #designedtobedeleted – on their social pages were ushered into a premiere section near the stage to watch the Jonas Brothers up close and personal. These fans were also able to charge their phones at Hinge branded charging stations, so they could post about the event all night long! The beauty and wellness offerings were continued by __Pantene__. The brand passed out holographic makeup bags and samples of Pantene Intense Rescue Shots. Fans received cool keepsakes to use in the future and inspire their continued use of Pantene products. Much to the delight of the audience, the Jonas Brothers performed crowd favorites like “Love Bug” and “Year 3000,” as well as remixed versions of their solo projects, and new hits like “Sucker.” Fans left their night with multiple memories, souvenirs, and several songs stuck in their heads. Find out how you can get involved with these experiential offerings for your brand [here](https://www.pandoraforbrands.com/solution/experiential-sizzle)! ![4306 Jonas-Brothers-Blog image](//images.ctfassets.net/nh8g790vi8yy/1vCgMALafuaM1xw9RG1fCa/db39055f864c3657bebf249697ac1c95/4306_Jonas-Brothers-Blog_image.jpg)

article

Campaign Spotlight: Netflix’s Stranger Things

Ready to dive into the land of sweatbands, mixtapes, and hairspray? Pandora and Netflix are taking listeners back with the [Stranger Things Summer of ‘85 station](https://www.pandora.com/station/play/4293610465694866695). With personalized radio ads from Hawkins’ own DJ to terrifying interruptions from the Upside Down, this station is full of tunes for sci-fi enthusiasts, 80s lovers, and more. __Back to the 80s: Walkmans, Neon Sweatsuits, and Demogorgons__ In light of the Season 3 release, Pandora and Netflix teamed up to excite fans with a station that embodied the personality and soul of Stranger Things. 80s popstars such as Madonna, Prince, Cyndi Lauper, David Bowie, Elton John, Stevie Wonder, and Phil Collin dominate listeners’ ears as they are transported to a world with Eleven + crew fighting off the takeover of…we’ll stop there (no spoilers!). The station launched the day before Season 3 dropped, and reviews were *hot*. [Bustle](https://www.bustle.com/p/pandoras-stranger-things-summer-of-85-mixtape-is-the-ultimate-throwback-playlist-18166143) wrote up the station and praised its ingenuity in format (modeled after a Hawkins radio station), curation, and the in-app feature that takes you from your regular listening into a fully immersed Stranger Things experience. ![4262 strangerThings r1 screenshots](//images.ctfassets.net/nh8g790vi8yy/7ltRrfVxYMohuKqLmpPtJZ/6309c4c2f550b369afcd9abadd08d4fc/4262_strangerThings_r1_screenshots.jpg) ## Music Amplifies Personalized stations are one of the best ways to create excitement around a big launch—especially since audio often plays such a large role in setting the ambiance and driving the storyline of TV series or movies. Music is a great way to immediately engage your fans and build connections that will take them from Pandora app to movie theater (or couch). Interested to learn more? Check out our recent campaign with [HBO and Big Little Lies](https://www.pandoraforbrands.com/article/campaign-spotlight-hbos-big-little-lies) or [talk to one of our specialists](https://www.pandoraforbrands.com/advertise?leadattribute=BL-2016-08-1047-Standard) today to start building your own branded experience.

