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The Six Dimensions of Sound

Dive into an immersive audio experience focused on the art and science of sound and the connections they inspire. Buds in. Sound on!

Launch the Experience
event

Pandora LIVE: El Pulso Miami

Miami’s LatinX community is known for their love of music and fun. Pandora LIVE’s El Pulso event brought together both these passions, creating a space for sponsors to interact with, impact, and inspire listeners. For the dedicated fans who regularly tune in to Pandora’s El Pulso radio station, the live music by global LatinX superstar Natti Natasha, and up and coming LatinX singer Dalex, was electrifying! Dalex got the crowd warmed up with an upbeat, energetic set, and kept fans dancing to his hit singles. The night’s headliner, Natti Natasha, performed all her top songs, and fans eagerly sang along to their favorites. She even had reggaeton duo RKM & Ken-Y join her on stage for a surprise performance! To top it off, their night of music was enhanced by engaging and exciting sponsorship activations: A returning sponsor, McDonald’s amplified their presence this year with a lively social experience. Fans snapped shots in front of a __McDonald’s__ backdrop and printed their photos onto stickers to put into mosaic tiles. The result? A collaborative piece of fan art: individual souvenirs combined by a shared love for McDonald’s. The fans’ luck didn’t stop there. They also received premium front row stage access after posting a photo to social media and tagging the brand. And if their phones ran low from all the social media sharing, McDonald’s offered charging stations to keep them powered up throughout the night. A key ingredient in a popular Latin drink, __Clamato__ gave attendees drink tickets to choose either a spicy or authentic Michelada, and experience the incredible taste for themselves! Bartenders amazed guests with tricks and flame throwing, showcasing the zest and appeal of the brand. An influencer in attendance, [Magga Braco](https://www.instagram.com/p/By6be8Bn1Vq/), enjoyed __Nissan’s__ activation alongside curious attendees. The experience was totally immersive: fans sat inside a car, played with gadgets, and changed the colors of the display. They also received LED bracelets, keeping in style with the neon theme. As the exclusive alcohol sponsor, __Ciroc__ provided customized and creative cocktails, giving fans something to sip on while dancing along to the show. Fans enjoyed their beverages and got new ideas for how to incorporate Ciroc into their drinks in the future. __America’s Best Contacts & Eyeglasses__ passed out light-up shutter shades to fans as they entered the venue. Adding to the “neon jungle” theme, fans were ecstatic as the venue lit up with neon glasses and left with a memorable keepsake from the night and the brand. Attendees took pictures with __Univision’s__ customized Snapchat filter to remember the event. Fans posted their pictures on social media, promoting awareness throughout their circles and sharing the excitement with their friends and followers. Even popular Latin TV personality and influencer, [Roberto Hernandez](https://www.instagram.com/p/By59yxgjQQo/), got in on it, generating content and spreading the word to fans everywhere! Each attendee left the event with a fresh enthusiasm about the brands, the experience, and the music. Find out how you can get involved with these experiential offerings for your brand [here](https://www.pandoraforbrands.com/solution/experiential-sizzle)! ![4201 El-Pulso assets image](//images.ctfassets.net/nh8g790vi8yy/3Pd5IUVWRgDxDVdLK8apZT/6ac6c5bcbc4c8fab2121abf25a50c9c9/4201_El-Pulso_assets_image.jpg)

