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SoundCheck

We’re calling for a SoundCheck. The effects of the current crisis go far beyond today, tomorrow, or even this year. Join us as we check in with consumers, advertisers, and creators and understand the impacts in this ever-changing landscape.

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SiriusXM & Pandora Opening Drive Super Concert Series: Lizzo and Chainsmokers

All the Chiefs fans are feeling good as hell...and so are we after a back-to-back Big Game concert event series featuring __The Chainsmokers, Lizzo,__ and surprise guest __Harry Styles__. The Chainsmokers kicked off the week with a rare intimate concert at the Fillmore in Miami Beach that was live streamed on BPM, SiriusXM channel 51. The LED backdrop, pyrotechnics, and CO2 cryogenic beams helped the crowd rock out to classics like Closer and Paris, along with covers ranging from the Red Hot Chili Peppers to Coldplay. Lizzo made sure the energy continued the next day with a live performance streamed on SiriusXM’s The Heat channel 46. And for those of you who missed the cute dancing GIF that flooded the socialsphere all weekend, superstar Harry Styles joined Lizzo on stage for a special encore performance of *Juice*. ## Touchdown for #Sponsors At both events, our sponsors scored big with fans through custom activations, fabulous swag, and one-of-a-kind guest experiences. __Virgin Voyages__ entertained guests waiting in line with a surprise drumline performance while __Indeed__ helped super fans get where they want to be...the front row! The exciting Social to Front Row sponsor activation aligned perfectly with Indeed's focus on helping people realize their aspirations and dreams. In addition to dishing out hot, delicious, complimentary pizzas all night, __DiGiorno__ also gifted “a Year of Free Pizza” to one lucky attendee each night—creating buzz and brand love among the music and football fans. As if attendees weren’t starstruck enough, fans were also invited to a Meet & Greet with Olympic gymnast and social influencer Shawn Johnson, on behalf of __WW__ (formerly known as Weight Watchers). __Doritos__ allowed fans to create their own “Cooler Ranch” music video, matching the look and feel of their new commercial spot that premiered during the Big Game. __Crown Royal__ was the exclusive sponsor of our VIP section where fans experienced the royal treatment with a variety of tasty custom cocktails, while __Bud Light__-branded helmets, decor, and beverages were featured at the GA bars. Fans captured the perfect Insta-worthy pic in front of an oversized football helmet emblazoned with the __State Farm__ logo and secured game day jerseys printed live onsite thanks to __Mattress Firm__. __Clorox__ branded the venue’s high trafficked areas where their message would resonate most with consumers, including touch points throughout the bathrooms, escalators & elevators. During the event, fans were treated to branded giveaways from __Strayer University__ and __Wrangler__, and upon exit fans received discounted Lyft codes from __Virgin Voyages__ to be redeemed at any point throughout the Big Game weekend! ## A Buzzworthy Event Press for the event was off the charts, with nearly 1 billion press impressions, coverage from E!, GMA, PEOPLE, Buzzfeed, ET, Rolling Stone, NYTimes, Entertainment Weekly, CNN, Essence, Us Weekly, Life & Style, Refinery 29, Glamour, BET, TMZ, and MTV, just to name a few. Over 5,000 total music and football enthusiasts came to the shows, including celebrities such as Charlie Puth, Andy Cohen, Bozoma St. John, Sway, David Portney, and NFL stars Justin Tuck, Josh Lambo, Tony Gonzales, Ronnie Lott, and Matt Hasslebeck. While our Oakland office mourned the loss of our home team, nothing cheers us up like these electrifying performers. Want to get your brand in on the party? Start a conversation with our team [here!](https://www.pandoraforbrands.com/solution/experiential-sizzle) ![4689 Lizzo+ChainsmokersEventRecap-image](//images.ctfassets.net/nh8g790vi8yy/3ROYa0GjwiegaSkXffOpgg/7b01f47e2987845590d90aae47e031b9/4689_Lizzo_ChainsmokersEventRecap-image.jpg)

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Supporting Female-Owned Small Businesses