article

Smart Audio Report: Biggest Takeaways

Think of what homes today look and sound like: Podcasts streaming while dinner is cooking, upbeat jams on in the morning, the latest hits station playing during a party. Audio is more popular than ever, and this means more devices – namely, smart speakers. These voice-commanded, wireless gadgets are quickly becoming common household items. In fact, 21% of Americans currently own a smart speaker – that’s around 53 million people.1 To better understand how people are using them, NPR and Edison conducted some research on user behavior and trends relevant to smart speakers. Their rise in popularity presents some amazing opportunities for advertisers. Here are our key takeaways: ## Audio is always going People use smart speakers… All. The. Time. Since they allow us to play audio with ease and control, people use them while doing a variety of activities. The most common? Chores (74%), cooking (66%), getting ready for the day (59%), entertaining (56%), and working out (42%).1 Obviously, any moment can – and is – improved by audio. ## Majorly for music Owners love the voice command feature. With it, they can control their device hands-free while staying engaged in other tasks. Some favorite commands are asking a smart speaker to get the weather (75%), or answer a general question (74%). But the top request? Play music (77%).1 ## Owners can’t get enough Since having a smart speaker makes listening to audio more accessible, 55% of people agree that they are listening to more audio since getting a smart speaker. Owning a smart speaker also means… likely owning more smart speakers. In 2017, only 17% of owners had three or more smart speakers, but in 2018, this number jumped to 30%.1 Once people have given smart speakers a try, they tend to be fans. ## Users aren’t aware of the world of possibilities… Owners are learning how to use their speakers, from their speakers. 18% of users discover new skills from companies advertising that they have a smart speaker skill.1 This means that brands can promote and drive awareness of their new voice app or skill, via ads. ## Audio is the main focus Like all audio ads, each particular delivery can be improved and enhanced. 69% of smart speaker users only use devices without screens.1 This means that a message should be focused on its audio component. And, what’s more, these devices are projected to become even more popular. The amount of smart speakers in U.S. households grew a whopping 78% in one year—2018 saw 14 million new owners. Smart speakers present a new opportunity for interacting with your audience. With these unique devices, people can use their voice to play music, make requests, set timers. Their rapidly rising prominence reflects our movement towards an audio first world. What will your brand’s voice be on this new platform? [Reach out to Pandora](https://www.pandoraforbrands.com/advertise?leadattribute=BL-2016-08-1047-Standard) today to have your message playing on smart speakers next! ___ 1The Smart Audio Report, NPR & Edison Research, Spring 2019

Your Audience Is Listening

Connect with an engaged network of over 120M* listeners through their love of music.

Featured article

Pandora LIVE:
Jonas Brothers

This year, to the excitement of fans everywhere, Kevin, Nick, and Joe Jonas have returned to music – and the stage. Between performances on their epic comeback and Happiness Begins arena world tour, the talented trio of brothers performed an exclusive concert at Pandora LIVE. The show drew massive crowds of Jonas Brothers devotees and Sirius XM Pandora listeners. Fans started lining up around six blocks at 3 AM, having made the trek to the iconic Webster Hall in New York from places as far as London, Chile and Singapore. Attendees were eager to enjoy the once-in-a-lifetime performance from the brothers, check out emerging singer and event opener Ava Max, and experience the multi-level interactive event featuring unique experiences and giveaways. The night of upbeat tunes and unforgettable memories was enhanced by lively activations by sponsors. Here’s how they made impressions on audience members: Fans were entertained from the first moment they arrived: __Discover__ rolled out an “orange carpet,” to welcome fans to the event, and gifted them with branded Discover glow sticks and fanny packs. While fans were waiting in line, local singer Scott Martin performed covers of popular songs, getting everyone hyped for the concert. Once fans entered the venue, they snapped pictures on the Discover branded step-and-repeat and shared their photos with their social followers. A returning sponsor, __Spectrum__ created another lasting impression on fans: a hat painting station, and black light gif photo booth. Fans selected from paint options to marble Spectrum branded hats, and then took photos with multiple props to commemorate their experience. To promote their #NatureReset promotion, __St. Ives__ gave fans a “boost of happy” with their nature-like setting and new line of mood boosting Face Mists. The misting lounge was filled with lush greenery and fruit infused water, allowing fans to relax and recharge. Fans took photos throughout the instagrammable space to share on their social media pages and sampled the Face Mists. To relaunch their timeless jingle, “What would you do for a Klondike bar?” to the Millennial generation, __Klondike__ hosted a special photo booth with fun backdrop visuals that incorporated their iconic polar bear. After their photo shoot, fans posted their pictures to their social media pages. Social influencer Denzel Dion, was on the scene to provide his 2M social followers with a behind-the-scenes look into Klondike’s activation. And the cherry on top? Free ice cream samples were distributed to all guests! __Hinge__ hooked fans up with an exclusive front row view of the show. Select fans who shared the dating app’s tagline – #designedtobedeleted – on their social pages were ushered into a premiere section near the stage to watch the Jonas Brothers up close and personal. These fans were also able to charge their phones at Hinge branded charging stations, so they could post about the event all night long! The beauty and wellness offerings were continued by __Pantene__. The brand passed out holographic makeup bags and samples of Pantene Intense Rescue Shots. Fans received cool keepsakes to use in the future and inspire their continued use of Pantene products. Much to the delight of the audience, the Jonas Brothers performed crowd favorites like “Love Bug” and “Year 3000,” as well as remixed versions of their solo projects, and new hits like “Sucker.” Fans left their night with multiple memories, souvenirs, and several songs stuck in their heads. Find out how you can get involved with these experiential offerings for your brand [here](https://www.pandoraforbrands.com/solution/experiential-sizzle)! ![4306 Jonas-Brothers-Blog image](//images.ctfassets.net/nh8g790vi8yy/1vCgMALafuaM1xw9RG1fCa/db39055f864c3657bebf249697ac1c95/4306_Jonas-Brothers-Blog_image.jpg)