article

The Ad Creative World Needs an Audio-First Perspective

I’ve said it all before: the new audio renaissance is in full swing. Americans streamed 900 billions songs in 2018,1 have over 700 thousand podcasts at their fingertips,2 and are expected to purchase 156 millions sets of headphones this year.3 While some brands are responding to this tectonic shift in media consumption, many are not. All signs are pointing to audio as [the next big thing](https://www.forbes.com/sites/steveolenski/2018/05/31/is-voice-set-to-be-the-next-big-thing-in-marketing/#39aa4277d5f0)—but then why is the creative world being so slow to react? When it comes to what we can accomplish with sonic advertising, we’ve only hit the very tip of the iceberg. As we head into this year’s Cannes Lions International Festival of Creativity, it’s curious to see how slow this supposedly ‘innovative’ creative industry is to reflect these changes. With around 27 specialist award categories, only a measly four are audio related and placed under a category name of ‘Radio & Audio’—two seemingly related categories, but ones that require vastly different strategies. That’s like creating a category that mashed up ‘Newspaper & Social Media Campaigns’. For the past several decades, Ad Creative Shops have been traditionally TVC oriented, and rightly so, as it has been the most influential media channel for the latter part of the twentieth century. (Looking at the Cannes award categories again, they are clearly still predominantly video-oriented). And while there has been some adjusting in terms of distribution—the TV spots now play on Pre-Roll and on Mobile—they mostly don’t stray too far away from the discipline of filmmaking. Audio creative production, on the other hand, has generally been a value-add service provided by the publishers or handled by production houses or contractors, and tends to be several steps away from the marketers and brand managers who are responsible for developing the actual strategy and campaigns. ## Reimagining the Audio Ad Audio creative is an old discipline, predating the internet, film and television. The traditional radio inspired techniques of witty one-liners and punchy sound effects—which are still effective today. But now with the help of psychologists and psychoacoustitians, we understand some of the reasons why and can use them to our advantage. Thanks to the field of cognitive psychology, we now know we process sound faster than any other sense, it’s one of the reasons sound can be used to evoke emotion, recall memories or even make us [secrete hormones](https://www.pandoraforbrands.com/six-dimensions-of-sound/). The combination of science and data makes audio a storytelling superpower, and the tools we have available to us as creators and marketers have completely changed the game. Rich data targeting allows for [dynamic ads](https://www.pandoraforbrands.com/solution/dynamic-audio) that modify spots on-the-fly based on language preferences or user environment, or reach listeners with relevant messages based on their mood. Think, changing call-to-action messages based on whether the user is on public transit (“tap to buy!”) or driving in the car (“say yes to have information sent to your email”). Audio is the only form of media that reaches people in the moment, wherever they are and however they want to be reached. This is a complete re-think of what an audio ad is, and what it is capable of. This new medium needs creatives that are not only competent in harnessing the power of audio for storytelling, but are also savvy, experienced digital marketers. They need to be fluent in sound and music—the language of the heart—but equally comfortable with science of sound and [it’s powerful effect over the psychological and physiological](https://www.pandoraforbrands.com/six-dimensions-of-sound/). This is why at Pandora, we saw the need for a new type of creative team. ## Now Introducing: Studio Resonate We’ve been in the digital audio advertising game for almost 20 years. As the first streaming platform in the world to offer digital audio ads, we literally pioneered the medium. In those two decades, we’ve also collected an enormous amount of data on listeners, their habits and behaviors. For the last few years we have been working diligently to transform our creative service team into a creative powerhouse full of copywriters, strategists, musicians, designers, developers and audio producers. The team has a wealth of experience developing podcasts, music programs, live events and activations and of course, audio ads. *A lot* of audio ads. 250,000 of them, in fact. So we really know what it takes to harness the power of audio and get a brand message to truly resonate with listeners. We are proud to present, [Studio Resonate](https://www.pandoraforbrands.com/studio-resonate), an audio-first creative consultancy that sits at __the intersection of creative and data, science and sound.__ __We are audio-first (rather than audio-only),__ because brands shouldn’t be thinking about audio in isolation from other channels. __We are a consultancy (rather than an agency),__ because we aren’t in it to take work away from media and creative agencies, we want to work closely with them to provide data-informed and data-optimized audio strategies that make brand and campaign strategy more effective. And while we are still a core part of Pandora, our creative, strategy and production services are intended to be platform-agnostic. We don’t believe they should be exclusive to our own platform; __we aim to develop holistic creative strategy that can work across a wide gamut of channels__. We are incredibly excited to relaunch our services under this new banner, and would love to speak to you about how to harness the power of audio for your brand. [Let’s talk.](/studio-resonate#contact-form) ___ 1. https://www.nielsen.com/us/en/insights/news/2019/total-album-equivalent-consumption-in-the-us-increased-23-percent-in-2018.html 2. https://musicoomph.com/podcast-statistics/ 3. https://www.statista.com/outlook/15010600/109/headphones/united-states#market-volume