In the United States, there are 30.2M small businesses. Nearly half of the nation’s workforce (49.2%) are employed by small businesses and represent 44% of the US GDP. Additionally, in recent years an increasing number of small businesses have been [owned by women and minorities](https://www.vox.com/ad/18116197/small-business-11-things-you-need-to-know). No doubt, small businesses are the backbone of communities and the economy. They recirculate money locally, employ locally, and invest locally. The recent health crisis has had dire impacts on small businesses. As a daughter of small business owners myself — my mom owns a hair salon and my dad owns a coin laundry business — I’ve seen the impacts and challenges firsthand. Whether they were forced to close by public health measures, or moved to reduce staff, operating hours, and services, it will take significant time and resources to recover — if it’s possible to recover at all. This year, Small Business Month takes on a different meaning. It is crucial that we show up: show up and defend the local bakers, the local service providers, the local coffee shops, the local bookstores. Our communities depend on it. Pandora is committed to supporting small businesses, and in light of Small Business Month, we’ve focused this past month’s Pass the Mic content on a suite of strong, bad-ass female entrepreneurs. From sex toys to wellness brands, the below female-run businesses are doing amazing things to disrupt societal norms and break down racial & gender barriers. Take a listen to their incredible contributions: [Putting the Human Back in Business With Beatrice Dixon, CEO of The Honey Pot](https://www.pandoraforbrands.com/podcast/episode-22-putting-the-human-back-in-business-an-interview-with-the-honey-pot) [Talking Taboo & Pleasure Data with Liz Klinger, CEO of Lioness](https://www.pandoraforbrands.com/podcast/episode-23-talking-taboo-and-pleasure-data-with-liz-klinger-ceo-of-lioness) [Mini Mic Interview with Camila Marcus, Chef/Founder of west~bourne](https://www.pandoraforbrands.com/article/mini-mic-interview-camila-marcus-chef-founder-west-bourne) [Mini Mic Interview with Stacy Lambatos, Founder of CAYA Studios](https://www.pandoraforbrands.com/article/pass-the-mini-mic-interview-series-with-stacy-lambatos) Visit [Pandora Presents Pass the Mic](https://www.pandoraforbrands.com/pass-the-mic) for more inspirational content.

article

Infographic: Listener Needs in the Time of COVID-19

People are adjusting their lifestyles, and brands must adjust their messaging to match. But to do this effectively, it's crucial to take a step back, understand your their new mindset, and truly tune into your customers' needs. In a [recent 1st party study](https://www.pandoraforbrands.com/article/in-a-time-of-crisis-recollect-regroup-refresh-and-resonate), we asked listeners how they are consuming media, the role audio now plays in their day-to-day lives, and of course, what they want to see from brands in a time of crisis. ![SoundCheck - Consumer - Soundboard Infographic](//images.ctfassets.net/nh8g790vi8yy/AJAT3QQn4XdIUVjIBDtVX/ada2d6e2bd69b97a2eaa389e4a340862/4843_SoundCheck_-_Consumer_-_Soundboard_Infographic.jpg) Pandora is here to help you navigate through this new time. We recently launched [SoundCheck](https://www.pandoraforbrands.com/soundcheck), a place where you can find trends and insights about the impact of the current crisis, updates to HIPAA, and resources for optimizing your creative with Studio Resonate. Let us know how we can best help you.

Your Audience Is Listening

Connect with an engaged network of over 118M* listeners through their love of music.

event

SiriusXM & Pandora Opening Drive Super Concert Series: Lizzo and Chainsmokers

All the Chiefs fans are feeling good as hell...and so are we after a back-to-back Big Game concert event series featuring __The Chainsmokers, Lizzo,__ and surprise guest __Harry Styles__. The Chainsmokers kicked off the week with a rare intimate concert at the Fillmore in Miami Beach that was live streamed on BPM, SiriusXM channel 51. The LED backdrop, pyrotechnics, and CO2 cryogenic beams helped the crowd rock out to classics like Closer and Paris, along with covers ranging from the Red Hot Chili Peppers to Coldplay. Lizzo made sure the energy continued the next day with a live performance streamed on SiriusXM’s The Heat channel 46. And for those of you who missed the cute dancing GIF that flooded the socialsphere all weekend, superstar Harry Styles joined Lizzo on stage for a special encore performance of *Juice*. ## Touchdown for #Sponsors At both events, our sponsors scored big with fans through custom activations, fabulous swag, and one-of-a-kind guest experiences. __Virgin Voyages__ entertained guests waiting in line with a surprise drumline performance while __Indeed__ helped super fans get where they want to be...the front row! The exciting Social to Front Row sponsor activation aligned perfectly with Indeed's focus on helping people realize their aspirations and dreams. In addition to dishing out hot, delicious, complimentary pizzas all night, __DiGiorno__ also gifted “a Year of Free Pizza” to one lucky attendee each night—creating buzz and brand love among the music and football fans. As if attendees weren’t starstruck enough, fans were also invited to a Meet & Greet with Olympic gymnast and social influencer Shawn Johnson, on behalf of __WW__ (formerly known as Weight Watchers). __Doritos__ allowed fans to create their own “Cooler Ranch” music video, matching the look and feel of their new commercial spot that premiered during the Big Game. __Crown Royal__ was the exclusive sponsor of our VIP section where fans experienced the royal treatment with a variety of tasty custom cocktails, while __Bud Light__-branded helmets, decor, and beverages were featured at the GA bars. Fans captured the perfect Insta-worthy pic in front of an oversized football helmet emblazoned with the __State Farm__ logo and secured game day jerseys printed live onsite thanks to __Mattress Firm__. __Clorox__ branded the venue’s high trafficked areas where their message would resonate most with consumers, including touch points throughout the bathrooms, escalators & elevators. During the event, fans were treated to branded giveaways from __Strayer University__ and __Wrangler__, and upon exit fans received discounted Lyft codes from __Virgin Voyages__ to be redeemed at any point throughout the Big Game weekend! ## A Buzzworthy Event Press for the event was off the charts, with nearly 1 billion press impressions, coverage from E!, GMA, PEOPLE, Buzzfeed, ET, Rolling Stone, NYTimes, Entertainment Weekly, CNN, Essence, Us Weekly, Life & Style, Refinery 29, Glamour, BET, TMZ, and MTV, just to name a few. Over 5,000 total music and football enthusiasts came to the shows, including celebrities such as Charlie Puth, Andy Cohen, Bozoma St. John, Sway, David Portney, and NFL stars Justin Tuck, Josh Lambo, Tony Gonzales, Ronnie Lott, and Matt Hasslebeck. While our Oakland office mourned the loss of our home team, nothing cheers us up like these electrifying performers. Want to get your brand in on the party? Start a conversation with our team [here!](https://www.pandoraforbrands.com/solution/experiential-sizzle) ![4689 Lizzo+ChainsmokersEventRecap-image](//images.ctfassets.net/nh8g790vi8yy/3ROYa0GjwiegaSkXffOpgg/7b01f47e2987845590d90aae47e031b9/4689_Lizzo_ChainsmokersEventRecap-image.jpg)