article

Campaign Spotlight: Netflix’s Stranger Things

Ready to dive into the land of sweatbands, mixtapes, and hairspray? Pandora and Netflix are taking listeners back with the [Stranger Things Summer of ‘85 station](https://www.pandora.com/station/play/4293610465694866695). With personalized radio ads from Hawkins’ own DJ to terrifying interruptions from the Upside Down, this station is full of tunes for sci-fi enthusiasts, 80s lovers, and more. __Back to the 80s: Walkmans, Neon Sweatsuits, and Demogorgons__ In light of the Season 3 release, Pandora and Netflix teamed up to excite fans with a station that embodied the personality and soul of Stranger Things. 80s popstars such as Madonna, Prince, Cyndi Lauper, David Bowie, Elton John, Stevie Wonder, and Phil Collin dominate listeners’ ears as they are transported to a world with Eleven + crew fighting off the takeover of…we’ll stop there (no spoilers!). The station launched the day before Season 3 dropped, and reviews were *hot*. [Bustle](https://www.bustle.com/p/pandoras-stranger-things-summer-of-85-mixtape-is-the-ultimate-throwback-playlist-18166143) wrote up the station and praised its ingenuity in format (modeled after a Hawkins radio station), curation, and the in-app feature that takes you from your regular listening into a fully immersed Stranger Things experience. ![4262 strangerThings r1 screenshots](//images.ctfassets.net/nh8g790vi8yy/7ltRrfVxYMohuKqLmpPtJZ/6309c4c2f550b369afcd9abadd08d4fc/4262_strangerThings_r1_screenshots.jpg) ## Music Amplifies Personalized stations are one of the best ways to create excitement around a big launch—especially since audio often plays such a large role in setting the ambiance and driving the storyline of TV series or movies. Music is a great way to immediately engage your fans and build connections that will take them from Pandora app to movie theater (or couch). Interested to learn more? Check out our recent campaign with [HBO and Big Little Lies](https://www.pandoraforbrands.com/article/campaign-spotlight-hbos-big-little-lies) or [talk to one of our specialists](https://www.pandoraforbrands.com/advertise?leadattribute=BL-2016-08-1047-Standard) today to start building your own branded experience.