article

Press Play: Engage Influential Black Audiences Through the Power of Audio

With a spending power of $1.2 trillion, the African American audience is one of the most essential markets for advertisers to reach. This group of consumers is at the forefront of innovation—full of trendsetters, tastemakers, and cultural expression. However, reaching them can be tricky; Pandora is here to help. With Nidia Serrano, our Director of Multicultural Audience Marketing, Burrell Communications, and over 810 minutes of interviews with consumers, we crafted the eBook [Press Play: Engage Influential Black Audiences Through the Power of Audio](https://pdora.co/2JBpDoX) to look at behaviors, patterns, and insights that will help advertisers connect with their multicultural audiences. ## Here are our top learnings: __Understand the influence.__ African Americans have powerful influences, from music to fashion and more. In fact, they move through trends faster than any other audience, using creativity and innovation as an outlet for self-expression. They are often some of the first of their friends to find out about a new artist or song, and share those recommendations with their community. Black listeners are often 3–4 months ahead of everyone else when discovering the latest music. __Embrace the changing landscape.__ As with any audience, African American consumers are not monolithic. Black culture is fluid and multifaceted. These consumers report that music helps celebrate their pride in their heritage, and helps them feel closer to artists who recognize and acknowledge the movements of today. ![4217 Black-Influence-WP-Blog image](//images.ctfassets.net/nh8g790vi8yy/3u869txQydO4Apf3O4I5ar/781f4b4b85667cca888ab9a783e80f2e/4217_Black-Influence-WP-Blog_image.jpg) __Walk the talk.__ Audio has the power to make connections, especially when it’s personalized. And, here’s the proof: campaigns targeted to Black listeners on Pandora exceeded engagement benchmarks by over 70%. With music being such a close part of our daily lives in our earbuds and homes, having ads that feel welcome in those spaces drive better results. The important part is making sure emotion, meaning, and an accurate reflection of culture are present in your message. It’s time to reach your African American audience in a way that truly connects with them. From must-know statistics to top trending songs to best practices, this eBook will help you reach this powerful listener in a personal, relevant way. [Download the Guide Now](https://pdora.co/2JBpDoX)

Your Audience Is Listening

Connect with an engaged network of over 120M* listeners through their love of music.

event

Pandora LIVE: El Pulso Miami

Miami’s LatinX community is known for their love of music and fun. Pandora LIVE’s El Pulso event brought together both these passions, creating a space for sponsors to interact with, impact, and inspire listeners. For the dedicated fans who regularly tune in to Pandora’s El Pulso radio station, the live music by global LatinX superstar Natti Natasha, and up and coming LatinX singer Dalex, was electrifying! Dalex got the crowd warmed up with an upbeat, energetic set, and kept fans dancing to his hit singles. The night’s headliner, Natti Natasha, performed all her top songs, and fans eagerly sang along to their favorites. She even had reggaeton duo RKM & Ken-Y join her on stage for a surprise performance! To top it off, their night of music was enhanced by engaging and exciting sponsorship activations: A returning sponsor, McDonald’s amplified their presence this year with a lively social experience. Fans snapped shots in front of a __McDonald’s__ backdrop and printed their photos onto stickers to put into mosaic tiles. The result? A collaborative piece of fan art: individual souvenirs combined by a shared love for McDonald’s. The fans’ luck didn’t stop there. They also received premium front row stage access after posting a photo to social media and tagging the brand. And if their phones ran low from all the social media sharing, McDonald’s offered charging stations to keep them powered up throughout the night. A key ingredient in a popular Latin drink, __Clamato__ gave attendees drink tickets to choose either a spicy or authentic Michelada, and experience the incredible taste for themselves! Bartenders amazed guests with tricks and flame throwing, showcasing the zest and appeal of the brand. An influencer in attendance, [Magga Braco](https://www.instagram.com/p/By6be8Bn1Vq/), enjoyed __Nissan’s__ activation alongside curious attendees. The experience was totally immersive: fans sat inside a car, played with gadgets, and changed the colors of the display. They also received LED bracelets, keeping in style with the neon theme. As the exclusive alcohol sponsor, __Ciroc__ provided customized and creative cocktails, giving fans something to sip on while dancing along to the show. Fans enjoyed their beverages and got new ideas for how to incorporate Ciroc into their drinks in the future. __America’s Best Contacts & Eyeglasses__ passed out light-up shutter shades to fans as they entered the venue. Adding to the “neon jungle” theme, fans were ecstatic as the venue lit up with neon glasses and left with a memorable keepsake from the night and the brand. Attendees took pictures with __Univision’s__ customized Snapchat filter to remember the event. Fans posted their pictures on social media, promoting awareness throughout their circles and sharing the excitement with their friends and followers. Even popular Latin TV personality and influencer, [Roberto Hernandez](https://www.instagram.com/p/By59yxgjQQo/), got in on it, generating content and spreading the word to fans everywhere! Each attendee left the event with a fresh enthusiasm about the brands, the experience, and the music. Find out how you can get involved with these experiential offerings for your brand [here](https://www.pandoraforbrands.com/solution/experiential-sizzle)! ![4201 El-Pulso assets image](//images.ctfassets.net/nh8g790vi8yy/3Pd5IUVWRgDxDVdLK8apZT/6ac6c5bcbc4c8fab2121abf25a50c9c9/4201_El-Pulso_assets_image.jpg)