article

Supporting Female-Owned Small Businesses

In the United States, there are 30.2M small businesses. Nearly half of the nation’s workforce (49.2%) are employed by small businesses and represent 44% of the US GDP. Additionally, in recent years an increasing number of small businesses have been [owned by women and minorities](https://www.vox.com/ad/18116197/small-business-11-things-you-need-to-know). No doubt, small businesses are the backbone of communities and the economy. They recirculate money locally, employ locally, and invest locally. The recent health crisis has had dire impacts on small businesses. As a daughter of small business owners myself — my mom owns a hair salon and my dad owns a coin laundry business — I’ve seen the impacts and challenges firsthand. Whether they were forced to close by public health measures, or moved to reduce staff, operating hours, and services, it will take significant time and resources to recover — if it’s possible to recover at all. This year, Small Business Month takes on a different meaning. It is crucial that we show up: show up and defend the local bakers, the local service providers, the local coffee shops, the local bookstores. Our communities depend on it. Pandora is committed to supporting small businesses, and in light of Small Business Month, we’ve focused this past month’s Pass the Mic content on a suite of strong, bad-ass female entrepreneurs. From sex toys to wellness brands, the below female-run businesses are doing amazing things to disrupt societal norms and break down racial & gender barriers. Take a listen to their incredible contributions: [Putting the Human Back in Business With Beatrice Dixon, CEO of The Honey Pot](https://www.pandoraforbrands.com/podcast/episode-22-putting-the-human-back-in-business-an-interview-with-the-honey-pot) [Talking Taboo & Pleasure Data with Liz Klinger, CEO of Lioness](https://www.pandoraforbrands.com/podcast/episode-23-talking-taboo-and-pleasure-data-with-liz-klinger-ceo-of-lioness) [Mini Mic Interview with Camila Marcus, Chef/Founder of west~bourne](https://www.pandoraforbrands.com/article/mini-mic-interview-camila-marcus-chef-founder-west-bourne) [Mini Mic Interview with Stacy Lambatos, Founder of CAYA Studios](https://www.pandoraforbrands.com/article/pass-the-mini-mic-interview-series-with-stacy-lambatos) Visit [Pandora Presents Pass the Mic](https://www.pandoraforbrands.com/pass-the-mic) for more inspirational content.

article

Infographic: Listener Needs in the Time of COVID-19

People are adjusting their lifestyles, and brands must adjust their messaging to match. But to do this effectively, it's crucial to take a step back, understand your their new mindset, and truly tune into your customers' needs. In a [recent 1st party study](https://www.pandoraforbrands.com/article/in-a-time-of-crisis-recollect-regroup-refresh-and-resonate), we asked listeners how they are consuming media, the role audio now plays in their day-to-day lives, and of course, what they want to see from brands in a time of crisis. ![SoundCheck - Consumer - Soundboard Infographic](//images.ctfassets.net/nh8g790vi8yy/AJAT3QQn4XdIUVjIBDtVX/ada2d6e2bd69b97a2eaa389e4a340862/4843_SoundCheck_-_Consumer_-_Soundboard_Infographic.jpg) Pandora is here to help you navigate through this new time. We recently launched [SoundCheck](https://www.pandoraforbrands.com/soundcheck), a place where you can find trends and insights about the impact of the current crisis, updates to HIPAA, and resources for optimizing your creative with Studio Resonate. Let us know how we can best help you.