article

Smart Audio Report: Biggest Takeaways

Think of what homes today look and sound like: Podcasts streaming while dinner is cooking, upbeat jams on in the morning, the latest hits station playing during a party. Audio is more popular than ever, and this means more devices – namely, smart speakers. These voice-commanded, wireless gadgets are quickly becoming common household items. In fact, 21% of Americans currently own a smart speaker – that’s around 53 million people.1 To better understand how people are using them, NPR and Edison conducted some research on user behavior and trends relevant to smart speakers. Their rise in popularity presents some amazing opportunities for advertisers. Here are our key takeaways: ## Audio is always going People use smart speakers… All. The. Time. Since they allow us to play audio with ease and control, people use them while doing a variety of activities. The most common? Chores (74%), cooking (66%), getting ready for the day (59%), entertaining (56%), and working out (42%).1 Obviously, any moment can – and is – improved by audio. ## Majorly for music Owners love the voice command feature. With it, they can control their device hands-free while staying engaged in other tasks. Some favorite commands are asking a smart speaker to get the weather (75%), or answer a general question (74%). But the top request? Play music (77%).1 ## Owners can’t get enough Since having a smart speaker makes listening to audio more accessible, 55% of people agree that they are listening to more audio since getting a smart speaker. Owning a smart speaker also means… likely owning more smart speakers. In 2017, only 17% of owners had three or more smart speakers, but in 2018, this number jumped to 30%.1 Once people have given smart speakers a try, they tend to be fans. ## Users aren’t aware of the world of possibilities… Owners are learning how to use their speakers, from their speakers. 18% of users discover new skills from companies advertising that they have a smart speaker skill.1 This means that brands can promote and drive awareness of their new voice app or skill, via ads. ## Audio is the main focus Like all audio ads, each particular delivery can be improved and enhanced. 69% of smart speaker users only use devices without screens.1 This means that a message should be focused on its audio component. And, what’s more, these devices are projected to become even more popular. The amount of smart speakers in U.S. households grew a whopping 78% in one year—2018 saw 14 million new owners. Smart speakers present a new opportunity for interacting with your audience. With these unique devices, people can use their voice to play music, make requests, set timers. Their rapidly rising prominence reflects our movement towards an audio first world. What will your brand’s voice be on this new platform? [Reach out to Pandora](https://www.pandoraforbrands.com/advertise?leadattribute=BL-2016-08-1047-Standard) today to have your message playing on smart speakers next! ___ 1The Smart Audio Report, NPR & Edison Research, Spring 2019

#1 US Music Streaming Service*

No matter who you are, we all have one thing in common: an inherent desire for music. At home, in the car, or on the go, we take audio with us everywhere.

Capture the attention of your audience with a best-in-class product suite and advanced targeting capabilities. Our quality, brand-safe environment delivers ads to listeners when they’re ready to engage, allowing you to build personalized connections at scale.
Featured Product | Dynamic Audio

Reach Your Targets on Desktop & Mobile

Hyper-personalize your audio messages by leveraging rich listener data in real time. Intelligent ad technology optimizes various triggers such as location, weather, and time of day to serve the right message to the right listener at the right time. This custom audio execution allows your creative to scale to hundreds, thousands, and even millions of variations.

article

Unleash the Power of Music to Win Today’s Teens

Teens: Today’s Chief Household Influencers

While marketers have been preoccupied with satisfying the needs of millennials, another demographic group with enormous spending power and influence is nipping at their heels: teenagers.

For perspective, there are about 25 million teens in the United States. This group is also part of the larger Generation Z demographic—those born between 1996 and 2015.1

Who’s the boss in the household when it comes to purchasing? Well, the truth is probably not who you think it is. It’s teens. Known as the household’s chief influencers, teens’ status as digital natives gives them significant authority in household spending decisions across categories including food and beverages, household goods, electronics, and even the next family vacation.

We also know teens are an elusive demo that is hard to reach. They quickly shift brand loyalties and adopt new technologies, which often change their consumption habits. But the one constant is the passionate relationship teens have with music—it’s the soundtrack to their regularly changing lives.

That’s where we come in.

A way to a teen’s heart is through their ears

Music is the #1 passion point among teens with 95% of them spending over 34.5 hours per week listening to their favorite music. Nearly two-thirds of teens say listening to music is the top activity (62%) above other activities competing for their time and attention, including Video Gaming (39%), Watching Movies (35%), and even tuning into TV (25%).2

Music is a form of both self-discovery and self-expression. Teenagers of every generation have found the appeal in the emotional impact that music has on them. In a recent Pandora Teen User Study3, we asked teens to share with us the effect of music has on them:

4056 TeenBlog percentages

Streaming is the #1 source for new music discovery

And while youth audiences listen to music through a variety of platforms, teens are investing the most time on streaming services to listen and discover new music. In fact, two-thirds of teens say streaming services make it super easy to find new artists and music, making it their #1 source for new music discovery.2

A winning combination to reach teens: Pandora + SoundCloud

Pandora + SoundCloud together is the top music streaming destination among teens, helping them to discover the latest and greatest in today’s new artists and music.