article

The Ad Creative World Needs an Audio-First Perspective

I’ve said it all before: the new audio renaissance is in full swing. Americans streamed 900 billions songs in 2018,1 have over 700 thousand podcasts at their fingertips,2 and are expected to purchase 156 millions sets of headphones this year.3 While some brands are responding to this tectonic shift in media consumption, many are not. All signs are pointing to audio as [the next big thing](https://www.forbes.com/sites/steveolenski/2018/05/31/is-voice-set-to-be-the-next-big-thing-in-marketing/#39aa4277d5f0)—but then why is the creative world being so slow to react? When it comes to what we can accomplish with sonic advertising, we’ve only hit the very tip of the iceberg. As we head into this year’s Cannes Lions International Festival of Creativity, it’s curious to see how slow this supposedly ‘innovative’ creative industry is to reflect these changes. With around 27 specialist award categories, only a measly four are audio related and placed under a category name of ‘Radio & Audio’—two seemingly related categories, but ones that require vastly different strategies. That’s like creating a category that mashed up ‘Newspaper & Social Media Campaigns’. For the past several decades, Ad Creative Shops have been traditionally TVC oriented, and rightly so, as it has been the most influential media channel for the latter part of the twentieth century. (Looking at the Cannes award categories again, they are clearly still predominantly video-oriented). And while there has been some adjusting in terms of distribution—the TV spots now play on Pre-Roll and on Mobile—they mostly don’t stray too far away from the discipline of filmmaking. Audio creative production, on the other hand, has generally been a value-add service provided by the publishers or handled by production houses or contractors, and tends to be several steps away from the marketers and brand managers who are responsible for developing the actual strategy and campaigns. ## Reimagining the Audio Ad Audio creative is an old discipline, predating the internet, film and television. The traditional radio inspired techniques of witty one-liners and punchy sound effects—which are still effective today. But now with the help of psychologists and psychoacoustitians, we understand some of the reasons why and can use them to our advantage. Thanks to the field of cognitive psychology, we now know we process sound faster than any other sense, it’s one of the reasons sound can be used to evoke emotion, recall memories or even make us [secrete hormones](https://www.pandoraforbrands.com/six-dimensions-of-sound/). The combination of science and data makes audio a storytelling superpower, and the tools we have available to us as creators and marketers have completely changed the game. Rich data targeting allows for [dynamic ads](https://www.pandoraforbrands.com/solution/dynamic-audio) that modify spots on-the-fly based on language preferences or user environment, or reach listeners with relevant messages based on their mood. Think, changing call-to-action messages based on whether the user is on public transit (“tap to buy!”) or driving in the car (“say yes to have information sent to your email”). Audio is the only form of media that reaches people in the moment, wherever they are and however they want to be reached. This is a complete re-think of what an audio ad is, and what it is capable of. This new medium needs creatives that are not only competent in harnessing the power of audio for storytelling, but are also savvy, experienced digital marketers. They need to be fluent in sound and music—the language of the heart—but equally comfortable with science of sound and [it’s powerful effect over the psychological and physiological](https://www.pandoraforbrands.com/six-dimensions-of-sound/). This is why at Pandora, we saw the need for a new type of creative team. ## Now Introducing: Studio Resonate We’ve been in the digital audio advertising game for almost 20 years. As the first streaming platform in the world to offer digital audio ads, we literally pioneered the medium. In those two decades, we’ve also collected an enormous amount of data on listeners, their habits and behaviors. For the last few years we have been working diligently to transform our creative service team into a creative powerhouse full of copywriters, strategists, musicians, designers, developers and audio producers. The team has a wealth of experience developing podcasts, music programs, live events and activations and of course, audio ads. *A lot* of audio ads. 250,000 of them, in fact. So we really know what it takes to harness the power of audio and get a brand message to truly resonate with listeners. We are proud to present, [Studio Resonate](https://www.pandoraforbrands.com/studio-resonate), an audio-first creative consultancy that sits at __the intersection of creative and data, science and sound.__ __We are audio-first (rather than audio-only),__ because brands shouldn’t be thinking about audio in isolation from other channels. __We are a consultancy (rather than an agency),__ because we aren’t in it to take work away from media and creative agencies, we want to work closely with them to provide data-informed and data-optimized audio strategies that make brand and campaign strategy more effective. And while we are still a core part of Pandora, our creative, strategy and production services are intended to be platform-agnostic. We don’t believe they should be exclusive to our own platform; __we aim to develop holistic creative strategy that can work across a wide gamut of channels__. We are incredibly excited to relaunch our services under this new banner, and would love to speak to you about how to harness the power of audio for your brand. [Let’s talk.](/studio-resonate#contact-form) ___ 1. https://www.nielsen.com/us/en/insights/news/2019/total-album-equivalent-consumption-in-the-us-increased-23-percent-in-2018.html 2. https://musicoomph.com/podcast-statistics/ 3. https://www.statista.com/outlook/15010600/109/headphones/united-states#market-volume