#1 US Music Streaming Service*

No matter who you are, we all have one thing in common: an inherent desire for music. At home, in the car, or on the go, we take audio with us everywhere.

Capture the attention of your audience with a best-in-class product suite and advanced targeting capabilities. Our quality, brand-safe environment delivers ads to listeners when they’re ready to engage, allowing you to build personalized connections at scale.
Featured Product | Dynamic Audio

Reach Your Targets on Desktop & Mobile

Hyper-personalize your audio messages by leveraging rich listener data in real time. Intelligent ad technology optimizes various triggers such as location, weather, and time of day to serve the right message to the right listener at the right time. This custom audio execution allows your creative to scale to hundreds, thousands, and even millions of variations.

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Pandora’s Local 20 for 2020: Unique Local Insights for Your Unique Local Audience

Our insights go beyond standard demographics and paint an intimate portrait of a market and it’s listeners. Since no two markets are the same, understanding the contextual affinities and nuances of each is key to connecting with listeners in a mindset that matters.

localAudiences Infographic v4

Get in touch with us today.


  1. Pandora Internal Metrics Dec. 2019
  2. Simmons Research, Local Market Studies, Spring 2019
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Pandora LIVE: Jonas Brothers

Pandora
LIVE: Jonas Brothers

This year, to the excitement of fans everywhere, Kevin, Nick, and Joe Jonas have returned to music – and the stage. Between performances on their epic comeback and Happiness Begins arena world tour, the talented trio of brothers performed an exclusive concert at Pandora LIVE. The show drew massive crowds of Jonas Brothers devotees and Sirius XM Pandora listeners. Fans started lining up around six blocks at 3 AM, having made the trek to the iconic Webster Hall in New York from places as far as London, Chile and Singapore. Attendees were eager to enjoy the once-in-a-lifetime performance from the brothers, check out emerging singer and event opener Ava Max, and experience the multi-level interactive event featuring unique experiences and giveaways. The night of upbeat tunes and unforgettable memories was enhanced by lively activations by sponsors. Here’s how they made impressions on audience members: Fans were entertained from the first moment they arrived: __Discover__ rolled out an “orange carpet,” to welcome fans to the event, and gifted them with branded Discover glow sticks and fanny packs. While fans were waiting in line, local singer Scott Martin performed covers of popular songs, getting everyone hyped for the concert. Once fans entered the venue, they snapped pictures on the Discover branded step-and-repeat and shared their photos with their social followers. A returning sponsor, __Spectrum__ created another lasting impression on fans: a hat painting station, and black light gif photo booth. Fans selected from paint options to marble Spectrum branded hats, and then took photos with multiple props to commemorate their experience. To promote their #NatureReset promotion, __St. Ives__ gave fans a “boost of happy” with their nature-like setting and new line of mood boosting Face Mists. The misting lounge was filled with lush greenery and fruit infused water, allowing fans to relax and recharge. Fans took photos throughout the instagrammable space to share on their social media pages and sampled the Face Mists. To relaunch their timeless jingle, “What would you do for a Klondike bar?” to the Millennial generation, __Klondike__ hosted a special photo booth with fun backdrop visuals that incorporated their iconic polar bear. After their photo shoot, fans posted their pictures to their social media pages. Social influencer Denzel Dion, was on the scene to provide his 2M social followers with a behind-the-scenes look into Klondike’s activation. And the cherry on top? Free ice cream samples were distributed to all guests! __Hinge__ hooked fans up with an exclusive front row view of the show. Select fans who shared the dating app’s tagline – #designedtobedeleted – on their social pages were ushered into a premiere section near the stage to watch the Jonas Brothers up close and personal. These fans were also able to charge their phones at Hinge branded charging stations, so they could post about the event all night long! The beauty and wellness offerings were continued by __Pantene__. The brand passed out holographic makeup bags and samples of Pantene Intense Rescue Shots. Fans received cool keepsakes to use in the future and inspire their continued use of Pantene products. Much to the delight of the audience, the Jonas Brothers performed crowd favorites like “Love Bug” and “Year 3000,” as well as remixed versions of their solo projects, and new hits like “Sucker.” Fans left their night with multiple memories, souvenirs, and several songs stuck in their heads. Find out how you can get involved with these experiential offerings for your brand [here](https://www.pandoraforbrands.com/solution/experiential-sizzle)! ![4306 Jonas-Brothers-Blog image](//images.ctfassets.net/nh8g790vi8yy/1vCgMALafuaM1xw9RG1fCa/db39055f864c3657bebf249697ac1c95/4306_Jonas-Brothers-Blog_image.jpg)

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*Comscore Media Metrix, September 2019, Total Audience (P13+ on mobile)