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The Stack Featuring Lord Huron and Jess Williamson

Over 800 Indie Rock fans gathered at one of Chicago’s hottest music venue, Concord Music Hall for Pandora Presents The Stack — an experiential extension of our popular station. Fans enjoyed live performances from both Jess Williamson and Lord Huron. Lord Huron is currently the #1 Artist in both Spins & Thumbs on two of Pandora’s largest indie stations: ‘Today’s Indie’ & ‘New Indie Rock.’ When Lord Huron played their famous “We Went Wild,” the crowd appropriately followed suit. Jess Williamson is a talented writer and an incredible musician wrapped in one. She was recently featured on Rolling Stone’s “10 Artists You Need to Know Now” List and is known for evoking emotions through her psychedelic music and intimate performances.“Pandora was in town last night and gave Chicago a party that they won’t forget anytime soon.” -Pursuit of Dopeness“With the launch of The Stack, we’ve created a new music discovery engine that builds upon Pandora’s history of successfully identifying, supporting and delivering fans rock megastars that they need to know now,” said Jeff Zuchowski, Vice President of Artist Marketing and Industry Relations at Pandora.One couple told the Third Coast Review that music is a key element in their romantic life, ever since high school, and they couldn’t contain their joy for scoring front row at the packed event.Check out all the hottest indy hits on Pandora’s The Stack Playlist.

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The Power of Audio Episode 9: Theatre of the Mind

In this episode of The Power of Audio, we are discussing the topic of “Theater of the Mind” with several special guests:Jonathan Mitchel – Creator and Producer of “The Truth”Vanessa Goh – Creative Director at PandoraMiya Kanzaki – Sr. Copywriter, Advertising Creative | PandoraBianca Salinas – Audio Advertisement Producer at Pandora Whether you’re using the theater of the mind to drive the story, or just to highlight different key moments for a listener, the truth is that sound design helps ads perform better. “If you’re not using sound design and Theater of the Mind to reach out to listeners in a way that’s really effective, is a missed opportunity for brands. Instead of sending a simple message, you can send a more effective story.” ~Vanessa Goh, Creative Director at Pandora Get in touch today to take your advertising to the next level and leverage the Power of Audio with Pandora.

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Connect with an engaged network of over 92M* listeners through their love of music.

event

The Stack Featuring Lord Huron and Jess Williamson

Over 800 Indie Rock fans gathered at one of Chicago’s hottest music venue, Concord Music Hall for Pandora Presents The Stack — an experiential extension of our popular station. Fans enjoyed live performances from both Jess Williamson and Lord Huron. Lord Huron is currently the #1 Artist in both Spins & Thumbs on two of Pandora’s largest indie stations: ‘Today’s Indie’ & ‘New Indie Rock.’ When Lord Huron played their famous “We Went Wild,” the crowd appropriately followed suit. Jess Williamson is a talented writer and an incredible musician wrapped in one. She was recently featured on Rolling Stone’s “10 Artists You Need to Know Now” List and is known for evoking emotions through her psychedelic music and intimate performances.“Pandora was in town last night and gave Chicago a party that they won’t forget anytime soon.” -Pursuit of Dopeness“With the launch of The Stack, we’ve created a new music discovery engine that builds upon Pandora’s history of successfully identifying, supporting and delivering fans rock megastars that they need to know now,” said Jeff Zuchowski, Vice President of Artist Marketing and Industry Relations at Pandora.One couple told the Third Coast Review that music is a key element in their romantic life, ever since high school, and they couldn’t contain their joy for scoring front row at the packed event.Check out all the hottest indy hits on Pandora’s The Stack Playlist.

podcast

The Power of Audio Episode 9: Theatre of the Mind

In this episode of The Power of Audio, we are discussing the topic of “Theater of the Mind” with several special guests:Jonathan Mitchel – Creator and Producer of “The Truth”Vanessa Goh – Creative Director at PandoraMiya Kanzaki – Sr. Copywriter, Advertising Creative | PandoraBianca Salinas – Audio Advertisement Producer at Pandora Whether you’re using the theater of the mind to drive the story, or just to highlight different key moments for a listener, the truth is that sound design helps ads perform better. “If you’re not using sound design and Theater of the Mind to reach out to listeners in a way that’s really effective, is a missed opportunity for brands. Instead of sending a simple message, you can send a more effective story.” ~Vanessa Goh, Creative Director at Pandora Get in touch today to take your advertising to the next level and leverage the Power of Audio with Pandora.

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No matter who you are, we all have one thing in common: an inherent desire for music. At home, in the car, or on-the-go, we take audio with us everywhere.