article

Press Play: Engage Influential Black Audiences Through the Power of Audio

With a spending power of $1.2 trillion, the African American audience is one of the most essential markets for advertisers to reach. This group of consumers is at the forefront of innovation—full of trendsetters, tastemakers, and cultural expression. However, reaching them can be tricky; Pandora is here to help. With Nidia Serrano, our Director of Multicultural Audience Marketing, Burrell Communications, and over 810 minutes of interviews with consumers, we crafted the eBook [Press Play: Engage Influential Black Audiences Through the Power of Audio](https://pdora.co/2JBpDoX) to look at behaviors, patterns, and insights that will help advertisers connect with their multicultural audiences. ## Here are our top learnings: __Understand the influence.__ African Americans have powerful influences, from music to fashion and more. In fact, they move through trends faster than any other audience, using creativity and innovation as an outlet for self-expression. They are often some of the first of their friends to find out about a new artist or song, and share those recommendations with their community. Black listeners are often 3–4 months ahead of everyone else when discovering the latest music. __Embrace the changing landscape.__ As with any audience, African American consumers are not monolithic. Black culture is fluid and multifaceted. These consumers report that music helps celebrate their pride in their heritage, and helps them feel closer to artists who recognize and acknowledge the movements of today. ![4217 Black-Influence-WP-Blog image](//images.ctfassets.net/nh8g790vi8yy/3u869txQydO4Apf3O4I5ar/781f4b4b85667cca888ab9a783e80f2e/4217_Black-Influence-WP-Blog_image.jpg) __Walk the talk.__ Audio has the power to make connections, especially when it’s personalized. And, here’s the proof: campaigns targeted to Black listeners on Pandora exceeded engagement benchmarks by over 70%. With music being such a close part of our daily lives in our earbuds and homes, having ads that feel welcome in those spaces drive better results. The important part is making sure emotion, meaning, and an accurate reflection of culture are present in your message. It’s time to reach your African American audience in a way that truly connects with them. From must-know statistics to top trending songs to best practices, this eBook will help you reach this powerful listener in a personal, relevant way. [Download the Guide Now](https://pdora.co/2JBpDoX)

#1 US Music Streaming Service*

No matter who you are, we all have one thing in common: an inherent desire for music. At home, in the car, or on the go, we take audio with us everywhere.

Capture the attention of your audience with a best-in-class product suite and advanced targeting capabilities. Our quality, brand-safe environment delivers ads to listeners when they’re ready to engage, allowing you to build personalized connections at scale.
Featured Product | Dynamic Audio

Reach Your Targets on Desktop & Mobile

Hyper-personalize your audio messages by leveraging rich listener data in real time. Intelligent ad technology optimizes various triggers such as location, weather, and time of day to serve the right message to the right listener at the right time. This custom audio execution allows your creative to scale to hundreds, thousands, and even millions of variations.

article

Unleash the Power of Music to Win Today’s Teens

Teens: Today’s Chief Household Influencers

While marketers have been preoccupied with satisfying the needs of millennials, another demographic group with enormous spending power and influence is nipping at their heels: teenagers.