4056 TeenBlog piechart

Combining this with our 90% addressable audience, Pandora + SoundCloud is the best way to reach influential teens at scale. #YourAudienceIsListening and if you play it right, you can inspire lifelong customer loyalty—which is why it’s crucial to reach them now.

Learn more about our Audience Solutions and how #YourAudienceIsListening here.


1 eMarketer, Who’s the Boss? Teens Influence on Household Spending, 2018
2 2018 Nielsen 360 Music Report
3 Pandora Teen User Study, P13-17
4 (Image) comScore, Mobile Metrix, P13-17, January 2018

podcast

Episode 15: A Tale of Audio Creativity, As Told by 3 Award-Winning Creatives

event

Pandora LIVE: El Pulso Miami

Pandora LIVE: El Pulso Miami

Miami’s LatinX community is known for their love of music and fun. Pandora LIVE’s El Pulso event brought together both these passions, creating a space for sponsors to interact with, impact, and inspire listeners. For the dedicated fans who regularly tune in to Pandora’s El Pulso radio station, the live music by global LatinX superstar Natti Natasha, and up and coming LatinX singer Dalex, was electrifying! Dalex got the crowd warmed up with an upbeat, energetic set, and kept fans dancing to his hit singles. The night’s headliner, Natti Natasha, performed all her top songs, and fans eagerly sang along to their favorites. She even had reggaeton duo RKM & Ken-Y join her on stage for a surprise performance! To top it off, their night of music was enhanced by engaging and exciting sponsorship activations: A returning sponsor, McDonald’s amplified their presence this year with a lively social experience. Fans snapped shots in front of a __McDonald’s__ backdrop and printed their photos onto stickers to put into mosaic tiles. The result? A collaborative piece of fan art: individual souvenirs combined by a shared love for McDonald’s. The fans’ luck didn’t stop there. They also received premium front row stage access after posting a photo to social media and tagging the brand. And if their phones ran low from all the social media sharing, McDonald’s offered charging stations to keep them powered up throughout the night. A key ingredient in a popular Latin drink, __Clamato__ gave attendees drink tickets to choose either a spicy or authentic Michelada, and experience the incredible taste for themselves! Bartenders amazed guests with tricks and flame throwing, showcasing the zest and appeal of the brand. An influencer in attendance, [Magga Braco](https://www.instagram.com/p/By6be8Bn1Vq/), enjoyed __Nissan’s__ activation alongside curious attendees. The experience was totally immersive: fans sat inside a car, played with gadgets, and changed the colors of the display. They also received LED bracelets, keeping in style with the neon theme. As the exclusive alcohol sponsor, __Ciroc__ provided customized and creative cocktails, giving fans something to sip on while dancing along to the show. Fans enjoyed their beverages and got new ideas for how to incorporate Ciroc into their drinks in the future. __America’s Best Contacts & Eyeglasses__ passed out light-up shutter shades to fans as they entered the venue. Adding to the “neon jungle” theme, fans were ecstatic as the venue lit up with neon glasses and left with a memorable keepsake from the night and the brand. Attendees took pictures with __Univision’s__ customized Snapchat filter to remember the event. Fans posted their pictures on social media, promoting awareness throughout their circles and sharing the excitement with their friends and followers. Even popular Latin TV personality and influencer, [Roberto Hernandez](https://www.instagram.com/p/By59yxgjQQo/), got in on it, generating content and spreading the word to fans everywhere! Each attendee left the event with a fresh enthusiasm about the brands, the experience, and the music. Find out how you can get involved with these experiential offerings for your brand [here](https://www.pandoraforbrands.com/solution/experiential-sizzle)! ![4201 El-Pulso assets image](//images.ctfassets.net/nh8g790vi8yy/3Pd5IUVWRgDxDVdLK8apZT/6ac6c5bcbc4c8fab2121abf25a50c9c9/4201_El-Pulso_assets_image.jpg)

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*Source: comScore December 2018, Total Audience (A13+ on Mobile)