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Hyper-personalize your audio messages by leveraging rich listener data in real-time. Intelligent ad technology optimizes various triggers such as location, weather and time-of-day to serve the right message to the right listener at the right time. This custom audio execution allows your creative to scale to hundreds, thousands, and even millions of variations.

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Snap Partners with Pandora to Share Songs

Pandora Premium Now Available to SnapchattersPandora is excited to announce it is the music streaming launch partner for Snap Kit, Snap Inc.’s new platform for developers. Through the Creative Kit integration, Snap is bringing a unique music experience, powered by Pandora, to all Snapchatters in the U.S. Soon, Snapchatters will be able to send their friends original song cards that celebrate album art on top of an animated background. Anyone who receives a Pandora song card through Snapchat will be able to swipe up to listen to on-demand, via Pandora’s Premium Access feature after watching a short video ad. This new Snap Kit integration allows Pandora and Snapchat to marry scale and highly engaged millennial audiences to create one seamless feature that adds value to the user experiences on both platforms.  Pandora first introduced Video Plus, a new type of rewarded video, in late 2017, as a way for users to unlock awesome features like Skips, Replays, and access to Pandora Premium in exchange for interacting with a Brand. On launch day, 20th Century FOX is partnering with Pandora to promote its highly anticipated film starring Amandla Stenberg, “The Darkest Minds,” with a takeover of the Premium Access feature. This means that any Snapchatter who receives a Pandora song card on July 11 will be able to swipe up to listen on-demand after watching a short 15-second video from FOX. Thanks to Premium Access, any Snapchatter (even if they're not a Pandora subscriber) who receives a shared song will be able to swipe up and unlock Pandora's entire music library on demand. According to Nielsen Media Labs, 54% of internet users prefer value exchange over both ad-supported, and subscription content. Video Plus has been a testament to this since inception, with Video Plus views growing 8x* since launch, as a result of growing listener engagement to unlock content and features. At the forefront of platform growth, is the generation of listeners who are all about personalization, instant gratification, and having access to the world at their fingertips. So it comes as no surprise that Gen Z engages with Video Plus 33% more often than any other demo*, creating a perfect synergy between the younger-skewing Snapchat audience, and the features that Video Plus is able to unlock.   On the heels of this growth and our new partnership, Pandora is also announcing Video Plus Takeovers. This new offering allows brands to own 100% of all Video Plus engagements for a single day, which means enforced 15-second video viewability delivered in a scaled, high impact package. This will enable not only the scale and efficiency required of high impact sponsorships, but it will also achieve the cultural zeitgeist that marketers crave. Thanks to the ability for users to link directly to songs, brands can also leverage their earned audiences and link them to their takeover on Pandora - creating opportunities for enhanced scale and earned reach. Connecting through music, and sharing your life’s soundtrack has never been easier. Want to learn more about Video Plus or Video Plus Takeovers? Get in touch. * Pandora Internal Metric June 2018

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Pop Coast Hits Featuring Meghan Trainor

Pop Coast Hits Featuring Meghan Trainor

Last week, Pandora hosted over 800 pop fans in Downtown Los Angeles for a wildly successful Pandora Presents: Pop Coast Hits event. With a star-studded line-up including Meghan Trainor, Bebe Rexha, Why Don’t We, Madison Beer and DJ Ever, the event was an incredible extension of our Pop Coast Hits station. The show kicked off with a performance from Madison Beer, who performed her hits like “Home With You” in addition to covering the Radiohead classic, “Creep.” Why Don’t We then took the stage performing their singles “Talk”, “Hooked”, and a throwback to “Turn It Off” mashup with Drake’s hit “In My Feelings” In addition to the performances, Pandora presented Trainor and Rexha with plaques commemorating 1 billion streams. Bebe Rexha slayed the crowd with her top hit “I’m A Mess” followed by Meghan Trainor, rocking out “Dear Future Husband” and of course “All About That Bass.” Meghan is one of only five female artists to receive a Diamond certification for her hit single “All About That Bass” which shares the RIAA Gold & Platinum Awards top honor with only 15 other singles in history! Teala Dunn (The Gillette Venus Backstage Correspondent) provided a behind the scenes look at the event via Instagram and interviewed Meghan Trainor, Why Don’t We, and Madison Beer. ![3515 pch post r2 photoGrid](//images.ctfassets.net/nh8g790vi8yy/6A5bbts0k8GicMSAoCMagC/7986757ea8f81f6d75d18938e3d376f0/3515_pch_post_r2_photoGrid.jpg)

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