For perspective, there are about 25 million teens in the United States. This group is also part of the larger Generation Z demographic—those born between 1996 and 2015.1

Who’s the boss in the household when it comes to purchasing? Well, the truth is probably not who you think it is. It’s teens. Known as the household’s chief influencers, teens’ status as digital natives gives them significant authority in household spending decisions across categories including food and beverages, household goods, electronics, and even the next family vacation.

We also know teens are an elusive demo that is hard to reach. They quickly shift brand loyalties and adopt new technologies, which often change their consumption habits. But the one constant is the passionate relationship teens have with music—it’s the soundtrack to their regularly changing lives.

That’s where we come in.

A way to a teen’s heart is through their ears

Music is the #1 passion point among teens with 95% of them spending over 34.5 hours per week listening to their favorite music. Nearly two-thirds of teens say listening to music is the top activity (62%) above other activities competing for their time and attention, including Video Gaming (39%), Watching Movies (35%), and even tuning into TV (25%).2

Music is a form of both self-discovery and self-expression. Teenagers of every generation have found the appeal in the emotional impact that music has on them. In a recent Pandora Teen User Study3, we asked teens to share with us the effect of music has on them:

4056 TeenBlog percentages

Streaming is the #1 source for new music discovery

And while youth audiences listen to music through a variety of platforms, teens are investing the most time on streaming services to listen and discover new music. In fact, two-thirds of teens say streaming services make it super easy to find new artists and music, making it their #1 source for new music discovery.2

A winning combination to reach teens: Pandora + SoundCloud

Pandora + SoundCloud together is the top music streaming destination among teens, helping them to discover the latest and greatest in today’s new artists and music.

4056 TeenBlog piechart

Combining this with our 90% addressable audience, Pandora + SoundCloud is the best way to reach influential teens at scale. #YourAudienceIsListening and if you play it right, you can inspire lifelong customer loyalty—which is why it’s crucial to reach them now.

Learn more about our Audience Solutions and how #YourAudienceIsListening here.


1 eMarketer, Who’s the Boss? Teens Influence on Household Spending, 2018
2 2018 Nielsen 360 Music Report
3 Pandora Teen User Study, P13-17
4 (Image) comScore, Mobile Metrix, P13-17, January 2018

podcast

Episode 15: A Tale of Audio Creativity, As Told by 3 Award-Winning Creatives

event

Pandora LIVE: Nashville

Pandora LIVE: Nashville

All eyes were on stage as Maren Morris performed for Pandora LIVE, headlining an all-female lineup that included powerhouse singers Tenille Townes and Lindsay Ell. Pandora fans jammed to a female-empowered country music setlist—a response to a call for more representation in country music—that set the tone for a rocking summer in Nashville. ## Spotlight Sponsors Pandora’s experiential events give sponsors the chance to make connections with listeners and leave them with memories that last long after the show ended. A few highlights were: With the goal to build strong connections and engagement with military members and families, __USAA__ was honored to sponsor and host 50 active military members from nearby Fort Campbell base. These VIP guests received exclusive expedited entry and front-row viewing to the show— with select fans even attending an artist meet-and-greet! USAA also featured a photo booth and mobile-powered fans to keep cool during hot Nashville summer days. __Burt’s Bees®__ showed up ready to surprise and delight puckered-up fans! With a line that started forming at 7am, Burt’s Bees® new matte stick product launch was a huge hit at Pandora LIVE. From a surprise meet and greet with Maren for the first fans in line to specialized samples to custom lip-reading fortunes from lipologists, Burt’s Bees® made sure everyone at Pandora LIVE was hydrated in style. __Cremo__ brought the style game to another level with professional barbers offering free beard and hair services to attendees. Set within an airstream, fans were lined up all night long to be sharpened up and get their hands on free Cremo products—helping to raise brand awareness keep fans looking fresh long after the show ended. Check out more of our experiential offerings and find out how you can get involved [here](https://www.pandoraforbrands.com/solution/experiential-sizzle). ![4181 pandoraLive nashville r2 eventPhotos](//images.ctfassets.net/nh8g790vi8yy/30BsPcz6Va2R5ZI507xWwl/f445484cb25720037fbf228d6d7b113b/4181_pandoraLive_nashville_r2_eventPhotos.jpg)

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*Source: comScore December 2018, Total Audience (A13+ on Mobile)